“Engaging Global Customers”

LocWorld30, Tokyo : April 13-15, 2016

simultaneous-interpretation-tokyo

English << >> Japanese Simultaneous Interpretation available for highlighted sessions. Provided by TOIN Corporation.

Event Speakers

Akulaa Agarwal
Senior Program Manager, Internationalization
Adobe Systems Inc.
Víctor Alonso Lion
Director of Client Services
Pink Noise
Leonie Aoki
Senior Localization Manager
Wooga GmbH
Tamaki Asada
Representative Manager
nlg GmbH
Wojciech Baran
Localization Manager
Wooga GmbH
Marta Bartnicka
Team Leader
IBM
Renato Beninatto
Chief Marketing Officer
Moravia
Katie Botkin
Managing Editor
MultiLingual Computing, Inc.
Barbara Burbach
Senior Systems Manager, Globalization
NetApp
David Čaněk
CEO
Memsource
Chi-Wei Chang
Manager, Product Localization
Opower
Sung Cho
Director, Global Operations
E4NET
Anne-Marie Colliander Lind
Chief Executive Officer
Inkrea.se Consulting AB
Miguel Corti
Localization Producer
CAPCOM CO., LTD.
Nicolas Fournel
CEO
Tsugi GK
Asaf Fox
Senior International Product Manager
Wix.com
Morgan Gallup
Asia-Pacific Director of Operations
Moravia
Lupe Gervás Pabón
Localization Team Manager
Netflix
Daniel Goldschmidt
Senior Internationalization Program Manager, Cloud and Enterprise
Microsoft
Christophe Gonne
Localization Manager
Reality Squared Games
Alejandro Gutiérrez Lizardi
Account Manager
Pink Noise
Jan Hajic
Professor
Charles University in Prague
Madhuri Hegde
Founder & CEO
Mayflower Language Services
Kathryn Hendricksen
Senior Manager, Globalization
Hewlett Packard Enterprise
Ulrich Henes
Principal
Localization World, Ltd.
Tuyen Ho
Vice President Corporate Development
Welocalize
Ioannis Iakovidis
Managing Director
Interverbum Technology
Kazumi Inagaki
Manager, Japan Translation Services Center
IBM Japan, Ltd.
Miki Inagaki
Country Manager, Japan
Lionbridge Technologies, Inc.
Aki Ito
Director of International Operations
TOIN Corporation
Kei Iwamoto
Localization Director
Ubisoft
Jenny Kang
Director, Globalization
Veritas Technologies LLC
Mika Karashima
Japanese Language Specialist
Google
Megumi Kato
Localization Operations Manager
VMware
Kaoru Kobayashi
Director of Localization, Corporate Marketing
Salesforce
Jun Koike
Language Lead
Lionbridge Technologies, Inc.
Rochelle Kopp
Founder and Managing Principal
Japan Intercultural Consulting
Rain Lau
Language Services Manager
Google
Ai-Yan Lei
Hewlett Packard Enterprise
Pei-yi Lin
Advisory Software Engineer
IBM
Naoko Desireé Maeda
Category Manager
Air Liquide Japan
Costanza Marinelli
Recruitment Manager APAC
Larsen Globalization Ltd
Teresa Marshall
Senior Director, Localization
Salesforce
Allison McDougall
VP of Emerging Business
Lionbridge Technologies, Inc.
Aoife McIlraith
Director of Global Search
Lionbridge Technologies, Inc.
Fabio Minazzi
Text Localization Director
Binari Sonori – A Keywords Studio
Motoki Mori
Expert
NEC Corporation
Takeyoshi Nakayama
Lead Technical Reviewer
Human Science Co., Ltd.
Shaun Newcomer
Vice President
Reality Squared Games
Donna Parrish
Principal
Localization World, Ltd.
Matthew Romaine
CEO
Gengo, Inc.
Itai Sagiv
Head of Localization and International Products
Wix.com
Nathan Salzman
Translator
Canon Inc.
Michael Sank
Vice President, Corporate Development
TransPerfect
Clio Schils
Vice President Global Life Sciences
Sajan Inc.
Tetsuya Sekine
President & Founder
InfoParse, Inc.
Yoshimi Shimaki
Manager, Localization Program Management
Autodesk
Don Shin
CEO & Founder
1-StopAsia
Mark Shriner
GM Japan and VP Asia
Welocalize
Richard Sikes
Senior Linguistic Consultant
Content Rules, Inc.
Akihiko Suzuki
Business Development Manager of Applications & Content Globalization
Hewlett-Packard Japan, Ltd.
Takao Tanaka
Solutions Architect
Moravia
Anthony Teixeira
French Translator
Yoshino Trad
Jaap van der Meer
Founder
TAUS
Saroj Vohra
WW NLS Executive
IBM
Frederik Vollert
Founder
PhraseApp
Kara Warburton
Consultant in Terminology Management
Termologic
Kenji Yamazaki
Fuji Xerox Co., Ltd
Carl Yao
Executive VP, Global Strategy
CSOFT International, Ltd.
Angelika Zerfaß
Consultant
zaac
Xu Zhou
Project Manager
IBM

Preconference Program

Tracks (click icon for an overview):

Preconference

Apr 13, 2016

	Tama	Mitake	Tsukui
9:00am – 12:30pm	Life Sciences Business Round Table \| P01 \| Special Registration Requirement Presenters: Takeyoshi Nakayama - Human Science Co., Ltd. Clio Schils - Sajan Inc. Saroj Vohra - IBM Carl Yao - CSOFT International, Ltd. Moderator: Clio Schils Life Sciences Business Round Table Track: *Preconference* \| P01 \| Special Registration Requirement In the world of translation and localization, the life sciences sector is different from any other industry because of the unique and specific nature of its requirements. With regulations changing on a continual basis, a premium is placed on quality above all else. For our Life Sciences Business Round Table in Tokyo, we are delighted... LEARN MORE ->	Game Localization Round Table \| P02 \| Special Registration Requirement Presenters: Víctor Alonso Lion - Pink Noise Leonie Aoki - Wooga GmbH Wojciech Baran - Wooga GmbH Miguel Corti - CAPCOM CO., LTD. Nicolas Fournel - Tsugi GK Alejandro Gutiérrez Lizardi - Pink Noise Kei Iwamoto - Ubisoft Anthony Teixeira - Yoshino Trad Carl Yao - CSOFT International, Ltd. Moderator: Fabio Minazzi Game Localization Round Table Track: *Preconference* \| P02 \| Special Registration Requirement This full-day round table consists of several distinct sessions presented by experts in game localization and is open to clients (game developers and game publishers) and to qualifying vendors (game localization specialists). We aim to provide the best possible venue to enable a fruitful and balanced debate. To this end, we will do our best... LEARN MORE ->	Introduction to Localization \| P03 \| Presenters: Daniel Goldschmidt - Microsoft Richard Sikes - Content Rules, Inc. Angelika Zerfaß - zaac Introduction to Localization Track: *Preconference* \| P03 \| Three highly experienced industry experts will illuminate the basics of localization for session participants over the course of three one-hour blocks. This instruction is particularly oriented to participants who are new to localization. Participants will gain a broad overview of the localization task set, issues and tools. Subjects covered will be fundamental problems that localization... LEARN MORE ->
12:30pm – 1:30pm	Lunch
1:30pm – 5:00pm	Growth Strategies Round Table \| P06 \| This session will start at 1:00pm and end at 4:30pm. Presenters: Madhuri Hegde - Mayflower Language Services Michael Sank - TransPerfect Moderator: Tuyen Ho Growth Strategies Round Table Track: *Preconference* \| P06 \| This session will start at 1:00pm and end at 4:30pm. This inaugural half-day round table is designed for senior leadership of localization companies who are focused on growth and strategic planning. Our industry is undergoing rapid change and consolidation, which creates an environment that presents both challenges and opportunities. Two key areas of focus in this session are talent development and expansion in service offerings... LEARN MORE ->	Game Localization Round Table \| P02 \| Special Registration Requirement Presenters: Víctor Alonso Lion - Pink Noise Leonie Aoki - Wooga GmbH Wojciech Baran - Wooga GmbH Miguel Corti - CAPCOM CO., LTD. Nicolas Fournel - Tsugi GK Alejandro Gutiérrez Lizardi - Pink Noise Kei Iwamoto - Ubisoft Anthony Teixeira - Yoshino Trad Carl Yao - CSOFT International, Ltd. Moderator: Fabio Minazzi Game Localization Round Table Track: *Preconference* \| P02 \| Special Registration Requirement This full-day round table consists of several distinct sessions presented by experts in game localization and is open to clients (game developers and game publishers) and to qualifying vendors (game localization specialists). We aim to provide the best possible venue to enable a fruitful and balanced debate. To this end, we will do our best... LEARN MORE ->	Localization Sales and Marketing Round Table \| P04 \| Presenters: Renato Beninatto - Moravia Anne-Marie Colliander Lind - Inkrea.se Consulting AB Aki Ito - TOIN Corporation Localization Sales and Marketing Round Table Track: *Preconference* \| P04 \| Bring your sales and marketing challenges to this panel of experts and listen to their suggestions and potential solutions, LIVE! It will be an open consulting platform with experts discussing topics around sales, sales management, sales training, marketing, social media and public relations. Prior to the workshop we reach out to all registered participants to... LEARN MORE ->

Tama

Mitake

Tsukui

9:00am – 12:30pm

Life Sciences Business Round Table | P01 |
Special Registration Requirement
Presenters:
Takeyoshi Nakayama - Human Science Co., Ltd.
Clio Schils - Sajan Inc.
Saroj Vohra - IBM
Carl Yao - CSOFT International, Ltd.
Moderator: Clio Schils

Game Localization Round Table | P02 |
Special Registration Requirement
Presenters:
Víctor Alonso Lion - Pink Noise
Leonie Aoki - Wooga GmbH
Wojciech Baran - Wooga GmbH
Miguel Corti - CAPCOM CO., LTD.
Nicolas Fournel - Tsugi GK
Alejandro Gutiérrez Lizardi - Pink Noise
Kei Iwamoto - Ubisoft
Anthony Teixeira - Yoshino Trad
Carl Yao - CSOFT International, Ltd.
Moderator: Fabio Minazzi

Introduction to Localization | P03 |
Presenters:
Daniel Goldschmidt - Microsoft
Richard Sikes - Content Rules, Inc.
Angelika Zerfaß - zaac

12:30pm – 1:30pm

Lunch

1:30pm – 5:00pm

Growth Strategies Round Table | P06 |
This session will start at 1:00pm and end at 4:30pm.
Presenters:
Madhuri Hegde - Mayflower Language Services
Michael Sank - TransPerfect
Moderator: Tuyen Ho

Localization Sales and Marketing Round Table | P04 |
Presenters:
Renato Beninatto - Moravia
Anne-Marie Colliander Lind - Inkrea.se Consulting AB
Aki Ito - TOIN Corporation

Note: Preconference room allocation may be adjusted, based on session bookings.

Main Conference Program

Tracks (click icon for an overview):

Advanced Localization Management

Global Business

Keynote

Localization for Asia

Apr 14, 2016

	Moonlight	Fuji	Orion
9:00am – 9:45am	Winning Global Market Opportunities — Data-driven Localization Strategy \| AL1 \| 同時通訳 - Simultaneous Interpretation Presenter: Jenny Kang - Veritas Technologies LLC Host: Donna Parrish Winning Global Market Opportunities — Data-driven Localization Strategy Track: *Advanced Localization Management* \| AL1 \| 同時通訳 - Simultaneous Interpretation All companies struggle when it comes to making localization decisions — what to localize into what languages? In this session, you’ll learn about a set of criteria and data points that that can be used to identify, prioritize and validate localization opportunities to win in the global markets. LEARN MORE ->	When in Rome — or in This Case Tokyo — How “Localized” Translation Can Help Stamp “Made in Japan” on Your Imported Products \| LA1 \| Presenter: Tamaki Asada - nlg GmbH Host: Anne-Marie Colliander Lind When in Rome — or in This Case Tokyo — How “Localized” Translation Can Help Stamp “Made in Japan” on Your Imported Products Track: *Localization for Asia* \| LA1 \| There is a timeless little secret in the Japanese market. In the Land of the Rising Sun, where consumers believe “Made in Japan” represents the best, it’s advisable for foreign products to masquerade as local. We will address how a properly localized translation can help foreign products to wear a Japanese “disguise.” We will discuss... LEARN MORE ->	Localizing for Customers and Beyond \| GB1 \| Presenter: Teresa Marshall - Salesforce Host: Nathan Salzman Localizing for Customers and Beyond Track: *Global Business* \| GB1 \| Is localizing products all we need to call ourselves a global company? We have international presence, but do we have an international mind? Do all employees across the world speak the same language, literally and figuratively? We at Salesforce move toward the goal of being truly global inside and out by working as Ohana (family).... LEARN MORE ->
9:45am – 10:15am	Break
10:15am – 11:00am	Journey from Project Manager to Program Manager \| AL2 \| 同時通訳 - Simultaneous Interpretation Presenter: Yoshimi Shimaki - Autodesk Host: Teresa Marshall Journey from Project Manager to Program Manager Track: *Advanced Localization Management* \| AL2 \| 同時通訳 - Simultaneous Interpretation Along with the new vendor strategy, the Autodesk Localization Services Team transformed its internal project managers to program managers. We will walk you through the journey of the transformation — what we learned, how we have become more scalable and what positive effects it has brought to both internal and vendor teams as well as... LEARN MORE ->	International Product at Wix.com \| LA2 \| Presenters: Asaf Fox - Wix.com Itai Sagiv - Wix.com Host: Michael Sank International Product at Wix.com Track: *Localization for Asia* \| LA2 \| In this presentation we will cover the various ways Wix.com is handling the different global markets in terms of product adaptation. We will talk about ways to build and design your products and marketing material for international markets. We will demonstrate the different changes in our product to fit markets such as Latin America, the... LEARN MORE ->	The Undiscovered Power of Mobile Apps — Learn Why Your App May Be More Important than Your Website to Reach Global Audiences \| GB2 \| Presenter: Aoife McIlraith - Lionbridge Technologies, Inc. Host: Ulrich Henes The Undiscovered Power of Mobile Apps — Learn Why Your App May Be More Important than Your Website to Reach Global Audiences Track: *Global Business* \| GB2 \| There was a big change to the mobile apps world in 2015 — the introduction of deep linking. As Asia Pacific mobile adoption rates explode, companies need to understand deep linking and App Store Optimization (ASO). Understanding the difference between app and mobile web content and how users interact is critical for brands. Learn how... LEARN MORE ->
11:00am – 11:30am	Break
11:30am – 12:45pm	Bridging Cultural Differences with the Hybrid Approach \| K1 \| 同時通訳 - Simultaneous Interpretation Presenter: Rochelle Kopp - Japan Intercultural Consulting Bridging Cultural Differences with the Hybrid Approach Track: *Keynote* \| K1 \| 同時通訳 - Simultaneous Interpretation Cross-cultural consultant Rochelle Kopp shares her framework for bridging cultural differences in a way that recognizes the perspectives of both sides. Applicable to a wide variety of situations and issues, her recommendations will give you another perspective on dealing with cultural gaps in a positive way. She’ll also draw on her expertise in Japanese culture... LEARN MORE ->	Left open to allow attendance at concurrent sessions	Left open to allow attendance at concurrent sessions
12:45pm – 2:00pm	Lunch
2:00pm – 2:45pm	Tailoring Your Product to Succeed in Japan \| AL3 \| 同時通訳 - Simultaneous Interpretation Presenters: Lupe Gervás Pabón - Netflix Megumi Kato - VMware Kaoru Kobayashi - Salesforce Allison McDougall - Lionbridge Technologies, Inc. Moderator: Miki Inagaki Tailoring Your Product to Succeed in Japan Track: *Advanced Localization Management* \| AL3 \| 同時通訳 - Simultaneous Interpretation As a Western-based company, entering — and succeeding — in the Japan market can be very challenging. There are many considerations to take into account regarding product design and features, appropriate marketing and language partnerships to help pave the way, and customized content that best engages your Japanese prospects and customers. Our panelists represent both... LEARN MORE ->	The DITA Translation Management Challenge in Japan \| LA3 \| Presenter: Tetsuya Sekine - InfoParse, Inc. Host: Angelika Zerfaß The DITA Translation Management Challenge in Japan Track: *Localization for Asia* \| LA3 \| DITA has now been adopted by many global companies in Japan. DITA Consortium Japan was organized and founded at the end of 2008 and has been promoting this OASIS standard for almost seven years. Unlike US Silicon Valley companies, most DITA adopters are global manufacturers selling hardware products worldwide. Now with the public release of... LEARN MORE ->	Behavioral Design for Everyone, Everywhere \| GB3 \| Presenter: Chi-Wei Chang - Opower Host: Tuyen Ho Behavioral Design for Everyone, Everywhere Track: *Global Business* \| GB3 \| To motivate energy consumers worldwide to change behavior, Opower’s localization process applies various forms of user research and leverages behavioral science to capture distinct cultural norms and unique home and energy device characteristics, while ensuring that our content across channels retains a consistent and engaging voice. We will share some stories of our initial failed... LEARN MORE ->
2:45pm – 3:15pm	Break
3:15pm – 4:00pm	Fuji Xerox — Terminology Management Implementation \| AL4 \| 同時通訳 - Simultaneous Interpretation Presenters: Ioannis Iakovidis - Interverbum Technology Kenji Yamazaki - Fuji Xerox Co., Ltd Host: Naoko Desireé Maeda Fuji Xerox — Terminology Management Implementation Track: *Advanced Localization Management* \| AL4 \| 同時通訳 - Simultaneous Interpretation Fuji Xerox will present a terminology management implementation case study that will include terminology workflows and processes, the terminology life cycle and the use of terminology within different parts of the organization. LEARN MORE ->	West Meets East — Innovations by Asian Internet Companies \| LA4 \| Presenter: Don Shin - 1-StopAsia Host: Donna Parrish West Meets East — Innovations by Asian Internet Companies Track: *Localization for Asia* \| LA4 \| This session is about the differences between Western and Asian civilizations and how those differences affect business. We will start with the philosophical differences in art, music, architecture, food and martial arts, then examine how a business can have different services and functions in Asian countries than it does in Western countries. Companies such as... LEARN MORE ->	The Language Secret — Partnering between Consumers, PE Vendors and MT Vendors \| GB4 \| Presenters: Sung Cho - E4NET Jan Hajic - Charles University in Prague Kazumi Inagaki - IBM Japan, Ltd. Clio Schils - Sajan Inc. Moderator: Saroj Vohra The Language Secret — Partnering between Consumers, PE Vendors and MT Vendors Track: *Global Business* \| GB4 \| This panel will discuss how building a strong partnership between postediting and machine translation (MT) vendors and consumers of translation services drive the best and most rapid MT quality; they will share four-plus years of building MT services for Korean, Chinese, Japanese and 25 other languages for a global enterprise. They will look at what... LEARN MORE ->
4:00pm – 4:30pm	Break
4:30pm – 5:15pm	Shift-left Approach in Software Localization \| AL5 \| 同時通訳 - Simultaneous Interpretation Presenter: Pei-yi Lin - IBM Host: Ulrich Henes Shift-left Approach in Software Localization Track: *Advanced Localization Management* \| AL5 \| 同時通訳 - Simultaneous Interpretation Many software companies are facing the evolution of adopting agile software development into localization management to increase efficiency and cost control. The left-shifting approach is the important part of agile and localization. The agile software development life cycle is a continuum moving from left to right — design, develop, test — which means more effort... LEARN MORE ->	The Challenges of Global Recruiting in the Localization Industry \| LA5 \| Presenters: Costanza Marinelli - Larsen Globalization Ltd Takao Tanaka - Moravia Host: Katie Botkin The Challenges of Global Recruiting in the Localization Industry Track: *Localization for Asia* \| LA5 \| In this presentation we will provide a recruiter’s and a client’s perspective on how to work with recruitment agencies globally. We will cover the challenges of recruiting internationally in a niche industry with a particular focus on one of the most difficult job markets in the world, the Japanese market, as well as how to... LEARN MORE ->	Innovate Your Localization Testing \| GB5 \| Presenter: Ai-Yan Lei - Hewlett Packard Enterprise Host: Richard Sikes Innovate Your Localization Testing Track: *Global Business* \| GB5 \| Hewlett Packard Enterprise (HPE) software is trying many things to make localization testing effective. We do static code scans to avoid hard code bugs before a localized build is generated. We use limited efforts to make automation cases leveraged in localization testing. We do prioritizing using history defects analysis as well as other data like... LEARN MORE ->

Moonlight

Fuji

Orion

9:00am – 9:45am

Winning Global Market Opportunities — Data-driven Localization Strategy | AL1 |
同時通訳 - Simultaneous Interpretation
Presenter:
Jenny Kang - Veritas Technologies LLC
Host: Donna Parrish

When in Rome — or in This Case Tokyo — How “Localized” Translation Can Help Stamp “Made in Japan” on Your Imported Products | LA1 |
Presenter:
Tamaki Asada - nlg GmbH
Host: Anne-Marie Colliander Lind

Localizing for Customers and Beyond | GB1 |
Presenter:
Teresa Marshall - Salesforce
Host: Nathan Salzman

9:45am – 10:15am

Break

10:15am – 11:00am

Journey from Project Manager to Program Manager | AL2 |
同時通訳 - Simultaneous Interpretation
Presenter:
Yoshimi Shimaki - Autodesk
Host: Teresa Marshall

International Product at Wix.com | LA2 |
Presenters:
Asaf Fox - Wix.com
Itai Sagiv - Wix.com
Host: Michael Sank

The Undiscovered Power of Mobile Apps — Learn Why Your App May Be More Important than Your Website to Reach Global Audiences | GB2 |
Presenter:
Aoife McIlraith - Lionbridge Technologies, Inc.
Host: Ulrich Henes

11:00am – 11:30am

Break

11:30am – 12:45pm

Bridging Cultural Differences with the Hybrid Approach | K1 |
同時通訳 - Simultaneous Interpretation
Presenter:
Rochelle Kopp - Japan Intercultural Consulting

Left open to allow attendance at concurrent sessions

12:45pm – 2:00pm

Lunch

2:00pm – 2:45pm

Tailoring Your Product to Succeed in Japan | AL3 |
同時通訳 - Simultaneous Interpretation
Presenters:
Lupe Gervás Pabón - Netflix
Megumi Kato - VMware
Kaoru Kobayashi - Salesforce
Allison McDougall - Lionbridge Technologies, Inc.
Moderator: Miki Inagaki

The DITA Translation Management Challenge in Japan | LA3 |
Presenter:
Tetsuya Sekine - InfoParse, Inc.
Host: Angelika Zerfaß

Behavioral Design for Everyone, Everywhere | GB3 |
Presenter:
Chi-Wei Chang - Opower
Host: Tuyen Ho

2:45pm – 3:15pm

Break

3:15pm – 4:00pm

Fuji Xerox — Terminology Management Implementation | AL4 |
同時通訳 - Simultaneous Interpretation
Presenters:
Ioannis Iakovidis - Interverbum Technology
Kenji Yamazaki - Fuji Xerox Co., Ltd
Host: Naoko Desireé Maeda

West Meets East — Innovations by Asian Internet Companies | LA4 |
Presenter:
Don Shin - 1-StopAsia
Host: Donna Parrish

The Language Secret — Partnering between Consumers, PE Vendors and MT Vendors | GB4 |
Presenters:
Sung Cho - E4NET
Jan Hajic - Charles University in Prague
Kazumi Inagaki - IBM Japan, Ltd.
Clio Schils - Sajan Inc.
Moderator: Saroj Vohra

4:00pm – 4:30pm

Break

4:30pm – 5:15pm

Shift-left Approach in Software Localization | AL5 |
同時通訳 - Simultaneous Interpretation
Presenter:
Pei-yi Lin - IBM
Host: Ulrich Henes

The Challenges of Global Recruiting in the Localization Industry | LA5 |
Presenters:
Costanza Marinelli - Larsen Globalization Ltd
Takao Tanaka - Moravia
Host: Katie Botkin

Innovate Your Localization Testing | GB5 |
Presenter:
Ai-Yan Lei - Hewlett Packard Enterprise
Host: Richard Sikes

Tracks (click icon for an overview):

Advanced Localization Management

Keynote

Technology

Unconference

Apr 15, 2016

	Moonlight	Fuji	Orion
9:00am – 10:15am	The Growing Importance of Emerging Markets \| K2 \| 同時通訳 - Simultaneous Interpretation Presenters: Mika Karashima - Google Allison McDougall - Lionbridge Technologies, Inc. Motoki Mori - NEC Corporation Mark Shriner - Welocalize Moderator: Ulrich Henes The Growing Importance of Emerging Markets Track: *Keynote* \| K2 \| 同時通訳 - Simultaneous Interpretation Emerging markets will be the key to your company’s future growth. Mobile penetration has created business opportunities in countries with huge populations such as India and Indonesia. First waves of English users are online already. Opportunities lie with users who speak native languages, which is how great localization is becoming a key for success. What... LEARN MORE ->	Left open to allow attendance at concurrent sessions	Left open to allow attendance at concurrent sessions
10:15am – 10:45am	Break
10:45am – 11:30am	Pivoting Toward Direct Translations of CCJK \| AL6 \| 同時通訳 - Simultaneous Interpretation Presenters: Renato Beninatto - Moravia Christophe Gonne - Reality Squared Games Host: Katie Botkin Pivoting Toward Direct Translations of CCJK Track: *Advanced Localization Management* \| AL6 \| 同時通訳 - Simultaneous Interpretation With accelerating growth in the Southeast Asia region come additional requests for direct translation from Simplified Chinese, Traditional Chinese, Japanese and Korean (CCJK). In this presentation we will focus on related issues such as when it is a good idea to translate directly from CCJK and when it would be better to use a pivot... LEARN MORE ->	Surfing the Chaos of Linguistic Noise \| TC6 \| Presenters: Marta Bartnicka - IBM Xu Zhou - IBM Moderator: Saroj Vohra Surfing the Chaos of Linguistic Noise Track: *Technology* \| TC6 \| IBM’s machine translation (MT) ecosystem embraces about 30 languages across multiple MT providers and even more translation vendors in order to post-edit the MT. So how do we know when MT is helping? We will explain various analytical methods used to assess MT output. For example, edit distance is an example of an MT metric... LEARN MORE ->	Unconference @ LocWorld \| UN6 \| Presenter: Session Participants Moderator: Teresa Marshall Unconference @ LocWorld Track: *Unconference* \| UN6 \| Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference consists of participant-driven sessions, decidedly without the conventional format of a conference. There are no PowerPoint presentations and no sales pitches! There are only topics... LEARN MORE ->
11:30am – 12:00pm	Break
12:00pm – 12:45pm	Visualizing a Million Moving Parts \| AL7 \| 同時通訳 - Simultaneous Interpretation Presenter: Barbara Burbach - NetApp Moderator: Aki Ito Visualizing a Million Moving Parts Track: *Advanced Localization Management* \| AL7 \| 同時通訳 - Simultaneous Interpretation Everyone knows a good project manager (PM) can make or break a localization project and is key to being on time and within budget at the required quality level. How does one do this, and more importantly how do you review past progress and improve for the future? NetApp’s approach is to use Tableau to... LEARN MORE ->	XML in Translation \| TC7 \| Presenter: Angelika Zerfaß - zaac Host: Richard Sikes XML in Translation Track: *Technology* \| TC7 \| As more and more XML-based formats are used for translation, we need to understand XML structures more deeply to set up our tools correctly. We will look at general XML structures, where translatable text can be found, what conditional XML is and how XML is used with more than one language inside. LEARN MORE ->	Unconference @ LocWorld \| UN7 \| Presenter: Session Participants Moderator: Teresa Marshall Unconference @ LocWorld Track: *Unconference* \| UN7 \| Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference consists of participant-driven sessions, decidedly without the conventional format of a conference. There are no PowerPoint presentations and no sales pitches! There are only topics... LEARN MORE ->
12:45pm – 2:00pm	Lunch
2:00pm – 2:45pm	Words Count \| AL8 \| 同時通訳 - Simultaneous Interpretation Presenter: Kara Warburton - Termologic Host: Katie Botkin Words Count Track: *Advanced Localization Management* \| AL8 \| 同時通訳 - Simultaneous Interpretation If you use computer-aided translation (CAT) tools, you are leveraging the reuse potential of translation memory (TM) to save costs, increase productivity and improve quality. Congratulations. But if you fail to use the dictionary, or terminology, function to its full potential, you are missing a great opportunity to multiply those benefits. The dictionary function is... LEARN MORE ->	Technology For The Crowd in The Cloud \| TC8 \| Presenters: David Čaněk - Memsource Matthew Romaine - Gengo, Inc. Host: Donna Parrish Technology For The Crowd in The Cloud Track: *Technology* \| TC8 \| Gengo is a leading player in the crowdsourced translation space. It turned translation provided by lay translators into a professional service. Gengo’s technology developed as an alternative and often in opposition to the established paradigms of the TMS or CAT tools. As its customer base grew, requests to support more traditional approaches intensified. In 2015,... LEARN MORE ->	Unconference @ LocWorld \| UN8 \| Presenter: Session Participants Moderator: Teresa Marshall Unconference @ LocWorld Track: *Unconference* \| UN8 \| Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference consists of participant-driven sessions, decidedly without the conventional format of a conference. There are no PowerPoint presentations and no sales pitches! There are only topics... LEARN MORE ->
2:45pm – 3:15pm	Break
3:15pm – 4:00pm	Localizing Global Websites During Corporate Change \| AL9 \| 同時通訳 - Simultaneous Interpretation Presenters: Kathryn Hendricksen - Hewlett Packard Enterprise Akihiko Suzuki - Hewlett-Packard Japan, Ltd. Host: Allison McDougall Localizing Global Websites During Corporate Change Track: *Advanced Localization Management* \| AL9 \| 同時通訳 - Simultaneous Interpretation Localizing complex corporate websites is challenging any time, but during transformative change your team must be ready for unexpected roadblocks, changing priorities and shrinking budgets. Following the recent corporate separation of Hewlett-Packard into two new Fortune 50 companies (HP Inc. and Hewlett Packard Enterprise) a representative of the team that transformed HP.com into two distinct... LEARN MORE ->	MicroTalks \| TC9 \| Presenters: Jun Koike - Lionbridge Technologies, Inc. Pei-yi Lin - IBM Saroj Vohra - IBM Frederik Vollert - PhraseApp Host: Anne-Marie Colliander Lind MicroTalks Track: *Technology* \| TC9 \| MICRO TALK This session will offer several quick and dynamic presentations covering topics and ideas too interesting to ignore: Beyond Words — Alternative Ways to Communicate with your Audience Integrated Localization for Content and Performance Marketing Translation Test: Automate or Not? What is Linguistic Noise? LEARN MORE ->	Left open to allow attendance at concurrent sessions
4:00pm – 4:15pm	Break
4:15pm – 5:00pm	Closing/Prize Drawing

Moonlight

Fuji

Orion

9:00am – 10:15am

The Growing Importance of Emerging Markets | K2 |
同時通訳 - Simultaneous Interpretation
Presenters:
Mika Karashima - Google
Allison McDougall - Lionbridge Technologies, Inc.
Motoki Mori - NEC Corporation
Mark Shriner - Welocalize
Moderator: Ulrich Henes

Left open to allow attendance at concurrent sessions

10:15am – 10:45am

Break

10:45am – 11:30am

Pivoting Toward Direct Translations of CCJK | AL6 |
同時通訳 - Simultaneous Interpretation
Presenters:
Renato Beninatto - Moravia
Christophe Gonne - Reality Squared Games
Host: Katie Botkin

Surfing the Chaos of Linguistic Noise | TC6 |
Presenters:
Marta Bartnicka - IBM
Xu Zhou - IBM
Moderator: Saroj Vohra

Unconference @ LocWorld | UN6 |
Presenter:
Session Participants
Moderator: Teresa Marshall

11:30am – 12:00pm

Break

12:00pm – 12:45pm

Visualizing a Million Moving Parts | AL7 |
同時通訳 - Simultaneous Interpretation
Presenter:
Barbara Burbach - NetApp
Moderator: Aki Ito

XML in Translation | TC7 |
Presenter:
Angelika Zerfaß - zaac
Host: Richard Sikes

Unconference @ LocWorld | UN7 |
Presenter:
Session Participants
Moderator: Teresa Marshall

12:45pm – 2:00pm

Lunch

2:00pm – 2:45pm

Words Count | AL8 |
同時通訳 - Simultaneous Interpretation
Presenter:
Kara Warburton - Termologic
Host: Katie Botkin

Technology For The Crowd in The Cloud | TC8 |
Presenters:
David Čaněk - Memsource
Matthew Romaine - Gengo, Inc.
Host: Donna Parrish

Unconference @ LocWorld | UN8 |
Presenter:
Session Participants
Moderator: Teresa Marshall

2:45pm – 3:15pm

Break

3:15pm – 4:00pm

Localizing Global Websites During Corporate Change | AL9 |
同時通訳 - Simultaneous Interpretation
Presenters:
Kathryn Hendricksen - Hewlett Packard Enterprise
Akihiko Suzuki - Hewlett-Packard Japan, Ltd.
Host: Allison McDougall

MicroTalks | TC9 |
Presenters:
Jun Koike - Lionbridge Technologies, Inc.
Pei-yi Lin - IBM
Saroj Vohra - IBM
Frederik Vollert - PhraseApp
Host: Anne-Marie Colliander Lind

Left open to allow attendance at concurrent sessions

4:00pm – 4:15pm

Break

4:15pm – 5:00pm

Closing/Prize Drawing

Exhibitors

Exhibitor registrations will open Tuesday, February 2, 2016. Sign up for email updates above to receive a notification when they do.

Interverbum Technology
Stand # 1
Interverbum Technology
Interverbum Technology is a software/services company dedicated to solving the content creation and translation challenges of global organizations. Our flagship terminology management software, TermWeb, is a web-based solution that integrates seamlessly with existing content management systems and processes. Today, TermWeb has more than 50,000 users worldwide. It is fully compatible with major software platforms such as Ontram, SDL Trados Studio, Microsoft Office, Acrolinx IQ and others. Interverbum Technology has offices in Linköping, Stockholm, Singapore, Chicago and Boise.
SEATONGUE
Stand # 2
SEATONGUE
2006年の設立以来、SEATONGUE はアジア言語の翻訳産業においてリーダー的地位を確立してきました。
アジア各地に社内翻訳者を擁する当社は、さらなる品質とサービスの向上を目指し、日々努力を重ねております。
SeaTongueでは、お客様からのフィードバックを参考にしながらシステムと作業工程のあらゆる段階において改良を加え、
お客様のニーズに応えるカスタマイズされたサービスを提供いたします。
Established in 2006, SEATONGUE has become a leader in the Asian translation industry. We are not complacent about this position we have attained and we understand that it is by being able to offer an unmatched resource of in-country and in-house native Asian linguists to our clients that we remain ahead of our competition. Ten years’ experience has allowed us to streamline our systems and processes and offer client-centered service, which means all projects are customized uniquely to our customers’ goals and requirements. We also use positive and negative feedback to create higher quality service for the future. Our processes are structured for monitoring and recording errors every step of the way.
Moravia
Stand # 3
Moravia
Flexible thinking. Reliable delivery. Under this motto, Moravia delivers multilingual language services for the world’s brand leaders in information technology and life sciences. Whether from offices in Europe, Asia or the Americas, our talented teams bring customized solutions to clients to meet the most challenging demands and enable them to transform their markets and products into our ideas of tomorrow. When you need a true globalization solution provider that listens and delivers, visit www.moravia.com.
Plunet Inc.
Stand # 4
Plunet Inc.
The translation management system Plunet BusinessManager provides a high degree of automation and flexibility for professional language service providers and translation departments. Using a web-based platform, Plunet integrates translation software, financial accounting and quality management systems. Within a configurable system, various functions and extensions of Plunet BusinessManager can be adapted to individual needs.
Lionbridge Technologies, Inc.
Stand # 5
Lionbridge Technologies, Inc.
Lionbridge is the global leader and largest translation company in the world. We enable more than 800 of the leading global brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer life cycle.
SDL Japan
Stand # 6
SDL Japan
SDL は、グローバルコンテンツ管理およびランゲージソリューションをリードしています。この分野で20年以上の実績を持つSDLは、収益性の高いカスタマーエクスペリエンスの実現を促進することで、企業のグローバル規模の成長を支援しています。グローバル企業上位100社のうち79社が、SDLとともに、多数のブランドやWebサイトをあらゆる言語やデバイスで提供する際に拡大するコンテンツ管理の複雑性を解消し、グローバル化を加速しています。
SDL is the leader in global content management and language solutions. With more than 20 years of experience, SDL helps companies build relevant digital experiences that deliver transformative business results on a global scale. Fully 79 of the top 100 global brands trust SDL to simplify the complexity of managing content across multiple brands, websites, languages and devices. Go global faster with SDL.
Welocalize
Stand # 7
Welocalize
Welocalize, Inc., founded in 1997, offers innovative translation and localization solutions helping global brands to grow and reach audiences around the world in more than 150 languages. Our solutions include global localization management, translation, supply chain management, people sourcing, language services and automation tools including MT, testing and staffing solutions and enterprise translation management technologies. With over 600 employees worldwide, Welocalize maintains offices in the United States, UK, Ireland, Italy, Germany, China and Japan.
SpeeQual
Stand # 8
SpeeQual
We help you reach the Asian market in a sophisticated way by providing high-quality translation and desktop publishing for your documentation translations. We have a well-known track record in handling the translation of product catalogs, owners and service manuals and other documentation.
XTM International
Stand # 9
XTM International
XTM International develops and sells XTM Cloud, a European Union award winning web-based CAT tool and translation management system. The centrally-shared translation memory, terminology, workflow and translator workbench are accessed via a bowser and offer a complete translation solution for project managers and translators. XTM Cloud is cost effective, easy to use and reduces the technical barriers to installing and maintaining advanced CAT tools. Users around the globe who benefit from our latest technology include all sizes of organizations, from freelance translators to the largest translation agencies and enterprises. For more information contact sales@xtm-intl.com or register for a 30-day free trial at www.xtm-intl.com.
TOIN Corporation
Stand #10-11
TOIN Corporation
TOIN offers global reach and exceptional strength in Asia, with headquarters in Tokyo and operations in China, Korea, the United States, Brazil, Israel and the United Kingdom. TOIN has a 50-year track record providing translation, localization and consulting services to dozens of global clients in computing, eLearning, training, consumer electronics, automotive, digital imaging, internet, software and other industries. TOIN is ISO 17100 certified, signifying that the company meets the international quality standard for translation services.
Globalese
Stand #12
Globalese
Boost the values of your translation memories with Globalese! Developed by MorphoLogic Localisation, a software localization and language technology company located in Budapest, Globalese is a statistical machine translation system designed for special requirements of language service providers and companies producing large volumes of multilingual content. Thanks to revolutionary composite engine technology, Globalese engines can provide significantly higher quality compared to traditional solutions. Globalese is available as a cloud-based system or local installation with pricing options for monthly rental, license-based or the “no risk, no investment” word-based pricing where you pay only for quality.
MateCat
Stand #13
MateCat
MateCat is an enterprise-level, online CAT tool designed to make post-editing and outsourcing easy and to provide a complete set of features to manage and monitor translation projects. MateCat provides the ideal environment for post-editing and translation. Thanks to the integration of the largest collaborative translation memory and the best machine translation, you will always get from 10% to 20% more matches than with any other CAT tool, which means you’ll translate faster than ever. MateCat is the only CAT tool that empowers you to accept all translation projects, even when your translators are busy or you do not cover one of the language pairs required by your client.
Memsource
Stand #14
Memsource
Founded in 2010 in Prague, Czech Republic, Memsource helps global companies translate and manage translations. Its flagship product, Memsource Cloud, is an API-enabled translation environment that supports the everyday translation needs of over 50,000 users: translation companies, corporate translation departments and freelancers. Memsource Cloud includes translation memory, integrated machine translation, terminology management and a free translator’s workbench. Memsource Cloud is unique for its high availability and scalability and has been recognized for combining robust performance with user-friendliness.
Pink Noise
Stand #15
Pink Noise
Pink Noise has been focused on Game Localization since 1999. With two production centers in Spain and México, Pink Noise helps game developers, distributors and publishers reach new markets. If you have played games in the last 15 years, we were probably involved in the translation and audio recording.
nlg GmbH
Stand #16
nlg GmbH
nlg is a respected full-service provider of translation and localization services supporting well-known companies in the following areas: life sciences, automotive, engineering and power generation. As our client you benefit from over ten years of experience with translation and localization, workflow management, process design and development of applications. Come find out what next level globalization can mean for you. Welcome to LocWorld!
Kilgray-memoQ
Stand #17
Kilgray-memoQ
memoQ is the world’s most advanced translation environment developed by Kilgray Translation Technologies. The entire Kilgray suite of products, such as memoQ, the memoQ server, the memoQ cloud server, QTerm, memoQWebTrans and Language Terminal are designed to facilitate, speed up and optimize the entire translation process. Used by thousands of translators, translation teams, translation and other companies, memoQ and the Kilgray suite of products are revered as premiere translation technologies. Learn more and download the free trial from www.memoq.com/downloads.
Bahasa Bagoes Translation Services
Stand #18
Bahasa Bagoes Translation Services
Bahasa Bagoes Translation Services, founded in 1999 and based in Indonesia, is your partner for Indonesian language pairs: English<>Indonesian, German>Indonesian and French>Indonesian. We handle all projects exclusively in-house and apply strict quality assurance procedures. We are experts in localization for IT, telecommunication, legal, automotive, life sciences, games, hospitality industry, eLearning, human resources, marketing, consumer products and much more.
Linguitronics Co., Ltd.
Stand #22
Linguitronics Co., Ltd.
Linguitronics is proud to be powered by people. It’s our people who allow us to provide clients with the world’s most exceptional language services. We are one of Asia’s most well-established language service providers. Our genuine love of language is reﬂected in our manifesto and company approach, which help us provide value to our clients even beyond the scope of individual projects. With over two decades of experience in translation, interpretation, technical writing and editing, our language services cover everything from formal communications to creative copywriting and more. Our work with Fortune 500 companies has helped multinational and Chinese companies improve communications both locally and abroad.
Urban Translation Services
Stand #23
Urban Translation Services
We bridge Asia and Europe
Urban Translation Services is a bridge across European, Turkic, Middle Eastern and Asian languages. Connecting Asia and Europe with its Istanbul (2006) and Barcelona (2010) offices, Urban is on the way to becoming a global brand in localization and globalization. Urban provides clear answers for questions such as “Who are we?,” “How do we do our job?” and “What is our corporate policy?”: transparency, professional team, technology-speed, competitive prices and continuous control for quality. Urban is licensed for MemoQ and Across, is fully integrated with Plunet Business Manager and is also certified for Across Version 6.

Networking Events

The opening reception, conference dinner and any other events will be added here once details are confirmed. Sign up for email updates above to be kept up to date.

LocWorld30 Opening Reception

Join Us At The Opening Reception

Wednesday, April 13, 2016. 6:30 – 8:30 pm

Takao Room, Level 42F, Keio Plaza Hotel
2-2-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Conference badges are required for admission.
Don’t have time to pick up your badge before the reception? Don’t worry, we’ll have it available for you at the reception entrance.

LocWorld30 Conference Dinner

Moravia Welcomes You to Dinner at Hokkaido

Thursday, April 14, 2016. 6:00-9:00 pm
Cocktails at 6:00 pm – Dinner at 7:00 pm

Hokkaido (at Shinjuku I-Land Tower)
44F Shinjuku I-Land Tower, 6-5-1 Nishi-Shinjuku Shinjuku Tokyo
+81-3-5323-2190

北海道
(新宿アイランドタワー店)
東京都新宿区西新宿6-5-1　新宿アイランドタワー　44F
03-5323-2190

Valid conference badges are required for admission.
Dinner is included in all main conference registrations.
Cocktails begin at 6:00 pm, with dinner at 7:00 pm. Hokkaido is within walking distance of the conference venue. Directional assistance will be provided.

The Venue

Keio Plaza Hotel

京王プラザホテル

〒160-8330 東京都新宿区西新宿2-2-1

Keio Plaza Hotel Tokyo

2-2-1 Nishi-Shinjuku, Shinjuku-ku,
Tokyo 160-8330, JAPAN

Find out how to get there.

Learn more on their website.

Download A Map Of The Shinjuku Area

The Keio Plaza Hotel is now FULLY BOOKED, and is no longer taking reservations over the conference period.

There are many more options close by however. We recommend checking them out on Hotels.com and finding the one right for you – just click the button below and adjust your selected days in the search menu.

Search Hotels.com For Alternative Accommodation

Please note: Beware of scams. LocWorld does not contract with a third party organization to make hotel reservations for our attendees during our events. We recommend that you make your hotel reservation directly.