You’ve heard the advice: Go Global! Study foreign (or international) markets to determine where you are going to focus. Analyze your cost of entry. Calculate your return-on-investment. Adapt your messaging/products/services for local customers. Create goals and meet them!
But then what?
It’s one thing to plan and execute your entry into a new market. But what comes next? How will you strengthen your brand? Support your customers? Maintain and grow your presence? Deal with local competitors? Align local needs with global strategy? How will you Be Global?
LocWorld has selected the theme of Go Global, Be Global for its 2019 conferences. It is the very heart of what we in our industry study, discuss and do. And yet, there is always some new concept to discover, technology to employ and practice to implement.
This is the focus of LocWorld41 Silicon Valley.