While products like Google Glass and Apple iWatch may dominate technology news on wearables, a rich and thriving market for these Internet-enabled devices is enjoying explosive growth in the Internet of Things (IoT) worldwide. Little wonder then that with revenues projected to reach $70 billion by 2025 globally, language service providers will play a vital role by helping brands speak to consumers in foreign markets.
Hot Market for IoT Gets Hotter
The opportunities in IoT seem endless. Besides reaching consumers at touchpoints in online retail and brick-and-mortar and across all points in between, products in the IoT space offer deep levels of personalization (connecting with our homes and our bodies) as well as a bounty of real-time data unmatched by other markets.
Take for example the latest push by Amazon in the IoT space. Just last month, the retail giant moved ahead with the full rollout of Amazon Dash Button, a WiFi-enabled and partner-branded device designed for quickly restocking supplies of popular home products. Running out of diapers for the baby? Press your Huggies-branded Dash button and an order will make its way from an Amazon warehouse to your front door. Watch the video.
Unsurprisingly, although first announced for beta in March, the Amazon Dash Button has already grown its roster of participating top brands from 18 to 29.
LocWorld and The Internet of Things
Next month, October 14 to 16, LocWorld29 will take place in the heart of Silicon Valley. We’ve invited Scott Amyx, the CEO of Amyx+McKinsey and a thought leader in wearables and IoT, to speak to you, the thought leaders in the language localization space, about how wearables and the IoT market is (dramatically, profoundly) shaping the way that we and our global partners do business.
According to Common Sense Advisory, our own sector is predicted to grow to $47 billion by 2018. We already know how much agile localization, mass personalization, and continuous localization processes are affecting that. That is why our localization sector conference will also be enriched by presentations from top consumer and B2B brands as well as language services leaders that include Lionbridge, Moravia, and Welocalize.
The conference program is aimed at both beginner and senior localization professionals. It will include sessions on high-volume content management, cost-optimized translation and localization strategies, and global consumer engagement.
- VMware LQE: Automating Localization Quality Management at VMware — presented by Michael Harris of Spartan Software Inc. and Clove Lynch of VMware; hosted by Jaap van der Meer of TAUS
- Content Strategy: Disrupting the Traditional LSP — presented by Bill Swallow of Scriptorium Publishing; hosted by Scott Abel of Content Wrangler
- What’s On the Mind of an Enterprise TMS Buyer?Advanced Localization Management — presented by Tim Brandall of Netflix, Inger Jurajda of National Instruments, and Julien Mira of Cisco Systems, Inc.; moderated by Tuyen Ho of Welocalize
We are also pleased to to host special pre-conference round tables for representatives of the life sciences and gaming sectors, for the Localization Processes Forum and TAUS members, and for localization sales and marketing professionals.
More than 600 language services buyers, localization experts, translation professionals, and exhibitors are expected to attend.
Today’s language services buyers are looking for true business partners — providers who are “fluent” in the risks and opportunities of foreign markets, and providers who are ready (as one of our other keynote presentations frames it) to predict a future where consumer engagement is even more tightly bound to localization outcomes.
These are the clients, vendors, experts, and perspectives that we will bring together at LocWorld29. Join us!