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SPLIT SESSION | Session Topics: data, inside
Presenter: Andrzej Poblocki -
Host: Ben Cornelius
In this presentation we will describe the experiences and results from a group of people from different companies, who worked together to create a document with best practices to manage translation memories (TMs). These practices cover both TMs in the localization process (used for leverage) and TMs as training data for machine translation (MT). Takeaways:  Attendees will hear about what works best for maintaining a TM in a translation management system (TMS) vs. preparing it for MT training purposes; what data they should keep or remove from their TM for uses in TMS or MT; and an experience in team collaboration.


Session Topics: global business, quality, strategies
Presenter: Mary Anne Henselmann - ADP
Host: Hanna Kanabiajeuskaja
How do companies grow their localization programs while also balancing the needs of legacy products with the needs of next generation products? Each has different priorities, goals, development/translation budgets and revenue streams, but core requirements are the same. Although ADP has been in business for over 70 years, the localization program/team has been in existence only eight years. In this session we will discuss how ADP’s translation management services team has been handling this dilemma by expanding their program to deliver not only a strong foundation from which all products benefit, but to provide a fertile ground from which the next generation products can grow. Takeaways: Attendees will come away with an understanding of typical challenges and requirements for legacy and next generation products along with ideas on how they might address the same business issues in their own companies.


Session Topics: content, go global-be global
Presenter: Ariane Duddey - Broadridge
Host: Scott Abel
Broadridge is a global financial technology company, that partners with the world’s leading companies and financial institutions. It is important that Broadridge’s content reaches a wide audience of associates and users. High-quality content – clear, concise and consistent – is of the utmost importance. With reliable tools and proven processes in place, Broadridge’s small technical communication team reenvisioned the company’s authoring methodology, gearing up content to onboard and assist users, and repositioning it as a major product component and first-line user support material. They went back to the drawing board and reconceptualized their content strategy featuring a structured writing approach aimed at a global audience, validated processes and enduring commitment. With that strategy in place, they transformed their documentation into intuitive, consistent, translation-friendly content. In this session, you will hear about their journey, and what they discovered along the way. Takeaways: Attendees will learn about the importance of a content strategy that fully integrates translation requirements and how documentation can be transformed to become a valuable business asset focused on increasing user satisfaction and influencing customer buying decisions.


SPLIT SESSION | Session Topics: advanced localization, content, evangelization, innovation, inside
Presenters: Ana Boardman-Hsue - Cloudflare  |  Chandra Penke - TOverlap
Host: Ben Cornelius
For a company to enter the global market successfully, a new mindset is needed, and existing processes need to be adapted. Typically, teams aren’t used to making globalization a priority, resulting in globalization efforts often having poor experiences for the development teams, globalization teams and ultimately the end customer. Getting teams excited about adopting new processes and solutions requires a true understanding of their activities and how the new processes will affect their daily professional life. We will explore the impact of this problem, the strategies and best practices to get teams excited about globalization. Takeaways: Through presentation of real scenarios, attendees will learn strategies for how to be global in an agile unstructured environment as well as approaches to share the challenges of a global team to get other teams energized.


SPLIT SESSION | Session Topics: community, evangelization, inside, teamwork
Presenters: Craig Cornelius - Google  |  Ludmila Golovine - MasterWord
Host: Ben Cornelius
The United Nations declared 2019 the International Year of Indigenous Languages (IYIL) in order to raise awareness of the consequences of the endangerment of indigenous languages around the world. This not only benefits the people who speak these languages, but all of us because of the important contribution these languages make to our world’s rich cultural diversity. Translation Commons became a social-civil partner to this UNESCO initiative and agreed to work on two important projects. The response from language professionals around the world was exceptional. The promise of digitizing so many more languages mobilized linguists, academics and companies alike, igniting a new spark to a worthwhile cause. The value of adding so many more languages to the digital environment is priceless to the language industry. Takeaways: Attendees will learn about the two Translation Commons projects for IYIL 2019 and beyond:
  1. A technical document “Indigenous Languages: from zero to digital” serving as a step-by-step guideline to help communities digitize. This will continue with specific support to communities to help them digitize.
  2. A global university campaign to create as many classroom sessions and events as possible, dedicated to raising awareness of indigenous languages. UNESCO is inviting all Translation Commons participating universities to collaborate in creating an academic network for research, intensifying our commitment to raise the quality of training through knowledge sharing.


Session Topics: content, data, global web, globalization
Presenter: Pedro Gomez - Microsoft
Host: Katie Botkin
The value of our profession is shifting from translating words to building and maintaining locally relevant experiences that drive continued audience engagement. These experiences include translated components but need a different approach to resonate with users in different markets. Using the Microsoft News as an example, we will discuss the challenges and opportunities of preparing 57 locally relevant versions of the product in a scalable, efficient and economical fashion. Takeaways: Attendees will hear about inspiration: a new way of generating value for organizations and customers; data: relevant examples of localization activities where UI translation is the not the main driver; and prizes: we will include a live quiz show as part of the presentation. Come, learn and compete!


Session Topics: advanced localization, global business, technologies, what's next
Presenter: Udi Hershkovich - Amazon Web Services
Host: Adam Asnes
In this session we will be discussing how speech and language AI is addressing global challenges in media and entertainment, call centers and enterprise content localization. Each industry has unique challenges when it comes to its global reach. Speech and language AI are able to modernize operations and introduce scale and responsiveness that impact industry key performance indicators. Takeaways: Attendees will learn about the state of speech and language AI, what impacts are made possible with AI and how to simplify AI adoption and accelerate AI value.


Session Topics: data, metrics, quality, roi, user experience
Presenters: Joel Sahleen - Domo  |  Daniel Sullivan - GitLab  |  Erik Vogt - Vogt Strategy
Moderator: Alessandra Binazzi
Let’s explore innovative approaches to measuring and impacting local user delight using hard data. In the era of predictive analytics, organizations can measure and influence user behavior. Yet we struggle to find meaningful correlation between local market trends and localization metrics. Representatives from new-breed digital companies and a vendor will present the challenges they face in identifying localization triggers that have a real impact on the market metrics. The panelists will talk about the journey they’ve embarked on to better inform the localization process. They’ll share stories, ideas, successful pilots and, most importantly, failed attempts! This is a follow-up from the same session held in LocWorld40 Portugal. Takeaways: Attendees will hear strategies to align localization analytics to the overall organization key performance indicators; lessons learned from the journey of discovery; food for thought for new generation quality programs; and results from surveys run during the panel preparation.


Session Topics: career development, global business, leading localization
Presenters: Mimi Hills - Hillstra Associates  |  Jenny Kang - Veritas  |  Allison McDougall - Amplexor
Moderator: Loy Searle
In this lively panel discussion, we will focus on localization career advancement strategies and raising our function’s strategic importance. These client and supplier-side leaders will share their pitfalls and pathways to senior positions, including specific career-building skills that have helped them: from language skills to business skills such as negotiation, and leadership skills such as building diverse teams. Our niche field often tops-out at manager — learn how they broke through this wall. We’ll discuss the role of women and underrepresented minorities in our industry, building your team's reputation/brand within your company and what's next after you finally get that big promotion. Takeaways: Attendees will get tips for breaking through to the next leadership level and how to build reputation and skills required for that level.


Session Topics: content, data, global business, global web, go global-be global, growth
Presenters: Camila dos Ferraz - Google  |  Andy Jacobson - Amazon
Moderator: Ryan Webb
You’re now global. Your strategy includes an objective to expand into other markets, and you’re localizing digital content because you know that’s the right thing to do. But now, you need to report on the performance of that content and demonstrate that it’s worth the ongoing investment. How do you prove the value of localizing website content? How do you show senior stakeholders the value of transcreating your digital advertising messaging? How do you measure and report on these metrics to ensure you uncover actionable insights? In this session, panelists will each explain the approach they take when developing digital content key performance indicators, tracking and reporting on the effectiveness of websites, content and digital media. Takeaways: In this session we will include specific client use cases to help illustrate what’s possible and we will also include a question and answer discussion where the audience can ask the panel for further insights.


Session Topics: global business, technologies, user experience
Presenter: Salma Chabbak
Host: Medhat Bassily 
A documentary is a nonfiction production that is meant to safely travel across languages, cultures and borders without any distortion of facts and reality. However, the practice of acquiring documentaries from foreign distributers and producers, and adapting the cultural and ideological items they carry jeopardizes credibility and authenticity. The localization of documentaries most often involves manipulation in the process of translation of items pertaining to political, religious, cultural or gender issues. This manipulation is usually dictated by extra-linguistic factors related to ideological and cultural censorship, and also to the objective of achieving acceptance among the audience. Takeaways: Attendees will learn that localizing nonfiction is a delicate process that must be handled with care. Manipulation can be positive when used mindfully and pertinently. Seeking audience acceptance should not jeopardize the truth.


Session Topics: content, go global-be global, quality, roi, technologies
Presenters: Ana Boardman-Hsue - Cloudflare  |  Wayne Bourland - Dell Technologies  |  Rahul Sharma - HP
Moderator: Paul Barth
Investing in content technologies is a key strategy for companies to manage content across the organization and to enable global content creation, translation and delivery. In this session we bring three globalization and global content leaders to discuss their real-life experiences in their approach to return on investment (ROI) for a wide variety of technologies. They will describe how to frame the ROI exercise, the challenges they faced; how they overcame those challenges; and when to build or buy technologies. In addition, they’ll discuss ways to gain internal support from different organizations as well as from management. Takeaways: Attendees will gain valuable insight and techniques in how to successfully frame the ROI exercise for global technology investments.


Session Topics: core competencies, data, global business, globalization, growth
Presenter: Juliana Pereira - Flow Commerce
Host: Hanna Kanabiajeuskaja


Session Topics: customer/user experience, data, global business, teamwork, what's next
Presenters: Mercedes Krimme - Spotify  |  Camela Logan - Facebook
Host: Terence Maikels
Internationalization is central to ensuring that users around the world understand how and why they might use digital products. These efforts are often automated and scaled to meet international companies' wide-ranging communication goals. But what happens when design teams must develop bespoke products for users from regions other than their own? In this session we will present how to improve a product's cross-cultural communication strategy through in-field, foreign language testing. By sharing learnings from tests that we ran across three markets, we'll show how focusing on written language as part of product design can yield insights on comprehension, tone/voice, cultural context and discoverability. Takeaways: Attendees will be inspired to think more proactively about how translations facilitate a user's journey through the products, they will be challenged to consider the tradeoffs of applying a customized approach to translations amidst industrial, standardized practices at scale and they will be motivated to seek collaboration opportunities with their design partners and teams.


Session Topics: evangelization, globalization, go global-be global, growth, startup, strategies, teamwork
Presenters: Michele Carlson  |  Francesca Di Marco - Pinterest  |  Neftalí Jovel - Indeed
Moderator: Antoine Rey
Your company has finally recognized it needed you to help with globalization. However, management still has no idea what it will take and they’re in for a rude awakening! How do you gather intel from the various stakeholders? Who do you need on-board to support your internal venture? How much support do you need? How do you set up shop and sell your services to internal customers? How do you help your team go to market? In this session we will ask the participants how they succeeded by moving from an operational focus to a business focus. Takeaways: Attendees will learn how unicorns are setting up for scale and going global and how to jump from a strong operational base to a selling machine.


Session Topics: evangelization, globalization, go global-be global, teamwork
Presenters: Kristin Gutierrez - KG, LLC  |  Anna Schlegel - Procore
Host: Paul Cerda
All too often globalization teams are simply focused on the translation of files, websites, graphical user interfaces and service-level agreements. However, if you’re into strategy, globalization can be very powerful. In this session we will explore the complexity of going from a localization service to influencing the CEO’s business strategy. How do you work with your chief strategy officer, transformation efforts and CEO staff in a repeatable process to help your company win globally? When you’ve centralized your globalization efforts you see all of it: you play with the country managers, all corporate departments, product management, you are in front of the whole company. What you do with this information is up to you! This is when you go from good to great. This is the power of the globalization strategy team. Takeaways: Attendees will learn what it takes to be a globalization strategy team not just a localization team, and the strategies to getting very well connected to the business; how to drive enterprise-wide alignment for all functional groups from cradle to grave to enable a true cross-functional representation across products; and how to run much more than globalization strategy to influence global revenue.


Session Topics: advanced localization, data, risk assessment, roi, startup
Presenters: Melanie Heighway - Atlassian  |  Tarja Karjalainen - OURA  |  Oleksandr Pysaryuk - OURA  |  Martin Schneekloth - RippleWorx
Moderator: Maria Kania
Localization managers on the buyer side are often put on the spot to demonstrate compelling return on investment (ROI) of company localization spend — to basically justify their existence. Industry veterans will describe the ways they've approached this from business perspectives as diverse as north, south, east and west at their different sized companies — from startups to large multinational corporations. They will discuss their journey entering the whirlpool of ongoing localization, standing their ground and justifying the existence and importance of localization. Takeaways: Attendees will hear about what data to collate and analyze to demonstrate localization ROI; whom to get buy-in from and to pitch; and approaches to use in building a compelling business case. This is critical information for the localization managers as well as the vendors who support them.


Session Topics: core competencies, globalization, go global-be global, internationalization, strategies
Presenters: Dulce Carrillo - Philips  |  Skip Masonsmith - Expedia Group  |  Cornelia Sittel -
Moderator: Manuela Noske
Internationalization (i18n) is the first step in an organization’s successful globalization strategy. It precedes and enables efficient and scalable localization and takes place during the product design and development phase. In this session three client representatives from different sectors who are key stakeholders in and drivers of their companies’ i18n strategy will discuss the issues. Together they will explore the dos and don’ts in i18n for large enterprises, share their companies’ best and not-so-best practices, explain how they evangelize for i18n, where i18n fits into their development workflow and what failures they have encountered on the road to properly internationalized products and services. Takeaways: Attendees will learn about i18n as practiced by large enterprises, they will develop an understanding of how i18n requirements and practices differ across the three sectors represented by the panelists. Through an honest and open discussion, they will learn about both successes and failures in i18n.


Presenter: Paul Cerda - The Word in Bits
Highly experienced industry experts will illuminate the basics of localization for session participants over the course of three one-hour blocks. This instruction is particularly oriented to participants who are new to localization. Participants will gain a broad overview of the localization task set, issues and tools. Subjects covered will be fundamental problems that localization addresses such as components of localization projects, localization tools and localization project management. There will also be time for questions and answers plus the opportunity to take individual questions offline with the presenters.


Presenter: Paul Cerda - The Word in Bits
Has your company assessed its ability to support international employees, customers and content? Do you have plans to evaluate the value of globalization per market, or to sustain new localized markets after launch? If not, please join us in this workshop to discuss assessment techniques and strategies to launch, sustain and scale new international markets. There is much more to global expansion than translating into other languages and getting native speakers to answer phones. We will provide a high-level overview of how to assess your company’s current readiness and give you techniques to plan and implement your global strategy. Bring your own data and the facilitator will help you to begin building your plan for globalization. Our expert will share his secrets about how he helped to grow his international footprint. In this workshop we will have discussions and strategies to assess your current readiness and to design, deploy, scale and adapt your product, service and business for global markets. We will also help to create an action plan for your company’s globalization efforts.

At the end of this session you will:

  1. Understand how the interaction between localization, internationalization, and product help to set your globalization strategy.
  2. Understand how to assess your organization's current globalization infrastructure and processes.
  3. Understand how to use the assessment to create a plan that will improve and streamline your globalization efforts.
  4. Understand the types of data that you need to decide where to expand and the data that will garner support and investment.
  5. Understand what your best options are for revenue growth internationally and have a good idea of what that growth will cost you


SPLIT SESSION | Session Topics: evangelization, globalization, internationalization, metrics, quality, technical
Presenter: Hong Zhang - VMware
Host: Gary Lefman
How do you measure product globalization quality from an internationalization (i18n) perspective? How do you provide a quick glance of i18n scores for integrated Saas services? In the past, many i18n data/reports were collected manually, so scores could not be live or current. We have implemented an automation framework to monitor the overall i18n issues. Upper managers can look at weekly average scores and know what products or services perform well. Engineering managers can dive into details if a score is declining. It is totally data driven and automated. Takeaways: Attendees will learn how i18n metrics are collected for global customers, that the scorecard can show daily or weekly average scores for globalization quality and engineer managers can dive into details and pick up high-impact issues to fix.

Attend this lively session to bid farewell to friends and industry peers, old and new. You will also have the chance to win a valuable prize from one of our exhibitors. All you need to do is drop your business cards at participating exhibit booths throughout the conference. Each exhibiting company will draw one lucky winner, which might be you! Don’t miss this entertaining session because you must be present to win.


Session Topics: advanced localization, data, globalization, growth, innovation, strategies, what's next
This session will run until 14.30.
Presenters: Dalibor Frívaldský - Memsource  |  Lucio Gutierrez - Workday  |  Robert Rogge - Zingword  |  Heather Shoemaker - Language I/O  |  Lori Silverstein - SPi Global  |  John Tinsley - SPi Global
Moderators: Alex Bernet  |  Jeffrey Kiser
Hosts: Alessandra Binazzi  |  Neftalí Jovel  |  Yuka Nakasone  |  Konstantin Savenkov
The Process Innovation Challenge (PIC) is a dynamic session to showcase process and technology innovations in our industry. Shortlisted innovators will pitch their creative ideas to the LocWorld audience. After a time-limited pitch, and with the clock still ticking, a panel of industry experts (aka the PIC Dragons) and the audience will challenge the candidates with tough questions. Dragons and attendees will then vote live for their favorite innovation and innovator to determine which innovations will go to the final round to find the PIC innovator of the year. How to Get the Most Accurate MT Translations across All Industries - Heather Shoemaker (Language I/O) Language I/O has created a multiple machine translation (MT) engine approach to user generated content translation such as customer support chats and tickets. Our SaaS solution gathers a variety of human quality measurement/distance inputs combined with complexity data to select the best MT engine for chat or ticket translation. Automation in Regulated Environments — The Final Frontier - John Tinsley (Iconic Translation Machines) Language is not an excuse when it comes to the law. In ediscovery, lawyers need to understand the data regardless of the language, but it's complicated. They're often sitting on terabytes of data in different formats and languages, and all they know is they need it in a language they understand in their searchable database, and they needed it yesterday. We have built an integrated neural machine translation solution for ediscovery that has been adapted to the vagaries of global litigation and processes vast amounts of data on-the-fly, at scale and securely. MagicUI - Lucio Gutierrez (Intuit) Intuit builds financial products that must be well localized and translated in order to gain and keep customers' trust. To achieve this, we have created a tool called MagicUI. This tool enables content editors to localize and translate text within the user interface (UI) and push it live within minutes. A New Way to Setup Source and Target Languages - Robert Rogge (Zingword) By altering the traditional data model for language pairs and making source and target languages distinct features of documents, we have achieved the most complex language setup possible in the simplest documents/languages user interface ever created in the localization industry. Let’s get the basics right and go from there. AI Dubbing - Lori Silverstein (SPi Global) We present dubbing based on AI processing of synthetic voices and the latest advancements in voice morphology applied to text-to-speech. While not intended to replace human dubbing, the solution supports additional options for users to engage with content in their own language and increases discoverability for content otherwise not available to certain target audiences. Automating Linguist Selection Using Topic Modeling - Dalibor Frívaldský (Memsource) An automated linguist recommendation system based on unsupervised topic modeling (content understanding). For any new content, the system can automatically find the most appropriate linguists to assign to the translation task. Note: Preliminaries and final round will be held in the one session.


Session Topics: content, global business, go global-be global, insights, lsp, strategies, what's next
Presenters: Patrik Attemark - Semantix  |  Mark Evenepoel - Amplexor  |  Kristen Giovanis - United Language Group  |  Joshua Gould - thebigword
Moderator: Kathleen Bostick
Join us for a lively panel discussion with CEOs of mid–cap language service providers— companies with revenues ranging from $90m-$200m. There is enormous change going on in the industry, including mergers and acquisitions, AI expansion into our businesses, neural machine translation utilization, increased demand for multimedia localization, project automation and more. Mid-cap companies have to respond to these forces coming from all sides. Our panel of CEOs will discuss how these and other forces are impacting their current business and future strategy, including what you can expect to see from them as they continue to grow and adapt their companies to meet customer requirements.


Session Topics: content, global business, go global-be global, insights, lsp, strategies, what's next
Presenters: Paul Danter - RWS Moravia  |  Adolfo Hernandez - SDL  |  Smith Yewell - Welocalize
Moderator: Véronique Özkaya
Join us for an insightful talk with the CEOs of our industry’s largest language service providers (LSPs) — those with revenues above $200 million. As the language industry continues to grow, it has become more complex to serve an ever growing number of markets across many verticals. Fast progress in automation, neural machine translation and AI also bring additional challenges and opportunities. In this session, we’ll explore how the CEOs of the largest LSPs have created success and how they prepare for the future. What new services are high on their agendas? How do these organizations maintain their competitive advantage? Where do they see the industry in the next five years?


Session Topics: keynote, startup, what's next
Presenter: Vitaly Golomb - GS Capital
In this keynote, Vitaly Golomb will share his experience of years in the trenches as a Silicon Valley entrepreneur, corporate venture capitalist, investment banker and global startup evangelist. He will discuss best practices in corporate innovation, how entrepreneurs can attract corporate partners and investors, global clusters of innovation and the highest potential technology trends venture capitalist are looking at in the near future.
SPONSORED BY: Amazon Web Services


Session Topics: unconference
Presenter: Session Participants
Moderator: Teresa Marshall
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference consists of participant-driven sessions, decidedly without the conventional format of a conference. There are no PowerPoint presentations and no sales pitches! There are only topics the group votes on. There is no agenda until the participants create one on the spot, at the beginning of the meeting.


Session Topics: unconference
Presenter: Session Participants
Moderator: Teresa Marshall
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference consists of participant-driven sessions, decidedly without the conventional format of a conference. There are no PowerPoint presentations and no sales pitches! There are only topics the group votes on. There is no agenda until the participants create one on the spot, at the beginning of the meeting.


Session Topics: unconference
Presenter: Session Participants
Moderator: Teresa Marshall
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference consists of participant-driven sessions, decidedly without the conventional format of a conference. There are no PowerPoint presentations and no sales pitches! There are only topics the group votes on. There is no agenda until the participants create one on the spot, at the beginning of the meeting.


SPLIT SESSION | Session Topics: advanced localization, inside, quality
Presenter: Tom Boerger - Google
Host: Ben Cornelius
Language quality assurance (LQA) has traditionally been performed by in-house linguists running test cases on devices. However, in recent years the scale of products and localization activity have strained our ability to perform LQA via this small, in-house operation. Challenges such as device distribution and management, technical support for distributed linguists, as well as the need to cover a growing list of languages, have forced us to look for new ways to run localized product testing at a larger scale. In this presentation we will share how we’re testing products at a scale not previously possible and with potential to hopefully cover ever-changing needs moving forward. Takeaways: Attendees will learn about a large-scale approach to in-context linguistic quality review.      


Session Topics: growth, inside, lsp, strategies
Presenter: Hélène Pielmeier - CSA Research
Growth is an imperative for language service providers (LSPs). Yet 40% of LSPs struggle to profitably grow their business. Sustainable and profitable growth is the result of a well-thought-out strategy. In this session we will present data on various approaches that LSPs choose to grow their business, such as further penetrating their existing markets, adding services or products, expanding into other geographies and mergers and acquisitions. These insights will help executives weigh their options and choose the most relevant growth strategy for their situation.


Session Topics: data, inside, language, localization, roi
Special Registration Requirement, this is an extended session and will run until 10:30.
Presenters: Arle Lommel - CSA Research  |  Hélène Pielmeier - CSA Research
Although it is obvious that localization enables additional sales, estimating the potential benefit from adding various languages is a challenging task. Each new language opens up your products or services to new customers, but some of them are already served by English or another targeted locale. In addition, factors of geographical location, relative spending power and internet access complicate the equation. In this colloquium we will discuss how to use CSA Research’s data on over 500 locales — combinations of language and country — to create realistic projections of the return on investment (ROI) of localization tied to your organization’s particular circumstances. Attendees will learn how to construct models for their markets and regions that will help them direct their language investment optimally. This session is limited to buyers of language services from enterprises, government or nonprofit organizations. RSVP is required. Seating is limited and advanced registration is required. Please contact us to reserve your seat.


Session Topics: content, globalization
Presenter: Val Swisher - Content Rules, Inc.
Host: Scott Abel
Digital transformation is the latest buzzword to describe how companies are reenvisioning content. It holds all the promises of content personalization, omnichannel delivery and single-source publishing. Companies are spending millions of dollars crafting strategies around digital transformation. They are purchasing sexy, expensive tools to take advantage of the new opportunities that technology provides for content. However, repeatedly, companies leave out the most important part — you cannot engage in digital transformation unless you transform your content. Transformation only happens when you adjust, change and dramatically improve your content. You cannot succeed with digital transformation by repackaging the same old content in a pretty new technology wrapper. In this session we will explore what it means to transform content. We will share concrete steps you can take to begin preparing content for digital transformation. Takeaways: Attendees will learn the difference between content conversion, migration and transformation; hear about the pitfalls of content conversion and migration without content transformation; and learn how to begin transforming content.


Session Topics: advanced localization, content, user experience
Presenter: Mark Walsh -
Host: Scott Abel
From Ratatouille to Coco, filmmakers like Disney are finding global success by researching, involving and respecting local cultures. As bots and assistants begin to require people skills and visuals, content distribution requires a similar approach to avoid insult or failure. In this session you’ll learn essential tricks to define a culturally appropriate persona for your bot, voice or visual assistant. You’ll gain insights into writing for a localized conversation and learn how to design a voice and visual that makes consumers understand, respect and even love your brand. Takeaways: Attendees will learn to think of the bot as a brand ambassador, that feeling is the currency of any conversation and that actions speak louder than words.


Presenter: Raymond Peng - VMware
Host: Gary Lefman
In general, the internationalization (i18n) process starts from backend API libraries or resource bundles and ends on the user interface (UI) page — web UI is only responsible for the i18n stuffs’ representation. In traditional processes, both localization and i18n formatting are decoupled from contextual UI environment after multilayer compilation. Translators or linguists can’t get context information for the source strings which leads to problems such as increased complexity and difficulty ensuring the translation quality and finding UI strings in resource files. In most cases, it is impossible for translators or linguists to access products’ portals for localization, screenshots can be referred to but are still difficult to reflect real UI pages in the product environment in real time. The contextual translation online editor presented with algorithms intends to provide a new solution to solve these legacy problems. Takeaways: Attendees will hear a solution about how to provide context information to translator and reviewer.


Session Topics: advanced localization, evangelization, globalization, internationalization, metrics, technical
Presenters: Igor Afanasyev - Evernote  |  Patrícia Paladini Adell - Paladini Global  |  Irina Rybnikova - Positive Technologies
Host: Tex Texin
Agile software development is challenging to support with localization when the source code is not ready for the world. Globalization and localization directors aspiring to run an effective operation need to ensure that the updates their developers push out follow localization requirements — but what does internationalization (i18n) readiness mean? What are the requirements that enable continuous localization? In this panel discussion three experts will elaborate on these requirements and present a "shift-left" approach to designing i18n-compliant software. Takeaways: Attendees will learn the requirements for i18n readiness, developer best practices for i18n readiness and practical advice on how to explain the importance of I18n compliance to nonindustry members.


Session Topics: advanced localization, innovation, technical, technologies
Presenter: Gilbert Segura - Compass Languages
Host: Gary Lefman
Text-to-speech (TTS) has been around for ages — but just like machine translation, this technology is different and better in the 21st century. In this session we will cover the methods and advantages of TTS and how other tools such as speech recognition and neural machine translation can all work together. Takeaways: Attendees will hear about the current TTS landscape (Google, Polly, Azure), see examples of TTS capabilities — and its limitations and learn where TTS is useful and where it is not recommended.


Session Topics: advanced localization, data, taus, technologies
Presenter: Oksana Tkach - Metamova
Host: Anne-Maj van der Meer
We are used to thinking about the translation industry as a primarily customer-facing, management business. But if we look at the translation business as the data-rich industry that it is, there are a couple of very interesting, fresh concepts and ideas that arise. Step inside this session to find out how you can leverage your translation memories and glossaries to tune neural machine translation on a project, client or field level; why we are siloing language data and why data sharing is beneficial for all industry players; and how to apply data science to the translation business for maximum benefit. Takeaways: Attendees will learn how data science, data management and data aggregation pertain to the translation business, what a data-driven workflow design is and why it could help you benefit from the latest achievements in neural machine translation.


Session Topics: metrics, quality, risk assessment, roi, taus, technologies
Presenters: Silvio Picinini - eBay  |  Konstantin Savenkov - Intento  |  Kirill Soloviev - ContentQuo  |  Andrea Tabacchi - Phrase
Host: Anne-Maj van der Meer
With neural machine translation evolving at a maddening tempo, it’s difficult even for larger companies to keep track of it. What methodologies and processes should we use in 2020 to assess and predict the quality of machine translation (MT) engines at scale across languages, content types and verticals? How do we combine automatic metrics, human evaluation, quality estimation methods and end-user input to give us the right granularity and reliability of data on our MT quality? How do we ensure all these processes are efficient and lead to solid, data-informed decisions? Join our panel discussion to find out. Takeaways: Attendees will learn the current state-of-the-art of various MT quality evaluation methods; understand the strengths, weaknesses, costs and benefits of each method; and figure out how to make better decisions when selecting MT engines for production deployment.


Session Topics: core competencies, growth, innovation, lsp, taus, technologies
Presenter: Gaëtan Chrétiennot - Six Continents
Host: Anne-Maj van der Meer
Does NMT mean “Not My Type” or “Need More Time” to you? Neural machine translation (NMT) is everywhere — except maybe in action: machine translation (MT) adoption remains low. Do you have the feeling that your company isn’t big enough for MT? Are you constantly fancying implementing MT, yet have no idea where to start nor what to do? In this session we will present a case study about an 18-month research program within a company that led to an easy NMT strategy and a successful implementation — which is shared to help other small LSPs be successful with NMT. It’s not as hard as it seems. Takeaways: Attendees will learn the first steps to being successful with NMT from day one and how to motivate their teams and linguists.


Presenters: Richard Sikes - memoQ  |  Val Swisher - Content Rules, Inc.
In this workshop participants work through a collection of samples typical of localization projects and create a project that is ready for handoff to a service provider. After discussion of theory and explaining criteria, participants will be asked to validate the localization-readiness of the content. In this workshop, we will focus on:
  • Categorization of source content into content types
  • Evaluating writing quality of source content
  • Terminology harvesting, categorization, validation and preparation
  • Evaluating content from the viewpoint of cultural sensitivity
  • Preparing a Localization Bill of Materials
  • Choosing the proper workflow by content type
Newcomers to the localization profession will gain knowledge and skills needed to prepare and organize projects efficiently for optimum results.  


Presenter: Josef Kubovsky - Nimdzi Insights
Host: Anne-Marie Colliander Lind
Bring your sales and marketing challenges to this panel of experts and listen to their suggestions and potential solutions, LIVE! It will be an open consulting platform with experts discussing topics around sales, sales management, sales training, marketing, social media and public relations. Prior to the workshop we reach out to all registered participants to collect their input on the most burning challenges they are currently facing in their companies. We will offer an open floor environment where anyone can ask questions, share experiences and discuss best practices in sales and marketing. Ask something, learn something, share something and take a lot home to act upon. Over 100 companies have participated in these round tables and several have come back for more, as each session is unique. Ideal for language service provider owners, sales and marketing managers, and individual contributors.


Presenters: Christiane Bark  |  Melanie Heighway - Atlassian  |  Maria Kania -  |  Tarja Karjalainen - OURA  |  Brian McConnell - Notion  |  Yuka Nakasone - Global Bridge  |  Oleksandr Pysaryuk - Global Bridge  |  Antoine Rey - Argos Multilingual  |  Florian Sachse - memoQ  |  Martin Schneekloth - RippleWorx  |  Cornelia Sittel -
Moderator: Daniel Goldschmidt
In this workshop, we are bringing together highly experienced localization leaders from organizations of all sizes. They will share their expertise in enabling their organization’s business to be truly global. We will focus on use cases from real life. The following subjects, with others, will be covered: Going Global: What it means for an organization to become global and play global. Localization as Part of the Production Chain: What organizations, people, activities, information and resources are involved in moving a product or service from supplier to customer in various markets? International Product Management: How does international product management enable global growth when businesses and products are subject to local regulations, compliance, economics and cultural expectations? Leadership/Cultural Intelligence for a Global Company: The transformation of localization operations to become a strategic partner.
SPONSORED BY: Venga Global