LocWorld48 Silicon Valley Main Conference Program

Sessions are peer reviewed to be relevant for you.

All times listed are PDT (Pacific Daylight Time)

Monday, October 31, 2022

6:00pm – 9:00pm
Newbie WelcomeLet’s get this conference started on the right foot! The Newbie Welcome is open to all LocWorld48 attendees. Hosted by Aki Ito, this event is specifically designated for all conference newcomers, but everyone is invited and encouraged to visit this event to meet our new attendees, answer their questions, and get to know them. This ...Host:
Aki Ito

Tuesday, November 1, 2022

8:30am – 5:30pm
Global Toolbox SessionsAdditional full- and half-day workshops and round tables to further build your skill and knowledge in the ever-changing localization industry. These sessions can be purchased separately from the two-day main ...
6:30pm – 8:30pm
Opening ReceptionLet’s get this conference started on the right foot! Sponsored by Lokalise, the Opening Reception will be held at the DoubleTree by Hilton San Jose and is open to all LocWorld48 Silicon Valley ...Sponsored By:

Wednesday, November 2, 2022

8:30am – 5:30pm
Solutions Square OpenDiscover the latest tools and innovations in our exhibition hall during LocWorld48 Silicon ...
9:00am – 9:45am
AL1
Ask for Localization Quality from Your Development Team
Do you find a certain amount of localization issues are caused by a localization-unfriendly English source? Do you want to avoid localization issues before they occur? Prevention is better than a ...Presenter:
Erji Wang
Host:
Donna Parrish - LocWorld
GB1
Include Customer Voice in your Globalization Strategy
Every company produces a product intended to be used by a specific audience. Product functionality is created based on what that company thinks that audience needs. Few companies have ways to compare ...Presenter:
Lyena Solomon
Host:
Maria Gabriela Morales - Rosario Traducciones y Servicios S.A.
TS1
The Future of Media Localization in Africa: Boom or Splat?
There is a rising demand for media localization solutions in Africa. This has been on the rise on the back of many supporting factors: economic growth, digital transformation, and the evolution of ...Presenters:
Louise Callcott-Stevens

Ricky Kalu
Host:
Ulrich Henes - LocWorld
9:45am – 10:30am

Break

10:30am – 11:00am
WelcomeJoin LocWorld principals, Ulrich Henes and Donna Parrish, to learn about what to expect from LocWorld48 Silicon ...Presenters:
Ulrich Henes

Donna Parrish
11:00am – 12:00pm
K1
Designing Engaging Experiences for #TikTokBrains
Before COVID (BC), mobile was already disrupting how people connect with companies and their services and content. During disruption, digital adoption not only accelerated, the effects on digital in how people behave, communicate, and make decisions also accelerated. Digital anthropologist, futurist, and the award-winning author of LifeSCALE: How to Live a More Creative, Productive, and ...Presenter:
Brian Solis
12:00pm – 1:30pm
LunchNimdzi welcomes you to grab lunch in the Cascade/Siskiyou/Donner Pass room and join the lively conversations during the lunch hour. ...Sponsored By:
1:30pm – 2:30pm
PIC2
Process Innovation Challenge
LocWorld’s Process Innovation Challenge (PIC) returns to the stage and the bright lights in Silicon Valley, California, on November 2, 2022. The PIC has grown and evolved as an incubator for ...Presenters:
Sara Basile

Christopher Dell

Olivier Libouban

Konstantin Savenkov

Jack Welde

Magdalena Wójcik
Moderators:
Alex Bernet - LocWorld
Dave Ruane - XTM International
Hosts:
Alessandra Binazzi - Alessandra Binazzi Consulting
Ben Cornelius - Cornelius Communications
Salvo Giammarresi - Airbnb
2:30pm – 3:00pm

Break

3:00pm – 3:45pm
AL3
Unlimited Product Localization by OKR!
How do you manage localization when your company has over 50 products, different development practices, and many stakeholders, all with different objectives and key results (OKRs)? In this session, ...Presenters:
Yoko Drain

Melanie Heighway

Teresa Marshall

Julian Muller
Moderator:
Antoine Rey - Argos Multilingual
GB3
Is Your Multilingual Content Performing? If Not, Here’s Why
Localizing content that’s designed to engage and convert tends to produce content that falls short of its goals. Local consumers know when content has not been created for them. This affects their ...Presenters:
Hinde Lamrani

Sarah Sanders
Host:
Donna Parrish - LocWorld
TS3
Up Close and Personal — Rising Stars
These panelists are the next generation of industry leaders, change makers, and innovators. They will give attendees insight into their career paths, their personal challenges, and where they see ...Presenters:
Jeff Beatty

Yanming Li

Mariëtte Pepping
Moderator:
Kathleen Bostick
3:45pm – 4:15pm

Break

4:15pm – 5:00pm
AL4
A Transparent Black Box: Localization Management in the 21st Century
During this panel discussion, we will highlight how a large language services buyer benefited from its collaboration with vendors to make an impactful transformation project come true in a short ...Presenters:
Doug Mueller

David Sowerby
Moderator:
Inge Boonen - Nimdzi Insights
GB4
Using Deep Culturalization for Global Success
Culturalization could have many meanings depending on the need of the business. It could be a consideration of when we do localization — what is culturally appropriate vs what could be offensive? ...Presenters:
Taki Kurisawa

Rain Lau

Jun Shim

Akira Takabayashi
Moderator:
Iti Sahai
TS4
Perspectives on the Language M&A Process
Join this panel discussion to learn more about the language mergers and acquisitions (M&A) process. Panelists will bring their unique perspective and experience to the discussion. Panel members ...Presenters:
Simon Baertl

Colin Coleman

Jordan Evans

Darlene Geyer
Moderator:
Michael Klinger - Language Transactions
5:00pm – 5:15pm

Break

5:15pm – 5:55pm
SS4D
Not If, but When: Taking the Leap into MT
The machine translation (MT) tipping point has clearly been reached, initiating a change to the dominant localization industry paradigm. So what’s holding many enterprises back from embracing ...Presenters:
Jeff Beatty

Rolf Hecken

Konstantin Savenkov
Sponsored By:

6:30pm – 9:30pm
Dinner at DoubleTree by Hilton, San JoseThis is the best time to network. Sponsored by Translated, the conference dinner is always a highlight for great conversations in a relaxed ...Sponsored By:
9:30pm – 12:00am
After-dinner DrinksLet’s not let the networking end! Join the after-dinner party for more discussions and some libations at The Epic Bar at the M8trix Casino, 1887 Matrix Blvd, San Jose, CA ...Sponsored By:

Thursday, November 3, 2022

8:30am – 4:45pm
Solutions Square OpenDiscover the latest tools and innovations in our exhibition hall during LocWorld48 Silicon ...
9:00am – 9:45am
GB5
Managing the Hybrid Localization Team
Teams that manage global content delivery face unique challenges every day, whether on the client or vendor side. These teams by nature are already diverse and dispersed across functions, ...Presenters:
Mimi Hills

Tuyen Ho

Daniel Sullivan
IN5
Building Scalable, Global Operations for Creative Content
When it comes to creative marketing content, hyper-customized local content is the ideal – but can this strategy be scalable in a fast-paced and resource-constrained industry? In this session, ...Presenters:
CatherineRose Mountain

David Orban
Moderator:
Mimi Moore
TA5
A Streamlined Data Workflow for AI Automation
Machine translation (MT) becomes a critical part of the localization process. With all kinds of different data, how do you get the insight of the data, and monitor and optimize the MT quality ...Presenter:
Zhenhui Chao
Host:
Tomas Franc - Lokalise
UN5
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenters:
Teresa Marshall

Scott Schwalbach
9:45am – 10:15am

Break

10:15am – 11:00am
K2
Change Leadership
Change leadership is one of the most challenging aspects of any localizer’s work, whether change has to be driven internally within the same team, across teams in the same company, or externally across buyer-supplier lines. Resistance to change is real but despite common misconceptions, it is not always driven by people’s inability to change or ...Presenters:
Hameed Afssari

Siobhan Hanna

Paula Hunter
Moderator:
Eva Klaudinyova - Middlebury Institute of International Studies
11:00am – 11:15am

Break

11:15am – 12:00pm
GB6
Building for International: How Localization Enables Growth and Better User Experience
The key to building successful global products boils down to delivering value for users. Diverse cultural backgrounds and perspectives play a critical part in how users worldwide interact with ...Presenter:
Emily Du
Host:
Lara Daly - Akorbi
IN6
Language Unlimited: Localization for Content Accessibility
Localization is all about understanding and being understood across language barriers. As user experience designers and content writers take into account inclusivity and accessibility in content ...Presenters:
Ivy Diaz

Vera Richards
Moderator:
Gaia Celeste - Translated
TA6
Deaccelerate to Speed Up: Using Right-sized Automation and Enterprise Agile for Unlimited Success with L10n Programs
Automation is on the rise, and its benefits are wide ranging – from helping businesses accelerate their reach to global customers, to ensuring costs are kept down while doing more. However, how ...Presenters:
Alessandra Binazzi

Yuka Kurihara
Moderator:
Dave Ruane - XTM International
UN6
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenters:
Teresa Marshall

Scott Schwalbach
12:00pm – 1:30pm
LunchTranslation Back Office  welcomes you to grab lunch in the Sprigs Restaurant and join the lively conversations during the lunch hour. Due to room limitations at the hotel, lunch will be served in two shifts. The first lunch will be served from 12:00-12:45, the second lunch from 12:45-1:30. Attendees can also choose to participate in ...Sponsored By:
12:10pm – 1:20pm

LocWorld Book Club: An Open Discussion of A Globalization Strategy Playbook
During the lunch break, attendees will have two opportunities to participate in the LocWorld Book Club. We are offering the Book Club from 12:10-12:40 or 12:50-1:20, so attendees can eat first, then ...Presenters:
Melissa Biggs

Karen Combe
1:30pm – 2:10pm
SS7A
A New Era: Exploring the Value of Localization
Hear from enterprise industry experts about how they use localization technology as a growth enabler, elevating the role that localization plays in business strategy to demonstrate strategic ...Presenters:
Hameed Afssari

Matthew Biant

Georg Ell

Teresa Marshall

Loy Searle
Sponsored By:

SS7B
Cross-functional Localization: Getting Buy-in in Any Department
Join us in exploring how you can inspire cross-functional team members to buy into localization. You’ll learn about two areas of opportunity for getting buy-in: creating cross-functional goals and ...Presenters:
Lennart Gijsen

Eric Silberstein
Sponsored By:

SS7C
MT Alone Is Not Enough – Enterprise-scale Language AI at Work
Over the past few years, the quality of neural machine translation has reached unprecedented levels, allowing companies of all sizes to publish thousands of times more content than ever, across more ...Presenter:
Olga Beregovaya
Sponsored By:

2:10pm – 2:30pm

Break

2:30pm – 3:15pm
GB8
How Globalization ROI Intersects with Customer Experience in a Fast-changing World
In this round table discussion, panelists from an array of industries will share their experience and perspective on the past, current, and future role of globalization return on investment (ROI), ...Presenters:
Edith Bendermacher

Belinda Hilbert

Katell Jentreau

Ana Trejo
IN8
Community, Crowd-sourced, Volunteer-driven Localization: Challenges and Best Practices
Learn from some amazing folks who run nonprofit localization programs supported by volunteers, often the community who uses their tools!  We will discuss pain points, tips, and successes of this ...Presenters:
Peiying Mo

Carolina Salazar

Jeannette Stewart
Moderator:
Anna Berns - Khan Academy
TA8
Integrating Machine Translation Directly with Development
Localization teams have been asked to just plug in a commercial translation engine many times. What seems an obvious speedy and cost-effective solution looks like a disaster for many localization ...Presenters:
Olivier Libouban

Luz Pineda
Host:
Georg Kirchner - Dell Technologies
UN8
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenters:
Teresa Marshall

Scott Schwalbach
3:15pm – 3:45pm

Break

3:45pm – 4:30pm
GB9
When Does Having Two Translation Management Systems for the Same Content Make Sense?
Have you ever considered having two or more different translation management systems (TMSs) plugged into a single localization workflow? During this session, representatives from Pleo and Lokalise ...Presenters:
Diana Georgieva

Alesia Nikalaichyk
Host:
Anne-Marie Colliander Lind - Inkrea.se Consulting AB
IN9
MicroTalks
In this session, we will offer several quick and dynamic presentations covering topics and ideas too interesting to ignore: Connecting to 50+ Internal Localization Stakeholders – Jorrit van der ...Presenters:
William Schwartz

Karen Tkaczyk

Jorrit van der Moolen
TA9
Building a Successful CI/CD Software Localization Ecosystem — Agile, No-waste, and Quality Focused
Continuous integration/continuous delivery (CI/CD) software development methodology means frequent updates to source files. Localization centers in software companies need to scale up and optimize ...Presenter:
Krzysztof Jozefowicz
Host:
Gary Lefman - Cisco
UN9
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenters:
Teresa Marshall

Scott Schwalbach
4:30pm – 4:45pm

Break

4:45pm – 5:30pm
Prize Drawing and ClosingJoin us for the exciting prize drawing from our exhibitors and some final words as we bid farewell to LocWorld48 Silicon ...
2022-11-06T13:51:08-08:00

Share This Story, Choose Your Platform!