OCTOBER 10-12, 2023

LocWorld50 Silicon Valley

Learning from the Past: Planning for the Future

Global Toolbox
The Global Toolbox sessions consist of half- and full-day in-depth workshops taking place on Tuesday, October 10.  These are additional offerings for the LocWorld conference. You can find more information for these and register HERE.

LocWorld50 Silicon Valley Main Conference Program

Official LocWorld50 Event Hours

Tuesday, October 10:  6:30pm-8:30pm
Wednesday, October 11:  8:30am- 11:59pm
Thursday, October 12:  8:30am-5:30pm

Sessions are peer-reviewed to be relevant for you.

All times listed are PDT (Pacific Daylight Time)

Tuesday, October 10, 2023

6:30pm – 8:30pm
Opening Reception

Let’s get this conference started on the right foot! The Opening Reception is open to all LocWorld50 Silicon Valley ...Sponsored By:

Wednesday, October 11, 2023

8:30am – 5:15pm
Solutions Square Open

Discover the latest tools and innovations in our exhibition hall during LocWorld50 Silicon ...

9:00am – 9:30am
AL1
115 Supported Locales: Localizing and Testing at Large Scale
Some industries, such as clinical trials, actually require a huge amount of locale support as a necessity rather than a business decision. How do you go about managing your localization process at ...Presenter:
Matthew Carulli
Host:
Karen Combe - Localization Institute
CC1
Jira for Localization Operations
Have you heard of Jira, but have no idea what it is? This talk will give you an overview of Jira for agile software development, and where localization fits in. You’ll learn about different use ...Presenter:
Allie Browne
Host:
Kristy Sakai - Supertext
T1
How Can You Fix What You Can’t See?
How do you get a mature 15+-year-old startup to say “yes” to internationalizing their products? Come find out how we partnered to do it. We went from no internationalization (i18n) standard to ...Presenters:
Lucio Gutierrez
Olivier Libouban
Host:
Gary Lefman
TS1
Cracking the Code of Digital Communication: Making the Invisible Visible
According to the Journal of Personality and Social Psychology, the tone of our emails is misinterpreted 50% of the time by the recipient. With 70% of all communication happening virtually, losing ...Presenter:
Gaëtan Chrétiennot
Host:
Anne-Marie Colliander Lind - LocWorld
9:30am – 9:45am

Break

9:45am – 10:15am
AL2
Language as Product: How Technology Is Reshaping the Way We Do Localization
The localization industry is entering a new era! With all the new technological developments, new opportunities are unlocked, and localization is pivoting from stakeholder to driver of innovation and ...Presenters:
Lyena Solomon

Pascale Tremblay
Host:
Jeff Beatty - The Walt Disney Company
CC2
Ignite Localization Friendliness Awareness in a Developer’s Mind
English source is the base of localization, and source quality significantly impacts localization quality. Is there an efficient way to make English source localization-friendly at creation? To meet ...Presenters:
Allen Che

Hongmei Shi
Host:
Hajnalka Sarvari - Meta
T2
Unpacking the Complexity of Localization Technology Infrastructure: How to Enable Thousands of Engineers to Ship Localized Products Daily
Imagine continuous localization at an exorbitant scale: thousands of engineers create features and ship localized products daily. Behind the scenes, they move, rename, change, and delete folders, ...Presenters:
Manoli Pena-Lopez

Yan Yu
Host:
Gary Lefman
TS2
Breaking into Localization: Empowering the New Generation of Localizers for Success
How can you, either as an individual or as a manager representing a company, help launch the next generation of localizers? What are the barriers to entry for localization graduates? What are the ...Presenters:
Koni Chen
Jessy Nguyen

Francesca Tantussi
Moderator:
Jocelyn Kwong - Magnit
10:15am – 10:45am

Break

10:45am – 11:00am
Welcome

LocWorld principals, Ulrich Henes and Donna Parrish, and marketing director, Anne-Marie Colliander Lind, will welcome attendees and give a brief overview of what to expect from LocWorld50 Silicon ...

11:00am – 12:00pm
K1
Demystifying Generative AI: The Signal in the Noise
In an era where generative AI headlines have become synonymous with breakthroughs and fears alike, there is a critical need to discern fact from fiction. Beyond the glitz and glamour of deepfakes, AI ...Presenter:
Jason Mars - Clarity Lab, University of Michigan
12:00pm – 1:30pm
Lunch

We invite you to grab lunch and join the lively conversations during the lunch ...Sponsored By:

1:30pm – 2:30pm
PIC1
Process Innovation Challenge
The PIC has grown and evolved as an incubator for innovation in the localization industry, reaching large live and virtual audiences. Our Process Dragons will pose questions to the innovators in ...Presenters:
Gabriel Fairman

Catarina Farinha

Sheriff Issaka

Emily Randall

Mathijs Sonnemans

Ágnes Varga
Moderators:
Alex Bernet - LocWorld
Dave Ruane - Lion People Global
Hosts:
Alessandra Binazzi - Global Sights Consulting
Ben Cornelius - Cornelius Communications
Erik Vogt - Vogt Strategy
2:30pm – 3:00pm

Break

3:00pm – 3:45pm
AL3
Latest in Localization Technology and Machine Learning in the Enterprise Localization Workflow: A Pinterest Case Study
While the localization industry is focusing on large language models (LLMs) as the latest breakthrough in AI, we must remember there are multiple other innovation avenues in translation management ...Presenters:
Olga Beregovaya

Francesca Di Marco
Host:
Sheriff Issaka - African Languages Lab
CC3
Lean Localization Panel
Are you driving a small localization team, with a mountain of incoming work and limited resources? Take heart, you may be part of a largely silent group of localizers. The lean localization operation ...Presenters:
Patrick McLoughlin

Patrícia Paladini Adell

Rachel Varnergardner
Moderator:
Melissa Biggs - Locale Solutions
T3
Bye Bye XLIFF: Embracing Content Servers for Modern Localization Workflows
XLIFF (XML Localization Interchange File Format) has been the industry standard for localization file formats for decades, but it’s time to move on. In this talk, we’ll explore the ...Presenters:
Christopher Dell

Paul Mangell
Host:
Gary Lefman
TS3
Up Close and Personal: Women CEOs in the Language Industry
This panel of women CEOs will give us insight into their career paths, their personal challenges, what’s changed along the way, and where they see the role of women leaders in the language ...Presenters:
Ludmila Golovine

Silke Zschweigert

Véronique Özkya
Moderator:
Kathleen Bostick - Summa Linguae
3:45pm – 4:15pm

Break

4:15pm – 5:00pm
AL4
Are We Still Valuable? Human Influence in the Post-AI World
In this discussion, panelists will discuss the immediate and possible future impact of AI on the localization career from the perspective of linguistic, operational, and buyer viewpoints. They will ...Presenters:
Nicole Kittle Broe - Roku
Linh Nguyen

Ana Trejo
Moderator:
Belinda Hilbert - United Language Group
CC4
The Journey of a 1000 Miles: Defining the Localization Journey in a Large Global Brand That Is Just Beginning Its Global Outreach
How to build a center of excellence within a large global brand that became global in spite of not having a true localization department. Where to begin, lessons learned thus far, process and ...Presenters:
Suzanne Frank

Donna Kay
Host:
Donna Parrish - LocWorld
IN4
MicroTalks
In this session, we will offer several quick and dynamic presentations covering topics and ideas too interesting to ignore! Drink Your Own Champagne — We Spent One Year in Our Customers’ ...Presenters:
Adam Bittlingmayer

Bruno Herrmann - Executive Advisor and Strategic Consultant
Marina Ilari

Francesca Sorrentino
Host:
Christiane Bark
TS4
LocHealth: How to Stay Sane and Localize On
Most stories we hear in the localization industry are positive: success, growth, innovation, and camaraderie. However, if we look deeper, real-life stories are more complex. A constant need to ...Presenters:
Laura DeCook

Jose Palomares

Antoine Rey
Moderator:
Mimi Hills - Hillstra Associates
5:15pm – 5:45pm
SS4E
Beyond MT: Automating Language Skills with GenAI
This session will explore how the new technology landscape automates a broader range of language skills and tasks beyond translation. Zach Duncan will present the initial results showcasing how ...Presenters:
Zach Duncan

Konstantin Savenkov
Sponsored By:

6:30pm – 9:30pm
Dinner

Sponsored by Translated, the conference dinner is always a highlight for great conversations in a relaxed atmosphere. We will start the evening with a casual reception followed by a  wonderful dinner where attendees look forward to invaluable networking.

Bus transportation from and to the hotel will be provided. Buses will begin departing the hotel for the dinner at 6:00 pm. Please go to the LocWorld registration desk to find the buses. The last bus will leave the hotel at about 6:20 pm. Buses will return from the dinner to ...Sponsored By:

9:30pm – 11:30pm
Celebration and Dance Party

Stay at the Villa Ragusa after dinner to enjoy the celebration and dance party! Buses will leave the venue for the hotel at 10:30, 11:00, and 11:30 ...

Thursday, October 12, 2023

9:00am – 4:45pm
Solutions Square Open

Discover the latest tools and innovations in our exhibition hall during LocWorld50 Silicon ...

9:30am – 10:00am
AI5
AI-Driven Production: Delivering Enhanced Quality at Scale
In this presentation, we will demonstrate the practical implementation of AI technologies, specifically AI models, into localization production workflows. We will walk through the process of ...Presenters:
Zhenhui Chao
Wei Zhang
Host:
Melissa Biggs - Locale Solutions
AL5
Experiential Language Quality Assessment — A User-Centric Approach to Localization Quality
Traditional localization quality metrics focus on providing a good user experience for end-users abroad but often fail to consider nuanced, specific end-user preferences. In this session, ...Presenters:
Hameed Afssari

Tucker Johnson
Host:
Yanming Li - Amazon
GB5
Localizing Human Transformation: Coaching Content and Concepts for a Global Audience
Active focus on human improvement, both personal and professional, has been found to increase productivity at work, reduce burnout, and create a stronger sense of purpose. But how cultures around the ...Presenter:
Jamie Cox
Host:
Oleksandr Pysaryuk - GitLab
ML5
Globally Viral: Localizing Multimedia for the Most Influential Influencers
Localizing for influencers presents a unique challenge, as the content creator is a brand unto themselves, fiercely particular about tone and style in script translation, and increasingly, the ...Presenters:
Isha Sharma

Darrin Wittwer
Host:
Ricky Kalu - Kalu Media
UN5
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenter:
Scott Schwalbach
10:00am – 10:15am

Break

10:15am – 11:15am
K2
Threats, Innovations, and Myths: Embracing Change in the Language Industry
ChatGPT will replace us all … just like machine translation, translation management systems, and CAT tools before that. Right? In the language industry, the introduction of new technologies ...Presenters:
Renato Beninatto

Natalia Horbachevska

Erik Vogt - Vogt Strategy
Moderator:
Jochen Hummel - ESTeam AB
11:15am – 11:45am

Break

11:45am – 12:30pm
AI6
Artificial Intelligence or Artificial Nonsense? Cutting Through the GenAI Fog
Looking back a year after generative AI (GenAI) exploded into public awareness with the launch of ChatGPT, where has the technology lived up to its initial hype and where does it fall short? Is it ...Presenters:
Caleb Belohlavek

Darin Goble

Kirti Vashee
Moderator:
Arle Lommel - CSA Research
AL6
The Death and Re-birth of the Translation Memory and Glossary
The focus of this session is on how machine learning techniques such as few-shot learning and zero-shot learning and large language models can effectively retire altogether the concept of translation ...Presenters:
Gabriel Fairman

Silvio Picinini

Adam Wooten
Moderator:
Rodrigo Demetrio - Bureau Works
GB6
Failures as Positive Life Lessons
To paraphrase Nelson Mandela, there are no losses, there are either wins or lessons to learn. Mistakes are how humans learn and grow. Setbacks can either be viewed as failures or as positive life ...Presenters:
Yanming Li

Minette Norman

Darrin Wittwer
Moderator:
Eva Klaudinyova - Middlebury Institute of International Studies at Monterey (MIIS)
ML6
How to Combine the Power of AI Tools and Linguists to Supercharge Your Video Localization
Most leading enterprise organizations are generating large volumes of video content that require accurate transcription, translation, and sharing with global audiences, but are unsure of how AI can ...Presenters:
Edith Bendermacher

Tom Bridges
Host:
Donna Parrish - LocWorld
UN6
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenter:
Scott Schwalbach
12:30pm – 1:30pm
Lunch

We invite you to grab lunch and join the lively conversations during the lunch ...Sponsored By:

1:30pm – 2:00pm
SS7A
A Conversation with Leading Minds: Unlocking AI, Workflow, and Scale for Your Business
Join us for a fireside chat with leading AI and automation experts on the transformative future of localization. Discover how they see AI revolutionizing the way businesses adapt their products, ...Presenters:
Georg Ell

Alon Lavie

Andrea Tabacchi
Sponsored By:

SS7B
Resolving the Global Talent Shortage: An Exclusive Interview with Kristin Gutierrez, Charles Campbell and Jorgelina Venturi
Join Kristin Gutierrez, best-selling author of Be a Better Sales Leader, as she interviews Jorgelina Venturi, the Talent Lady, and Charles Campbell, founder of tbotalent, to discuss the critical ...Presenters:
Charles Campbell - tbo.
Kristin Gutierrez - KG, LLC
Jorgelina Venturi
Sponsored By:

SS7C
Creating an AI Strategy to Augment Your Localization Career
In the age of rapid technological development, it’s more important than ever for localization leaders to embrace the best applications of AI and large language models (LLMs). Complex language ...Presenter:
Spence Green
Sponsored By:

SS7D
Delivering Human-level Quality at Half the Price with Generative AI — How Do We Get from Frenzy to Trust?
Today in the localization industry, LLMs are just starting to serve as content generation, translation, and quality estimation engines, but how can we make them work for us tomorrow? In this session, ...Presenter:
Bryan Murphy
Sponsored By:

2:00pm – 2:30pm

Break

2:30pm – 3:15pm
AI8
An Overview of AI in Africa: Navigating Localization, Innovations, and Opportunities
As we stand on the cusp of the fifth industrial revolution, Africa is poised to catch up and take its place on the global stage. Join us in this enlightening session as we delve into the current ...Presenters:
Sheriff Issaka

Tumi Samuel-Ipaye
Host:
Ulrich Henes - LocWorld
AL8
A Transformational Journey to Launching Facebook into Long-tail Languages
Over the past two years, Meta translated Facebook into 35 languages while largely engaging directly with regional suppliers as part of our sourcing strategy. Sourcing for and working with providers ...Presenters:
Marleen Julien

Cecilia Piaggio
Host:
Donna Parrish - LocWorld
GB8
Ushering in the New Era of Localization Leadership
This session offers a panel discussion between veteran industry pioneers and aspiring rising stars from the top brands in the world. The conversation will examine how localization leadership roles ...Presenters:
Jeff Beatty

Wayne Bourland

Giselle Tran
Moderator:
Eric Jones - RWS
ML8
From Dubbing to Machine Dubbing: Challenges and Opportunities
After transitioning from translation to machine translation, our industry is in the middle of another similar journey that is driven by an incredible growth of content and new generative AI voice ...Presenters:
Andrea Ballista

Mike Kim

Greg Taieb
Moderator:
Ricky Kalu - Kalu Media
UN8
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenter:
Scott Schwalbach
3:15pm – 3:45pm

Break

3:45pm – 4:30pm
AI9
Automating Multilingual Customer Support Through Machine Translation
Our team supports 20 million+ Amazon sellers and vendors who are an integral part of the Amazon market ecosystem. Currently, these market contents are translated and published into 146 locale-store ...Presenters:
Sung Cho

Penny Mao
Host:
Darrin Wittwer - BLEND
AL9
Championing Cross-Partner Collaboration: Co-Opetition for the Greater Good
Companies commonly use a multi-vendor strategy to address their globalization agenda. Typically, each vendor focuses solely on assigned projects, having little to no interaction with their ...Presenters:
Rachel Barakat

Genevieve D’Acquisto

Aki Hayashi

Martyna Pakula
Moderator:
Tim Arata - Locale Solutions
GB9
Spotlight on Spanish
Join us for an illuminating panel as we turn the spotlight on Spanish. Culturally dispersed and richly woven into many nations, Spanish offers a unique challenge and opportunity for any company ...Presenters:
Karina Drosenos

Salvo Giammarresi

Madison Jackson - Maddie’s Mundo
Moderator:
Gabriela Morales - Rosario Traducciones y Servicios S.A.
ML9
Leveling Up Your Video Game Marketing Localization
There is more to game localization than the in-game text. In fact, a vast majority of the content surrounding video games is related to marketing. From in-store game descriptions to trailers, this ...Presenters:
Marina Ilari

Federica Lusardi
Host:
Bruno Herrmann - Executive Advisor and Strategic Consultant
UN9
Unconference @ LocWorld
...Moderator:
Scott Schwalbach - LocalizationEvolved
4:30pm – 4:45pm

Break

4:45pm – 5:30pm
Prize Drawing and Closing Remarks

Join us for the exciting prize drawing from our exhibitors and some final words as we bid farewell to LocWorld50 SIlicon ...

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