
The Global Toolbox sessions consist of half- and full-day in-depth workshops taking place on Tuesday, October 10. These are additional offerings for the LocWorld conference. You can find more information for these and register HERE.
LocWorld50 Silicon Valley Main Conference Program
Official LocWorld50 Event Hours
Tuesday, October 10: 6:30pm-8:30pm
Wednesday, October 11: 8:30am- 11:59pm
Thursday, October 12: 8:30am-5:30pm
Sessions are peer-reviewed to be relevant for you.
All times listed are PDT (Pacific Daylight Time)
Tuesday, October 10, 2023
6:30pm – 8:30pm
Opening ReceptionLet’s get this conference started on the right foot! The Opening Reception is open to all LocWorld50 Silicon Valley ...Sponsored By:

Wednesday, October 11, 2023
8:30am – 5:15pm
Solutions Square OpenDiscover the latest tools and innovations in our exhibition hall during LocWorld50 Silicon ...
9:00am – 9:30am

AL1
Matthew Carulli
Host:
Karen Combe - Localization Institute
115 Supported Locales: Localizing and Testing at Large Scale
Some industries, such as clinical trials, actually require a huge amount of locale support as a necessity rather than a business decision. How do you go about managing your localization process at ...Presenter:Matthew Carulli

Karen Combe - Localization Institute

CC1
Allie Browne
Host:
Kristy Sakai - Supertext
Jira for Localization Operations
Have you heard of Jira, but have no idea what it is? This talk will give you an overview of Jira for agile software development, and where localization fits in. You’ll learn about different use ...Presenter:Allie Browne

Kristy Sakai - Supertext

T1
Lucio Gutierrez

Olivier Libouban
Host:
Gary Lefman - Cisco
How Can You Fix What You Can’t See?
How do you get a mature 15+-year-old startup to say “yes” to internationalizing their products? Come find out how we partnered to do it. We went from no internationalization (i18n) standard to ...Presenters:Lucio Gutierrez

Olivier Libouban

Gary Lefman - Cisco

TS1
Gaëtan Chrétiennot
Host:
Anne-Marie Colliander Lind - LocWorld
Cracking the Code of Digital Communication: Making the Invisible Visible
According to the Journal of Personality and Social Psychology, the tone of our emails is misinterpreted 50% of the time by the recipient. With 70% of all communication happening virtually, losing ...Presenter:Gaëtan Chrétiennot

Anne-Marie Colliander Lind - LocWorld
9:30am – 9:45am
Break
9:45am – 10:15am

AL2
Lyena Solomon

Pascale Tremblay - Pascale Global ConsultingHost:
Jeff Beatty - The Walt Disney Company
Language as Product: How Technology Is Reshaping the Way We Do Localization
The localization industry is entering a new era! With all the new technological developments, new opportunities are unlocked, and localization is pivoting from stakeholder to driver of innovation and ...Presenters:Lyena Solomon

Pascale Tremblay - Pascale Global ConsultingHost:
Jeff Beatty - The Walt Disney Company

CC2
Allen Che

Hongmei Shi
Host:
Hajnalka Sarvari - Meta
Ignite Localization Friendliness Awareness in a Developer’s Mind
English source is the base of localization, and source quality significantly impacts localization quality. Is there an efficient way to make English source localization-friendly at creation? To meet ...Presenters:Allen Che

Hongmei Shi

Hajnalka Sarvari - Meta

T2
Manoli Pena-Lopez

Yan Yu
Host:
Gary Lefman - Cisco
Unpacking the Complexity of Localization Technology Infrastructure: How to Enable Thousands of Engineers to Ship Localized Products Daily
Imagine continuous localization at an exorbitant scale: thousands of engineers create features and ship localized products daily. Behind the scenes, they move, rename, change, and delete folders, ...Presenters:Manoli Pena-Lopez

Yan Yu

Gary Lefman - Cisco

TS2
Koni Chen
Jessy Nguyen

Francesca Tantussi
Moderator:
Jocelyn Kwong - Magnit
Breaking into Localization: Empowering the New Generation of Localizers for Success
How can you, either as an individual or as a manager representing a company, help launch the next generation of localizers? What are the barriers to entry for localization graduates? What are the ...Presenters:Koni Chen
Jessy Nguyen

Francesca Tantussi

Jocelyn Kwong - Magnit
10:15am – 10:45am
Break
10:45am – 11:00am
WelcomeLocWorld principals, Ulrich Henes and Donna Parrish, and marketing director, Anne-Marie Colliander Lind, will welcome attendees and give a brief overview of what to expect from LocWorld50 Silicon ...
11:00am – 12:00pm

K1
Jason Mars - Clarity Lab, University of Michigan
Demystifying Generative AI: The Signal in the Noise
In an era where generative AI headlines have become synonymous with breakthroughs and fears alike, there is a critical need to discern fact from fiction. Beyond the glitz and glamour of deepfakes, AI ...Presenter:Jason Mars - Clarity Lab, University of Michigan
12:00pm – 1:30pm
LunchWe invite you to grab lunch and join the lively conversations during the lunch ...Sponsored By:

1:30pm – 2:30pm

PIC1
Gabriel Fairman

Catarina Farinha

Sheriff Issaka

Emily Randall

Mathijs Sonnemans

Ágnes Varga
Moderators:
Alex Bernet - LocWorld
Dave Ruane - XTM InternationalHosts:
Alessandra Binazzi - Global Sights
Ben Cornelius - Cornelius Communications
Erik Vogt - Vogt Strategy
Process Innovation Challenge
The PIC has grown and evolved as an incubator for innovation in the localization industry, reaching large live and virtual audiences. Our Process Dragons will pose questions to the innovators in ...Presenters:Gabriel Fairman

Catarina Farinha

Sheriff Issaka

Emily Randall

Mathijs Sonnemans

Ágnes Varga

Alex Bernet - LocWorld
Dave Ruane - XTM InternationalHosts:
Alessandra Binazzi - Global Sights
Ben Cornelius - Cornelius Communications
Erik Vogt - Vogt Strategy
2:30pm – 3:00pm
Break
3:00pm – 3:45pm

AL3
Olga Beregovaya

Francesca Di Marco
Host:
Sheriff Issaka - African Languages Lab
Latest in Localization Technology and Machine Learning in the Enterprise Localization Workflow: A Pinterest Case Study
While the localization industry is focusing on large language models (LLMs) as the latest breakthrough in AI, we must remember there are multiple other innovation avenues in translation management ...Presenters:Olga Beregovaya

Francesca Di Marco

Sheriff Issaka - African Languages Lab

CC3
Patrick McLoughlin

Patrícia Paladini Adell

Rachel Varnergardner
Moderator:
Melissa Biggs - Locale Solutions
Lean Localization Panel
Are you driving a small localization team, with a mountain of incoming work and limited resources? Take heart, you may be part of a largely silent group of localizers. The lean localization operation ...Presenters:Patrick McLoughlin

Patrícia Paladini Adell

Rachel Varnergardner

Melissa Biggs - Locale Solutions

T3
Christopher Dell

Paul Mangell
Host:
Gary Lefman - Cisco
Bye Bye XLIFF: Embracing Content Servers for Modern Localization Workflows
XLIFF (XML Localization Interchange File Format) has been the industry standard for localization file formats for decades, but it’s time to move on. In this talk, we’ll explore the ...Presenters:Christopher Dell

Paul Mangell

Gary Lefman - Cisco

TS3
Ludmila Golovine

Silke Zschweigert

Véronique Özkaya
Moderator:
Kathleen Bostick
Up Close and Personal: Women CEOs in the Language Industry
This panel of women CEOs will give us insight into their career paths, their personal challenges, what’s changed along the way, and where they see the role of women leaders in the language ...Presenters:Ludmila Golovine

Silke Zschweigert

Véronique Özkaya

Kathleen Bostick
3:45pm – 4:15pm
Break
4:30pm – 5:15pm

AL4
Nicole Kittle Broe - Roku
Linh Nguyen

Ana TrejoModerator:
Belinda Hilbert - United Language Group
Are We Still Valuable? Human Influence in the Post-AI World
In this discussion, panelists will discuss the immediate and possible future impact of AI on the localization career from the perspective of linguistic, operational, and buyer viewpoints. They will ...Presenters:Nicole Kittle Broe - Roku
Linh Nguyen

Ana TrejoModerator:
Belinda Hilbert - United Language Group

CC4
Suzanne Frank

Donna Kay
Host:
Donna Parrish - LocWorld
The Journey of a 1000 Miles: Defining the Localization Journey in a Large Global Brand That Is Just Beginning Its Global Outreach
How to build a center of excellence within a large global brand that became global in spite of not having a true localization department. Where to begin, lessons learned thus far, process and ...Presenters:Suzanne Frank

Donna Kay

Donna Parrish - LocWorld

IN4
Adam Bittlingmayer

Marina Ilari

Francesca Sorrentino
Host:
Daniel Goldschmidt - LocWorld
MicroTalks
In this session, we will offer several quick and dynamic presentations covering topics and ideas too interesting to ignore! Drink Your Own Champagne — We Spent One Year in Our Customers’ ...Presenters:Adam Bittlingmayer

Marina Ilari

Francesca Sorrentino

Daniel Goldschmidt - LocWorld

TS4
Laura DeCook

Jose Palomares

Antoine Rey
Moderator:
Mimi Hills - Hillstra Associates
LocHealth: How to Stay Sane and Localize On
Most stories we hear in the localization industry are positive: success, growth, innovation, and camaraderie. However, if we look deeper, real-life stories are more complex. A constant need to ...Presenters:Laura DeCook

Jose Palomares

Antoine Rey

Mimi Hills - Hillstra Associates
5:15pm – 5:45pm
Sponsored Session
SS4E
Konstantin Savenkov - IntentoSponsored By:

This session is paid for by the presenting organization/s and was created at their discretion.
Beyond MT: Automating Language Skills with GenAI
In this session, we’ll explore how the new technology landscape automates a wider range of language skills beyond translation; share proven numbers on how Generative AI improves language experience ...Moderator:Konstantin Savenkov - IntentoSponsored By:

This session is paid for by the presenting organization/s and was created at their discretion.
6:30pm – 9:30pm
DinnerSponsored by Translated, the conference dinner is always a highlight for great conversations in a relaxed atmosphere. We will start the evening with a casual reception followed by a wonderful dinner where attendees look forward to invaluable ...Sponsored By:

Thursday, October 12, 2023
9:00am – 4:45pm
Solutions Square OpenDiscover the latest tools and innovations in our exhibition hall during LocWorld50 Silicon ...
9:30am – 10:00am

AI5
Zhenhui Chao

Wei Zhang
Host:
Melissa Biggs - Locale Solutions
AI-Driven Production: Delivering Enhanced Quality at Scale
In this presentation, we will demonstrate the practical implementation of AI technologies, specifically ChatGPT, into localization production workflows. We will walk through the process of ...Presenters:Zhenhui Chao

Wei Zhang

Melissa Biggs - Locale Solutions

AL5
Hameed Afssari

Tucker Johnson
Host:
Yanming Li - Amazon
Experiential Language Quality Assessment — A User-Centric Approach to Localization Quality
Traditional localization quality metrics focus on providing a good user experience for end-users abroad but often fail to consider nuanced, specific end-user preferences. In this session, ...Presenters:Hameed Afssari

Tucker Johnson

Yanming Li - Amazon

GB5
Jamie Cox
Host:
Oleksandr Pysaryuk
Localizing Human Transformation: Coaching Content and Concepts for a Global Audience
Active focus on human improvement, both personal and professional, has been found to increase productivity at work, reduce burnout, and create a stronger sense of purpose. But how cultures around the ...Presenter:Jamie Cox

Oleksandr Pysaryuk

ML5
Isha Sharma

Yair Tal
Host:
Ricky Kalu - Kalu Media
Globally Viral: Localizing Multimedia for the Most Influential Influencers
Localizing for influencers presents a unique challenge, as the content creator is a brand unto themselves, fiercely particular about tone and style in script translation, and increasingly, the ...Presenters:Isha Sharma

Yair Tal

Ricky Kalu - Kalu Media

UN5
Scott Schwalbach
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenter:Scott Schwalbach

10:00am – 10:15am
Break
10:15am – 11:15am

K2
Renato Beninatto

Natalia Horbachevska

Erik Vogt - Vogt StrategyModerator:
Jochen Hummel - ESTeam AB
Threats, Innovations, and Myths: Embracing Change in the Language Industry
ChatGPT will replace us all … just like machine translation, translation management systems, and CAT tools before that. Right? In the language industry, the introduction of new technologies ...Presenters:Renato Beninatto

Natalia Horbachevska

Erik Vogt - Vogt StrategyModerator:
Jochen Hummel - ESTeam AB
11:15am – 11:45am
Break
11:45am – 12:30pm

AI6
Caleb Belohlavek

Darin Goble

Kirti Vashee
Moderator:
Arle Lommel - CSA Research
Artificial Intelligence or Artificial Nonsense? Cutting Through the GenAI Fog
Looking back a year after generative AI (GenAI) exploded into public awareness with the launch of ChatGPT, where has the technology lived up to its initial hype and where does it fall short? Is it ...Presenters:Caleb Belohlavek

Darin Goble

Kirti Vashee

Arle Lommel - CSA Research

AL6
Gabriel Fairman

Silvio Picinini

Adam Wooten
Moderator:
Rodrigo Demetrio - Bureau Works
The Death and Re-birth of the Translation Memory and Glossary
The focus of this session is on how machine learning techniques such as few-shot learning and zero-shot learning and large language models can effectively retire altogether the concept of translation ...Presenters:Gabriel Fairman

Silvio Picinini

Adam Wooten

Rodrigo Demetrio - Bureau Works

GB6
Yanming Li

Minette Norman

Darrin Wittwer
Moderator:
Eva Klaudinyova - Middlebury Institute of International Studies
Failures as Positive Life Lessons
To paraphrase Nelson Mandela, there are no losses, there are either wins or lessons to learn. Mistakes are how humans learn and grow. Setbacks can either be viewed as failures or as positive life ...Presenters:Yanming Li

Minette Norman

Darrin Wittwer

Eva Klaudinyova - Middlebury Institute of International Studies

ML6
Edith Bendermacher

Tom Bridges
Host:
Donna Parrish - LocWorld
How to Combine the Power of AI Tools and Linguists to Supercharge Your Video Localization
Most leading enterprise organizations are generating large volumes of video content that require accurate transcription, translation, and sharing with global audiences, but are unsure of how AI can ...Presenters:Edith Bendermacher

Tom Bridges

Donna Parrish - LocWorld

UN6
Scott Schwalbach
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenter:Scott Schwalbach

12:30pm – 1:30pm
LunchWe invite you to grab lunch and join the lively conversations during the lunch ...Sponsored By:

1:30pm – 2:00pm
Sponsored Session
SS7A
Simone Bohnenberger

Alon Lavie

Andrea Tabacchi
Sponsored By:

This session is paid for by the presenting organization/s and was created at their discretion.
A Conversation with Leading Minds: Unlocking AI, Workflow, and Scale for Your Business
Join us for a fireside chat with leading AI and automation experts on the transformative future of localization. Discover how they see AI revolutionizing the way businesses adapt their products, ...Presenters:Simone Bohnenberger

Alon Lavie

Andrea Tabacchi


This session is paid for by the presenting organization/s and was created at their discretion.
Sponsored Session
SS7B
Charles Campbell - tbo.
Kristin Gutierrez - KG, LLC
Jorgelina Venturi
Sponsored By:

This session is paid for by the presenting organization/s and was created at their discretion.
Resolving the Global Talent Shortage: An exclusive interview with Kristin Gutierrez, Charles Campbell and Jorgelina Venturi
...Presenters:Charles Campbell - tbo.
Kristin Gutierrez - KG, LLC
Jorgelina Venturi


This session is paid for by the presenting organization/s and was created at their discretion.
Sponsored Session
SS7C
Spence Green
Sponsored By:

This session is paid for by the presenting organization/s and was created at their discretion.
Creating an AI Strategy to Augment Your Localization Career
In the age of rapid technological development, it’s more important than ever for localization leaders to embrace the best applications of AI and large language models (LLMs). Complex language ...Presenter:Spence Green


This session is paid for by the presenting organization/s and was created at their discretion.
Sponsored Session
SS7D
Bryan Murphy
Sponsored By:

This session is paid for by the presenting organization/s and was created at their discretion.
Delivering Human-level Quality at Half the Price with Generative AI — How Do We Get from Frenzy to Trust?
Today in the localization industry, LLMs are just starting to serve as content generation, translation, and quality estimation engines, but how can we make them work for us tomorrow? In this session, ...Presenter:Bryan Murphy


This session is paid for by the presenting organization/s and was created at their discretion.
2:00pm – 2:30pm
Break
2:30pm – 3:15pm

AI8
Sheriff Issaka

Tumi Samuel-IpayeHost:
Ulrich Henes - LocWorld
An Overview of AI in Africa: Navigating Localization, Innovations, and Opportunities
As we stand on the cusp of the fifth industrial revolution, Africa is poised to catch up and take its place on the global stage. Join us in this enlightening session as we delve into the current ...Presenters:Sheriff Issaka

Tumi Samuel-IpayeHost:
Ulrich Henes - LocWorld

AL8
Marleen Julien

Cecilia Piaggio
Host:
Daniel Goldschmidt - LocWorld
A Transformational Journey to Launching Facebook into Long-tail Languages
Over the past two years, Meta translated Facebook into 35 languages while largely engaging directly with regional suppliers as part of our sourcing strategy. Sourcing for and working with providers ...Presenters:Marleen Julien

Cecilia Piaggio

Daniel Goldschmidt - LocWorld

GB8
Jeff Beatty

Wayne Bourland

Giselle Tran
Moderator:
Eric Jones - RWS
Ushering in the New Era of Localization Leadership
This session offers a panel discussion between veteran industry pioneers and aspiring rising stars from the top brands in the world. The conversation will examine how localization leadership roles ...Presenters:Jeff Beatty

Wayne Bourland

Giselle Tran

Eric Jones - RWS

ML8
Andrea Ballista

Mike Kim

Greg Taieb
Moderator:
Ricky Kalu - Kalu Media
From Dubbing to Machine Dubbing: Challenges and Opportunities
After transitioning from translation to machine translation, our industry is in the middle of another similar journey that is driven by an incredible growth of content and new generative AI voice ...Presenters:Andrea Ballista

Mike Kim

Greg Taieb

Ricky Kalu - Kalu Media

UN8
Scott Schwalbach
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenter:Scott Schwalbach

3:15pm – 3:45pm
Break
3:45pm – 4:30pm

AI9
Sung Cho

Penny Mao
Host:
Darrin Wittwer - BLEND
Automating Multilingual Customer Support Through Machine Translation
Our team supports 20 million+ Amazon sellers and vendors who are an integral part of the Amazon market ecosystem. Currently, these market contents are translated and published into 146 locale-store ...Presenters:Sung Cho

Penny Mao

Darrin Wittwer - BLEND

AL9
Rachel Barakat

Genevieve D’Acquisto

Aki Hayashi

Martyna Pakula
Moderator:
Tim Arata - Locale Solutions
Championing Cross-Partner Collaboration: Co-Opetition for the Greater Good
Companies commonly use a multi-vendor strategy to address their globalization agenda. Typically, each vendor focuses solely on assigned projects, having little to no interaction with their ...Presenters:Rachel Barakat

Genevieve D’Acquisto

Aki Hayashi

Martyna Pakula

Tim Arata - Locale Solutions

GB9
Salvo Giammarresi

Madison JacksonModerator:
Maria Gabriela Morales - Rosario Traducciones y Servicios S.A.
Spotlight on Spanish
Join us for an illuminating panel as we turn the spotlight on Spanish. Culturally dispersed and richly woven into many nations, Spanish offers a unique challenge and opportunity for any company ...Presenters:Salvo Giammarresi

Madison JacksonModerator:
Maria Gabriela Morales - Rosario Traducciones y Servicios S.A.

ML9
Marina Ilari

Federica Lusardi
Host:
Bruno Herrmann
Leveling Up Your Video Game Marketing Localization
There is more to game localization than the in-game text. In fact, a vast majority of the content surrounding video games is related to marketing. From in-store game descriptions to trailers, this ...Presenters:Marina Ilari

Federica Lusardi

Bruno Herrmann

4:30pm – 4:45pm
Break
4:45pm – 5:30pm
Prize Drawing and Closing RemarksJoin us for the exciting prize drawing from our exhibitors and some final words as we bid farewell to LocWorld50 SIlicon ...