Conference Program

All times listed are CEST (Central European Summer Time)

Tuesday, July 28, 2020

11:00 – 11:30

Solutions Square – Networking

11:30 – 17:30 / 13:00 – 17:00

Bigger, Better, Faster: Navigating the Globalization Road from Startup to Enterprise.
A Crisis Is a Terrible Thing to Waste
“The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger —but recognize the ...This session is limited to 30 attendees.Presenters:
Cori Alcorn

Anna Golubeva

Smith Yewell
Daniel Goldschmidt - LocWorld
Oleksandr Pysaryuk
Christiane Bark
Melanie Heighway - Atlassian
Maria Kania -
Tarja Karjalainen - OURA
Antoine Rey - Argos Multilingual
Martin Schneekloth - RippleWorx
Sponsored By:
Localization Sales and Marketing Round Table
Bring your sales and marketing challenges to this panel of experts and listen to their suggestions and potential solutions, LIVE! It will be an open consulting platform with experts discussing topics ...This session is full!Moderator:
Anne-Marie Colliander Lind - LocWorld

Wednesday, July 29, 2020

9:30 – 10:00

Solutions Square – Networking

10:00 – 10:15

10:15 – 10:45

Agile Means Inclusion — from Development to LSP: Part II
This session builds on the session presented at LocWorld40 Portugal where we discussed how continuous development/deployment and release cycles raise the need for continuous localization. We ...Presenters:
István Lengyel

Patrícia Paladini Adell
Harmonizing Global and Local Digital Policy
Grab a front row seat as we step through real-life use cases of organizations that struggled with harmonizing global and local digital policy. Learn what works and how to successfully navigate the ...Presenter:
Kristina Podnar
Localization in Healthcare: Taking Complexity Up a Notch
Organizations consistently underestimate the complexities of localizing content. Deliver 350,000 words in two weeks? Sure! Calculate the cost by using last year’s word count and add 10%? Why not? ...Presenter:
Rahel Anne Bailie

10:45 – 11:00


11:00 – 12:00

Keynote: Everything Has to Change so Everything Can Remain the Same — Accepting the New Covid-19 Reality
There is no so-called “new normal,”  now only a daily fight for survival for you, your business and your ...Presenter:
Larry Hochman
Process Innovation Challenge
The PIC is a platform for innovations and innovators in the localization and translation industry, held during LocWorld conferences. Innovators have a stage to pitch their ideas to peers and experts. ...Presenters:
Adam Bittlingmayer

Wouter Maagdenberg

Marc Mittag

Yi-Qun Ren

Martin Svestka

John Weisgerber

Andrzej Zydroń
Dave Ruane - Lion People Global
Alessandra Binazzi - Global Sights
Markus Meisl - SAP
Yuka Nakasone - Global Bridge
Split Session

12:00 – 12:30

Solutions Square – Networking

12:30 – 13:00

Inspiring Unprecedented Energy for Anyone to Belong Anywhere
This session takes a look at the humanity, cultural intelligence and education involved in the biggest translation effort ever. Here language was successfully put to home, the most intimate location ...Presenter:
Michael Stevens
Sponsored By:

CARs That Go Fast: Innovation in Computer Aided Technology
Subject matter reviewers are experts in their field, not necessarily in computer-aided translation (CAT) technology. In order to move through the review process seamlessly, they need a simple, ...Presenters:
Sara Basile

Alex Zekakis
Sponsored By:

13:00 – 13:30


13:30 – 14:00

Machine Translation for Games: Shaping the Future of the Industry
Machine translation (MT) has proven to work well in many fields, but the gaming industry is still very prudent when it comes to this technology, due to the creative component connected to it. In this ...This session will not be available for viewing after the conference.Presenter:
Cristina Anselmi
Another Layer for Quality Management: End User Insights
Your multilingual content should support your brand positioning and, at the same time, be aligned with how users want to be addressed. Clear, sufficient and relevant data from those users is key to ...Presenter:
Damian Fernandez
Taking on the World: What We Learned Localizing an Ecommerce Platform
In mid-2018, our Shopify ecommerce platform moved from an English-only implementation to a localized solution. Eighteen months later, the platform offers 22 languages, revenue is growing at over 40% ...Presenter:
Christian Jaekl

14:00 – 14:15


14:15 – 14:45

Lessons Learned from Evaluating MT Engines at eBay
In this session we will focus on the following points: DO collect feedback from evaluators — DON’T base your decisions solely on subjective feedback needs to be verified against empiric results. ...Presenters:
Luke Niederer

Angelique Tesar
Go Native or Go Home: The Importance of Language in Consumer Decision-making
Before discussions inevitably come to localization, businesses should be striving to understand how their end users engage with products and services. How do they buy? What is important to them? Does ...Presenter:
Gabriel Karandyšovský
Why Localization and UX Writing Should Be One Team
Localization is usually an afterthought in the design of user experience (UX) and especially in the content creation process. What if localization and UX writers, the creators of the content we ...Presenters:
Mario Ferrer
Patricia Gómez Jurado

14:45 – 15:00


15:00 – 15:45

Reverse Globalization: How to Retrofit Localization into Your Product
Rarely do startups or any later-stage companies think about localization from day one. It’s most often an afterthought. And will be. In a series of micro-segments on user experience (UX), ...This session will not be available for viewing after the conference.Presenters:
Christiane Bark
Melanie Heighway

Tarja Karjalainen

Oleksandr Pysaryuk
Martin Schneekloth
Enterprise Path to NMT: Going From “How?” to “Wow!”
Many large organizations and their globalization departments have already advanced into the neural machine translation (NMT) territory. However, many others haven’t taken the leap yet, or are ...This session will not be available for viewing after the conference.Presenters:
Cristina Anselmi

Sathish Chander

Inés Rubio San Martin
Kirill Soloviev - ContentQuo

15:45 – 16:30

Solutions Square – Networking

Thursday, July 30, 2020

9:30 – 10:00

Solutions Square – Networking

10:00 – 10:30

The Intelligent Translation Era: Unleashing Digital Acceleration
Our world is changing. Understand how technology can unleash the potential of digital data in a way that has affected content and localization in recent decades. Takeaways: Attendees will discover ...Presenter:
Massimo Ghislandi
Sponsored By:

Mixed Globalization and Localization Measurement for Mixed Realities
Providing local customers with authentic immersive experiences is the ultimate goal of digital globalization. Such experiences are driven by the different realities that impact different people. It ...Presenter:
Bruno Herrmann - Executive Advisor and Strategic Consultant
Making Localization Relevant for APAC Businesses — Learnings from Our China Experiment
Chinese companies operate and expand globally at scale. They have a winning formula that few industries and economies have been able to replicate. In our 2019 experiment with small/medium-sized ...Presenters:
Jordan Cockrell

Prerna Munjal
UX Best Practices for Bidirectional Languages
Designing for the Middle East region poses some unique challenges for both designers and developers because the writing systems such as Arabic, Hebrew and Farsi require bidirectional (BIDI) text ...Presenter:
Gilad Almosnino

10:30 – 10:45


10:45 – 11:30

Take Your CXO Team on a Localization Journey and Get Their Buy-in
Ever struggled with getting your localization strategy approved by upper management? At Skyscanner we certainly did. Getting more resources, proving why localization was worth the investment and ...Presenters:
Valeria Nanni

Hristina Racheva
Split Session
Split Session

11:30 – 12:00

Solutions Square – Networking

12:00 – 12:30

Integrating Custom-trained Neural Machine Translation into a Continuous Localization Flow in Enterprises
Switching from a decentrally organized CAT-assisted localization workflow to a centralized custom neural machine translation (NMT) and post-editing workflow in an enterprise can be disruptive. In ...Presenters:
Alexander Gigga

Giorgio Mattiuzzo
Berlin Transcreated: Adapting the Voice of Berlin’s Public Transport for International Passengers at Speed
Berliner Verkehrsbetriebe (BVG) is known for its refreshingly honest customer communication about public transportation in the German capital. Its humorous, dry voice has been carefully cultivated ...Presenters:
Christian Artopé

Frances Provine
Driving Growth in Localization through API First
Embracing APIs in localization is an essential part of your digital growth strategy — to drive revenue, streamline existing processes and accelerate time-to-market. Join our panel and don’t get ...Presenters:
Rikkert Engels

Robert O’Shaughnessy

Konstantin Savenkov

12:30 – 13:00


13:00 – 13:30

Information Services Rethought: From Paper Manual to Semantic Networks
Global end users require unambiguous information. Only in this way can they be enabled to perform certain tasks. But how can translation act as just one piece in the entire mosaic of the information ...Presenters:
Christopher Rechtien

Mitja Sternkopf
How a Data-driven Language Experience Supports CX and UX
Marketers strive to create the ultimate customer experience (CX). Product designers obsess about the user experience (UX). Both CX and UX are essential ingredients for success as enterprises reach ...Presenters:
Don DePalma

Arle Lommel
Continuous i18n Improvement at AI-enabled Enterprise
Machine translation (MT) enables multiple real-time translation scenarios across a global company — global IT desk and customer support, communication, knowledgebase and learning management. It ...Presenters:
Konstantin Savenkov

Johan Sporre

13:30 – 13:45


13:45 – 14:15

Winning Hearts and Minds… and Keeping Them. Delight a Global Audience at Every Step of Their Journey
Today’s customer demands a consistent, timely and culturally resonant localization experience across a brand’s many channels. As localization becomes less about words and more about ...Presenters:
Lukasz Rejter

Róisín Twomey
The Future of Terminology
Trends such as neural machine translation, deep learning, content marketing, search engine optimization, knowledge management, information technology outsourcing, international standard for ...Presenters:
Klaus Fleischmann

Johannes Widmann
The Customer Speaks, but Are You Listening?
There is a chronic lack of customer care in the localization industry. This problem can be looked at in isolation, for example, “your customers are talking to you, but you’re not listening” or ...Presenter:
Paul Doherty
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...This session will run until 14.30.Presenter:
Session Participants
Teresa Marshall -
Scott Schwalbach - AWS

14:15 – 14:45

Solutions Square – Networking

14:45 – 15:30

Where Localization and Marketing Meet: How Creative Localization Is Key to Building Global Audiences
Localization managers from ASICS Digital, HubSpot and Tinder discuss their marketing localization strategies and the key role they play in driving international growth. They will explore how creative ...Presenters:
Andy Andersen

Hilary Atkisson Normanha

Nataly Kelly
Kristy Sakai - Supertext
Split Session
i18n - Let's Hear It from the Engineers!
In this panel discussion we will explore the following questions: What are the top five internationalization (i18n) challenges that keep creeping up and hindering a complete foreign user experience? ...Presenters:
Adam Asnes

Craig Cornelius

Hendrik Lipka

Cornelia Sittel
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenter:
Session Participants
Teresa Marshall -
Scott Schwalbach - AWS

15:30 – 16:00

Attend this lively session to bid farewell to friends and industry peers, old and ...

16:00 – 16:45

Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenter:
Session Participants
Teresa Marshall -
Scott Schwalbach - AWS

16:45 – 17:00


17:00 – 17:45

Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenter:
Session Participants
Teresa Marshall -
Scott Schwalbach - AWS