LocWorldWide43 Conference Program Check out our Global Toolbox Days
prior to and after the Main Conference here

Conference Program

Sessions are peer reviewed to be relevant for you.

All times listed are PST (Pacific Standard Time)

Wednesday, January 27, 2021

7:30 – 8:00 am

Solutions Square – Networking

8:00 – 8:15 am

8:30 – 9:30 am

LocWorldWide43 Conference Program
People-driven Experiences: Five Innovative Techniques to Know Your Customer
It’s never just about whether somebody can understand your product — it’s about whether they want to. In this keynote presentation, internationally-recognized customer researcher Sarah Weise will inspire you to connect with your audiences in new, innovative ways — including five tactical, qualitative research techniques to put this theory into action. By applying these methods, ...Presenter:
Sarah Weise

9:30 – 10:00 am

LocWorldWide43 Conference Program
Automate or Die: How to Find a Manual Task and Automate It
It was Darwin who said: “Adapt or die!” and looking at how complex the processes and workflows in localization are today, it becomes clear that in order to survive it is absolutely necessary to ...Presenters:
Carmen Avilés

Natalia Kurysheva
LocWorldWide43 Conference Program
Sales Yesterday, Today and Tomorrow
Without sales, there is no company. So, we must sell every single day to stay alive or, better yet, prosper in the future. And then, the shock for society we call the corona crisis. Do we sell any ...Presenters:
Jessica Rathke

Gregor Rosulnik

Roman Zelenka
Anne-Marie Colliander Lind - LocWorld
LocWorldWide43 Conference Program
Bringing Internationalization to 2021: A New Paradigm for Software Localization
Localization should be part of a tech stack from the beginning of any software development process and should go beyond just internationalization. Today, developers are using repositories and files ...Presenters:
Dimitris Glezos

Brian McConnell

10:00 – 10:30 am


10:30 – 11:00 am

LocWorldWide43 Conference Program
Operationalizing MT Quality Estimation
In this session we will showcase our approach to piloting machine translation (MT) quality estimation (QE) in order to fit this service into production. This approach considers QE scores from a ...Presenters:
Maribel Rodriguez Molina

Miklós Urbán
LocWorldWide43 Conference Program
Bye-bye Language Barrier — How IKEA Simplifies Multilanguage Communication
IKEA has the vision ‘to create a better everyday life for the many people,’ through different customer meeting points around the world. To contribute to this, we needed to find better ways of ...Presenters:
Anna Golubeva

Johan Sporre
LocWorldWide43 Conference Program
Flex-API — Liberate Your Strings from the Custody of Files
We know the drill — strings get filtered from a file, translated and put back into said file.  Creating different output results like additional images for French, moving your Russian headline to ...Presenter:
Andre Hemker

11:00 – 11:30 am

Solutions Square – Networking

11:30 am – 12:00 pm

LocWorldWide43 Conference Program
48 Languages in Every Sprint and Release: How FamilySearch Delivers Software by Automating Coordination
In this presentation we will discuss how the teams at the FamilySearch overcame delays and expensive clean up to scale localization over hundreds of changing repositories while supporting language ...Presenters:
Adam Asnes

Rob Thomas
LocWorldWide43 Conference Program
Localization Efficiency Framework
How can you measure the efficiency of your software localization strategy when it comes to return on investment (ROI)? The Localization Efficiency Framework aims to answer this question by ...Presenters:
Marco Angiuoni

Erji Wang
LocWorldWide43 Conference Program
Localized Web Applications
In this session we will give you a high-level overview of different ways to localize web applications. We will cover both the server-side rendered applications and the single-page applications. We ...Presenter:
Jaakko Salmenius

12:00 – 1:00 pm


1:00 – 1:30 pm

LocWorldWide43 Conference Program
Say Goodbye to Generic MT Engines: Personalize Your Translation Experience with Dynamic Learning
Every translator knows how frustrating it is to correct the same mistake over and over again. And then, there is also the painful quality gap between generic and custom machine translation (MT) ...Presenter:
Rubén Martínez
LocWorldWide43 Conference Program
Macro Trends and How They Will Affect the Language Industry in 2021
2020 was a lost year for many industries and many of the trends that had been driving the world economy were shattered into pieces. As we move from transition to transformation, what are the macro ...Presenter:
Renato Beninatto
LocWorldWide43 Conference Program
Let's Get This Integration Right: How to Avoid Mistakes and Succeed When Connecting Platforms
In this panel discussion we’ll talk about best practices for integrating platforms and automation workflows. We’ll cover both marketing and product localization use cases. We will provide insight ...Presenters:
Luděk Janda

Efrat Strassberg

Andrea Tabacchi

1:30 – 2:00 pm

LocWorldWide43 Conference Program
Interlanguage Vector Space: An AI-driven Approach to Replace Electronic Dictionaries
The interlanguage vector space is a technology based on extensive machine learning using neural networks and algebraic transformations. Its purpose is to compute the probability of a target language ...Presenter:
Rafał Jaworski
LocWorldWide43 Conference Program
Designing for Accessibility: Compliance, Creative Challenge or Opportunity to Achieve Superior User Experience?
With one in four adults living with disability, designing websites for accessibility and diversity should hardly be considered a chore or just a compliance task. It’s an opportunity, both economic ...Presenters:
Sabina Jasinska

Linda Russheim
LocWorldWide43 Conference Program
Auto MT Quality Prediction Solution and Best Practices
In this presentation we will share the solution and best practices of automatically evaluating machine translation (MT) output quality and deploying it into production. This includes how to train the ...Presenters:
York Jin

Martin Xiao

2:00 – 2:30 pm

Solutions Square – Networking

2:30 – 3:15 pm

LocWorldWide43 Conference Program
Smart Leverage of AI Power
Language is one of the most amazing manifestations of human intelligence. No wonder artificial intelligence (AI) has focused on natural languages since the 1950s. How will AI shape our future, and in ...Presenters:
Anna Schlegel

Lucie Séguin

Peng Wang

Chris Wendt
LocWorldWide43 Conference Program
Hustle, Grow and Remove Obstacles to Accelerate and Expand Business Globally
Current or prospective business owners, have you wondered how accelerating growth actually works? We asked three cofounder/CEOs and one global brand executive to discuss opportunities they chased in ...Presenters:
Mark Evenepoel

Diane McAveeney

Kathy Rokni

Marco Trombetti
Kathrin Bussmann - Verbaccino
LocWorldWide43 Conference Program
Process Innovation Challenge
The PIC is a platform for innovations and innovators in the localization and translation industry, held during LocWorld conferences. Innovators have a stage to pitch their ideas to peers and experts. ...Presenters:
Rafał Jaworski

Simone Perone

Mahmoud Roshdy

Iti Sahai

Konstantin Savenkov

Kirill Soloviev
Dave Ruane - XTM International
Bert Esselink - SDL
Jeffrey Kiser - LanguageWire
Yuka Nakasone - Intento
Sponsored By:

3:15 – 3:30 pm

Solutions Square – Networking

Thursday, January 28, 2021

7:30 – 8:00 am

Solutions Square – Networking

8:00 – 8:30 am

LocWorldWide43 Conference Program
Locale of One: The Implications of Hyper-personalization on Localization
The most successful brands of the world have harnessed technology to facilitate an entirely new method for marketing and service delivery: hyper-personalization, a model where a business focuses its ...Presenter:
Jim Compton
LocWorldWide43 Conference Program
Wowing B2B Customers in Local Markets
The events of 2020 have forever changed how business-to-business (B2B) companies market, sell and support their products and services. Being forced to go more digital as a partial response to the ...Presenters:
Rebecca Ray

Alison Toon
LocWorldWide43 Conference Program
Lessons Learned from Localizing eLearning
In this session, we will discuss the localization of security awareness eLearning. KnowBe4 leads in security awareness content using interactive online learning including assessments, games, videos ...Presenters:
Tyler Balding

Jamie Kincaid
LocWorldWide43 Conference Program
Build the Bridge between the Japan Market and the Product R&D Team
The importance of localization for the Japanese market cannot be understated. In fact, central research and development (R&D) teams are located remotely from the Japan market in most cases. ...Presenter:
Donna Liang

8:30 – 9:00 am

LocWorldWide43 Conference Program
Continuous Localization for an Entire Set of Video Desktop Products
In this presentation, we will describe changes across processes, tools and technologies between the internal core and globalization teams and external functional and linguistic partners. These ...Presenter:
Amrit Pal Singh
LocWorldWide43 Conference Program
Attract, Engage, Delight Users: Creating a Cohesive In-language Experience
You’ve advocated for creating a global product, you’ve invested resources into localizing content for your prospects and customers, you’ve raised awareness of the importance of localization. ...Presenter:
Gaya Saghatelyan
LocWorldWide43 Conference Program
Translation Pitfalls to Avoid when Going Global with a US-based Product
Translating highly creative content is always a challenge. Add to that translating highly creative content for a product originally designed for a US-based market and you have a recipe for a ...Presenter:
Sabrina Romagnoli
LocWorldWide43 Conference Program
On-the-ground Localization Trends in APAC
What are the trends and insights when Asia-Pacific (APAC) companies start their globalization and localization journey? Google helps clients grow and thrive across borders by providing them market ...Presenters:
Morgan Gallup Zhu

Min Tan

9:00 – 9:15 am


9:15 – 9:45 am

Monetize Your Linguistic Assets : Train Your Own MT Model!
The quality of machine translation (MT) has never been higher and translation customization is now facilitated by the learning capacity of neural translation engines. But this learning requires ...Presenter:
Stéphanie Labroue
Sponsored By:

Covid-19 Terminology Challenges: How to Translate New Concepts into Marginalized Languages
In early 2020, Translators without Borders (TWB), in collaboration with other organizations, community members and language industry players, began compiling an open and accessible Covid-19 ...Presenters:
Muhannad Albayk Jaam

Claudia Mandalà

Ei Ei Saing

Jolanta Wantula

Paul Warambo
Stella Paris - Translators without Borders
Sponsored By:

The Localization Institute 2021 Programs
The localization industry is constantly evolving. More and more users are seeking educational opportunities to improve their localization skills. Whether you are a developer, product owner, ...Presenters:
Tim Arata

Melissa Biggs

Karen Combe
Francesca Sorrentino

Willem Stoeller
Ulrich Henes - LocWorld
Sponsored By:

9:45 – 10:30 am

LocWorldWide43 Conference Program
Up Close and Personal: A Conversation about Women Leadership
This panel of women leaders will give us insight into their career paths, their personal challenges, what’s changed along the way and where they see the role of women leaders in 2020 ...Presenters:
Silvia Avary

Paulette Haedo

Véronique Özkaya
Kathleen Bostick
LocWorldWide43 Conference Program
From Start to Finish Line: In the Race to Win Global Audiences
As digital marketing becomes an indispensable ingredient in a company’s growth strategy and takes its place as a crucial element in the user engagement equation, how can we connect the dots ...This session will be 30 minutes long, ending at 10:15 am.Presenters:
Marina Malkevich

Aline Pereira
LocWorldWide43 Conference Program
Triggers for Technology Decision Making — Listening, Learning and Managing Global Scope
Large scale technology deployments are now commonplace in localization departments. Now, more than ever, companies are deploying a host of interconnected technology systems. After technology ...Presenters:
Rocio Gray

Pascale Ruimy

Yasmin Vanya
Dave Ruane - XTM International
LocWorldWide43 Conference Program
Product, Brand and Marketing Localization for APAC and Beyond
Localization managers from Tinder, Calm and WIX will discuss their experiences in launching their product and engaging users in Asia-Pacific (APAC). What localization strategies were successful in ...Presenters:
Andy Andersen

Kazuhiko Mori

John Sokol
Kristy Sakai - Supertext

10:30 – 11:00 am

Solutions Square – Networking

11:00 – 11:30 am

LocWorldWide43 Conference Program
Evaluation of Terminology Data: An Industry Feedback Session
High-quality data is needed in terminology resources designed for use in a range of commercial environments. With increasing demand for repurposability of terminological data, the need for guidance ...Presenters:
Hanne Smaadahl

Sue Ellen Wright
LocWorldWide43 Conference Program
How Similar Are your Spanish Localizations? A Data-driven Analysis
In 2019, Mozilla began a case study to determine the degree of difference between Firefox localizations into our four Spanish regional variants. The intent was to evaluate whether to reduce the ...Presenter:
Kekoa Riggin
LocWorldWide43 Conference Program
Global English: From GIGO to QIQO
Global companies need quality translations done in a timely and cost-effective manner — but how many companies monitor the quality and translatability of the texts being submitted for translation? ...Presenter:
Sue Kocher
LocWorldWide43 Conference Program
India’s Digital Boom — Success in Indian Language Localization
500 million Indians are now connected to the internet and it’s estimated the figure could leap to 850 million by 2025. For globally minded businesses, expanding into India is no longer a question ...Presenters:
Puneet Chandra

Rahul Koul

Arun Muttreja
Brennan Smith - Welocalize

11:30 am – 12:00 pm

LocWorldWide43 Conference Program
The 3Ps & 3Rs of Software Localization: How to Scale without Reinventing the Wheel
By reusing tools, processes, and in some cases people, software localization can achieve incredible efficiencies in the quality/time/cost challenge trifecta faced by many businesses. From UX design ...Presenters:
Paula Hunter

Luz Pineda
LocWorldWide43 Conference Program
How to Localize a Major International Conference and Live to Tell the Tale
A major player in the high-tech world holds an important conference every year to provide education on products, to announce new features and initiatives, to provide an insight into the company and, ...Presenter:
Dave Bryant
LocWorldWide43 Conference Program
Localization Myths: Should We Believe Them?
Can international SEO be handled only by experts? Is quality the most important metric in localization? Can bilingual employees provide helpful language quality feedback? We surveyed localization ...Presenters:
Laura Joo

Esther Perez
LocWorldWide43 Conference Program
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...This session is limited to 25 attendees.Moderators:
Teresa Marshall - Salesforce
Scott Schwalbach - e2f

12:00 – 1:00 pm


1:00 – 1:30 pm

LocWorldWide43 Conference Program
Mullets and Localization KPIs: The Need for Evolution
Similar to the fashionable mullet hairstyles of the ’80s, it is time to rethink meaningful key performance indicators (KPIs) for global content, including localization. Standard KPIs tend to ...Presenters:
Theresa Heim-Stohler

Loy Searle

Jodi Shimp
Yves Lang - Amplexor
LocWorldWide43 Conference Program
The Art of the Global Gateways: Best Practices in Global Navigation for Websites
A global gateway is the initial point of contact between your website and the world — it is, in effect, a web user’s first impression. To truly welcome visitors to your website, you’ll need a ...Presenter:
John Yunker
LocWorldWide43 Conference Program
Strategy for Early-stage Globalization
In this session we will discuss content strategy for companies in the early stages of globalization. We will share insights about how to centralize localization needs, set up standard localization ...Presenter:
Lindsay Zhang
LocWorldWide43 Conference Program
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...This session is limited to 25 attendees.Moderators:
Teresa Marshall - Salesforce
Scott Schwalbach - e2f

1:30 – 2:00 pm

LocWorldWide43 Conference Program
Source Quality Check Service — How to Move Corrective Work Upstream
Issues and mistakes in the texts on a product user interface can trigger customer escalations and cause severe damage to a company’s brand due to wrong terminology, wording or noncompliance with ...Presenters:
Susanne Hempel

Vicky Hu
LocWorldWide43 Conference Program
The Impact of COVID-19 and How It Will Change the Industry
Covid-19 was a force majeure that thrust all business further toward the digital age seemingly overnight. As nearly every individual in the world was forced to rethink their daily lives from work to ...Presenters:
Wayne Bourland

Eric Jones
LocWorldWide43 Conference Program
Building a Localization Department During Global Chaos
In this interview session, we will showcase the successful building of a center of excellence from the ground up at Zoom Video Communications. We will discuss the process created from stakeholder ...Presenter:
Suzanne Frank
LocWorldWide43 Conference Program
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...This session is limited to 25 attendees.Moderators:
Teresa Marshall - Salesforce
Scott Schwalbach - e2f

2:00 – 2:30 pm

Solutions Square – Networking

2:30 – 3:00 pm

LocWorldWide43 Conference Program
Outside the Box: Thinking Strategically about Localization
“Best practices make you average,” says one of our panelists. How can localization leaders go beyond what everyone else is doing to thinking strategically about global customer needs, their ...Presenters:
Mark Lawyer

Lyena Solomon

Jean-François Vanreusel
Mimi Hills - Hillstra Associates
LocWorldWide43 Conference Program
You Can’t Be Inclusive until You’re Accessible
Inclusivity is a major area of focus for companies worldwide. The inclusivity movement largely focuses on breaking down barriers associated with race, skin color and religion, but accessibility for ...Presenters:
Orla Creaven

Heather Hepburn

Danielle Meder

Hristina Racheva
LocWorldWide43 Conference Program
Getting Software Localization Right
In this session we will provide guidance on localization best practices, how to prevent internationalization issues and tips on overcoming many of the localization challenges that companies face when ...Presenter:
Eulalia Franco
LocWorldWide43 Conference Program
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...This session is limited to 25 attendees.Moderators:
Teresa Marshall - Salesforce
Scott Schwalbach - e2f

3:00 – 3:15 pm

LocWorldWide43 Conference Program

Attend this lively session to bid farewell to friends and industry peers, old and ...

3:15 – 3:30 pm

Solutions Square – Networking