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LocWorldWide44 Conference Program

Sessions are peer reviewed to be relevant for you.

All times listed are CEST (Central European Summer Time)

Tuesday, June 8, 2021

6:30pm – 8:30pm
Opening Reception and Newbie WelcomeLet’s get this conference started on the right foot! The Opening Reception and Newbie Welcome is open to all LocWorldWide44 attendees. The second “floor” of the networking site will be hosted by Aki Ito and is specifically designated for all conference newcomers. Everyone is invited and encouraged to visit this area to meet our new […]

Wednesday, June 9, 2021

Thursday, October 21, 2021

8:30am – 9:00am
Solutions Square OpenDiscover the latest tools and innovations in our virtual exhibition hall during LocWorldWide44.
9:00am – 9:15am
LWW44-WelcomeJoin LocWorld principals, Ulrich Henes and Donna Parrish, to learn about what to expect from LocWorldWide44!
9:15am – 10:00am
K1
How to Be Human in the Age of the Machine
We like to think of ourselves as master decision makers; as perfectly rational creatures, grounded in reason and logic. In truth, humans are a mess of competing incentives, of bad memories and of ...Presenter:
Hannah Fry
Sponsored By:
10:00am – 10:30am
NetworkingDiscuss issues after the keynote Q&A, and get to know others at your “table”.
10:30am – 11:15am
AL1
Quality Management: Strategic Function for Corporate Localization Teams
Language quality management as a distinct process has been around for two decades, but lately it’s becoming more and more mainstream at buyer organizations. More global revenue is at stake, ...Presenters:
Esther Curiel

Sankeshwari Deo

Damian Fernandez
Moderator:
Kirill Soloviev - ContentQuo
TA1
From Value Proposition to Value Creation — Turning NMT into a Value-based Enabler and Profit Driver
The use of neural machine translation (NMT) is now part of most major globalization plans of records and localization roadmaps. But tncluding NMT in business processes and content workflows is only ...Presenters:
Cristina Anselmi

Michal Antczak

Peng Wang
Moderator:
Bruno Herrmann - IQVIA
TSc1
L10n Sustainability Manifesto and How to Grow into a Regenerative LSP
After Covid the choices the world will make will shape the orientation of sustainable development for years to come. We have a unique opportunity to trigger a paradigm shift, rethink the old systems ...Presenters:
Laura Gori

Sabina Jasinska
11:15am – 11:45am
Meet the PrincipalsLocWorld cofounders Ulrich Henes and Donna Parrish will be on hand to try to answer any questions and listen to any and all suggestions. Or you can visit Solutions Square to network with exhibitors or connect with fellow attendees.
11:45am – 12:30pm
AL2
The Secret Sauce of a Successful Localization Team
Localization is true teamwork. You need to collaborate with project managers, translators, content creators, reviewers, and possibly more. Oftentimes it’s challenging to keep everyone on the same ...Presenter:
Naho Inuyama
TA2
Scaling Linguistic Quality Evaluation at the European Parliament’s Translation Service: A Story in Three Acts
What does it take to transition a key business process in one of the largest translation departments in the world from Excel and email to a modern, integrated SaaS solution? How do you prepare and ...Presenters:
Kirill Soloviev

Angelika Vaasa
TSc2
The Power of Partnerships through Innovation and Collaboration
Innovation is often defined through new products, new technologies, or new markets. But what if innovation could also come from a new way of establishing key partnerships? As an organization that ...Presenters:
Tommy Davin

Eileen Kerry

Michael Oettli

Barny Westfold
12:30pm – 1:30pm
LunchRWS welcomes you to grab your lunch and join the conversations during the lunch hour.Sponsored By:
1:30pm – 2:15pm
AL3
Terminology Management at PTC
PTC implemented a terminology program in 2003 to improve usability and user experience by ensuring terminology would be accurate, consistent, and translatable. The terminology cross-functional team ...Presenter:
Belén Rubalcaba
TA3
Don’t Let Your MT Solution Eat Your Budget: A Data-driven Approach to Choose Candidates
You want to add a custom machine translation to your company’s localization flow but are struggling to get a large budget approved? Start with less to get more. Chose the right arguments and pick ...Presenter:
Joseph Kovalov
TSc3
The Black Box Doesn't Talk — The Current State of Innovation in the Industry
Twenty years ago, sales teams in our industry would regularly talk about how everything was black box solutions and the customer didn’t have to worry about how everything worked. Today we are much ...Presenters:
Wojciech Froelich

Iti Sahai

Heather Shoemaker

Giulia Tarditi
Moderator:
Dave Ruane - XTM International
2:15pm – 2:30pm

Break

2:30pm – 3:15pm
AL4
Changing a Localization Partner: Buyer’s and a Vendor Perspectives
Finding the right language partner is critical and if not done well could be costly and inefficient. Many companies embark on journeys to change an outdated vendor model or find their first language ...Presenters:
Valeria Nanni

Miruna Parchirie

Jennifer Vela-Valido
Moderator:
Claudia Di Lorenzo - Translated
TA4
Myanmar in Turbulent Times: The Challenges of Translating Burmese with Greater Accuracy
Burmese is a low-resource language that is spoken by 50 million people. Among the peculiarities of the language are the nonstandard romanization, the limited use of English/Western loan words, and ...Presenters:
Vassilis Korkas

Ei Ei Saing
TSc4
Three Traps That Kill Automation and Jeopardize Business Growth — and How to Avoid Them
Unlike what most people think, automation is not all about technology. It is just as much about people. More often than not, how people within a company think, decide, and act sets the basis and ...Presenters:
Adam Dahlström

Zachary Haitkin

Georg Kirchner
Moderator:
Ágnes Gazsó - BeLazy
3:15pm – 3:45pm
Q&A with a LocWorld VeteranAre you new to LocWorld? Join Aki Ito to have your LocWorld questions answered. Aki is a LocWorld veteran with many tips and information to share. Welcome to LocWorldWide44! Or you can visit Solutions Square to network with exhibitors or connect with fellow attendees.
3:45pm – 4:30pm
AL5
DevOps and Localization — Precursor to Digital Transformation
DevOps refers to a function within software development departments, as well as to processes and a culture within research and development. In this panel discussion, we’ll discuss how localization ...Presenters:
Andrzej Poblocki

Suchita Rao
Moderator:
Karen Combe - Combe Consulting
TA5
To Translate or Not to Translate — A Hybrid Automation Approach Using AI to Enrich Translation Context
In this session, we will present a case study of a hybrid methodology for detecting and classifying known entities or common issues on text segments, including do-not-translate (DNT) segments, named ...Presenters:
Agustín Da Fieno Delucchi

Rafa Moral
TSc5
Freelance Translators in 2021: Troubled or Optimistic for What Lies Ahead?
Our panelists will share what providing freelance language services means for them, today and for the years to come. Join us for a discussion on how the pandemic impacted their daily work life and ...Presenters:
Catherine Christaki

Karen Tkaczyk
Moderator:
Jost Zetzsche - International Writers’ Group, LLC
4:30pm – 4:45pm

Break

4:45pm – 5:30pm
AL6
Engage and Build a Sphere of Influence (SOI)
You have a localization vision for your company. You want to build not only a language support group but also a growth enabler function. To do this successfully, you need to have the support and ...Presenters:
Melissa Biggs

Carrie Fischer

Hartmut von Berg
Moderator:
Antoine Rey - Venga Global
TSc6
Conversational AI: The International Perspective
Conversational AI solutions, such as chatbots, interactive customer service systems, and personal assistants run the gamut from simple systems with predefined paths that individuals choose to complex ...Presenter:
Arle Lommel
5:30pm – 5:45pm

Break

5:45pm – 6:30pm
AL7
Process Innovation Challenge
The PIC is a platform for innovations and innovators in the localization and translation industry, held during LocWorld conferences. Innovators have a stage to pitch their ideas to peers and experts. ...Presenters:
Rikkert Engels

Rafał Jaworski

Maiju Nurminen

Anouk Perquin - Anouk&Co
Konstantin Savenkov
Moderator:
Dave Ruane - XTM International
Hosts:
Jim Compton - RWS
Jochen Hummel - ESTeam AB
Yuka Nakasone - Global Bridge
TSc7
Up Close and Personal: A Conversation with Woman Leaders - Part II
This panel of women leaders will give us insight into their career paths, their personal challenges, what’s changed along the way and where they see the role of women leaders in 2021 and beyond. ...Presenters:
Siobhan Hanna

Nataly Kelly

Anna Schlegel
Moderator:
Kathleen Bostick - Argos Multilingual
6:30pm – 7:30pm
Lobby Bar SocialDo you remember at in-person conferences how you could walk past the lobby bar and find fellow attendees to chat with? Well, we can’t replicate the bar or the background music, but we still have you and your fellow attendees! Drop by, bring your own libation, and let’s chat!
2:45pm – 3:15pm

Thursday, June 10, 2021

8:30am – 9:00am
Solutions Square OpenDiscover the latest tools and innovations in our virtual exhibition hall during LocWorldWide44.
9:00am – 9:45am
CM8
Pushing Boundaries: The Role of Standardization in Delivering Personalized Content Experiences at Scale
Content personalization is imperative for companies of all sizes and configurations. Developing the capability to deliver individualized experiences — the right content, to the right person, on ...Presenters:
Marina Sedmak

Val Swisher
GB8
Reducing Boundaries in Intercultural Management
Our increasingly globalized world demands need for cross-cultural competencies. While our industry is ahead of many others in this respect, we have room for improvement. A recent research with over ...Presenter:
Jessica Rathke
T8
Getting Around "Misused" XML
XML itself, as well as XLIFF and other XML-based file formats are very common in the translation industry. Usually, our translation tools can deal well with them but every now and then the file ...Presenter:
Angelika Zerfaß
TA8
Monetize Your Language Data with Data Marketplace
While 2020 was a year of transformation, 2021 is the time to make the most out of all these changes. Over the past years, there’s been a shake-up of our ecosystem. We’ve moved from a purely ...Presenters:
Muhammad Alkhateeb
Miloš Milovanović

Benjamin  Tsou

Anne-Maj van der Meer
9:45am – 10:00am

Break

10:00am – 10:45am
CM9
Customer Journeys for Global Experiences that Deliver Personalization at Scale
A digital content strategy guru will share the need for global brands to map the customer journey to deliver personalized content experiences at scale. He will also share insights from content teams ...Presenters:
Vijay Hanumolu

Kevin Nichols
GB9
The Need for Speed! When an Asian Startup Enters the European Market
In the words of Klaus Schwa, “In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish.” How does localization fit in this new fast-paced ...Presenters:
Martina Pancot

Teresa Toronjo
T9
UI Change Detect in Globalization: An Intelligent Screenshot-based Change Identification
The solution starts with a pair of screenshots for a given webpage in any language. It divides the screenshots in a sequence of regions and performs a pixel level comparison. A red, green, blue-based ...Presenters:
Zhenyu Luo

Daniel Ni
UN9
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenters:
Teresa Marshall

Michael Stevens
10:45am – 11:15am
Coffee with Anne-MarieBring your coffee (tea or champagne) and join in on a conversation with Anne-Marie Colliander Lind and friends. Or you can visit Solutions Square to network with exhibitors or connect with fellow attendees.
11:15am – 12:00pm
SS10A
Neural AutoReview — Using Neural Networks for Automated Review and Grammatical Error Correction
For several years, interactive adaptive neural machine translation has been successfully applied at Lilt to augment professional linguists in a human-in-the-loop setting, allowing them to work faster ...Presenter:
Joern Wuebker
Sponsored By:

SS10B
Communicating with the Next Four Billion
The demand for Translators without Border’s (TWB’s) work has grown enormously in recent years. We have made inroads in changing the way the aid sector thinks about effective communication, and ...Presenters:
Ibrahim El-Yakub

Stella Hodkin Paris
Sponsored By:

SS10C
Masters of Localization
As localization has matured, best practices are emerging. To share these best practices, The Localization Institute is proud to offer a portfolio of master classes taught by experienced localization ...Presenters:
Tim Arata

Melissa Biggs

Karen Combe

Eva Klaudinyova

Francesca Sorrentino

Peng Wang

John Yunker
Moderators:
Alex Bernet - LocWorld
Ulrich Henes - LocWorld
Sponsored By:

12:00pm – 1:00pm
LunchRWS welcomes you to grab your lunch and join the conversations during the lunch hour.Sponsored By:
1:00pm – 1:45pm
CM11
Localizing Customer Journeys to Scale Your Business
As content leaders, it’s essential to understand what a company needs to grow and scale its business. To develop an intimate understanding of content needs, we need to keenly observe the ...Presenter:
Akash Dubey
GB11
Building a Case for Centralizing Marketing Localization
ServiceNow is a fast-growing organization and is at the starting point of centralizing the marketing localization efforts in order to increase speed and scale. We built a business plan with clear key ...Presenters:
Kimon Fountoukidis

Mariëtte Pepping
T11
Overcoming JSON Anarchy, Broken File Formats, and ICU Issues
Are free-form jazz file formats mucking up your software localization efforts? It’s pretty crazy that a missing curly bracket can cause such trouble for translators, localization managers, and ...Presenter:
Olivier Libouban
UN11
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenters:
Teresa Marshall

Michael Stevens
1:45pm – 2:00pm

Break

2:00pm – 2:45pm
CM12
The Future of Localization: Adapting to a Digital-First Universe to Achieve International Growth
The coronavirus pandemic dramatically accelerated digital transformation, resulting in an explosion of content and increased pressure to localize this content faster. Organizations must operate ...Presenters:
Kajetan Malinowski

Jaime Punishill
GB12
Challenge Accepted! Local Conference Goes Global
What happens when your biggest client presents you with the challenge to take their flagship onsite conference online, for the first time, globally? First, you don’t have time to waste when ...Presenters:
Alina Birsan

Madalina Neamu
T12
Easyling on Location — Proxying the Privacy-conscious
One of the primary arguments against using a translation proxy is privacy. Some clients may be unwilling to transmit customer data through a third party or may be operating in highly regulated ...Presenter:
Zalán Meggyesi
UN12
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenters:
Teresa Marshall

Michael Stevens
2:45pm – 3:15pm
Conference Networking TimeVisit Solutions Square, exchange messages with other attendees, schedule a video meeting or find a group discussion you would like to join or create.
3:15pm – 4:00pm
CM13
Sound Mind, Sound Body: A Digital Marketing Journey to Glocalization
ASICS is pushing content boundaries by empowering its regional digital marketing teams to quickly and efficiently create relevant global assets adapted to meet the needs of local users. In this case ...Presenters:
Erica Belanger

Alessandra Binazzi
GB13
Future Best Practices from Leading Global Websites
Drawing on findings from the 2021 Web Globalization Report Card, we will share the latest insights on the leading global websites — from languages to emerging trends and best practices. Websites ...Presenter:
John Yunker
T13
Taking Screenshots from Multiple Language UIs in Parallel
In this session, we’ll present a new parallel way of web UI testing. With this solution, we can drive multiple browsers running the same operation at the same time. We can take screenshots from ...Presenters:
Peter Tan

Zhenjun Zhuo
UN13
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...Presenters:
Teresa Marshall

Michael Stevens
4:00pm – 4:15pm

Break

4:15pm – 5:00pm
AL14
Managing Quality as a Business Function
Most companies approach quality as a primarily linguistic function, applying the same translation approaches, quality standards, and quality requirements regardless of the type of content and the ...Presenter:
Eva Klaudinyova
GB14
Life Sciences in Times of a Pandemic
In times of a pandemic, shift happens, and rules may change! In this session, we will share the journey of two industry professionals along their path of several life sciences industries. In an ...Presenters:
Richard Korn

Clio Schils
T14
Localized Support Videos Outperform Traditional Marketing Videos in Many Ways
Illustrated by various client cases, we will present how support videos outperform traditional marketing videos when done well. More views, bigger satisfaction rates, and doing more with less. ...Presenters:
Wouter Maagdenberg

Agnes Vonk-Lub
TSc14
The Partnership Potential: Bridging the Vendor/Buyer Chasm
Despite the obvious need for increased partnerships, negative stereotypes about buyers (from vendors) and vendors (from buyers) persist. This no-holds-barred session directly addresses some of these ...Presenters:
Tim Arata

Loy Searle

Erik Vogt
5:00pm – 5:15pm

Break

5:15pm – 6:00pm
LWW44-Conference Closing and NetworkingJoin us for some final words as well as networking for the last time this conference.
2021-04-18T17:09:19-07:00

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