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LocWorldWide45 Conference Program

Sessions are peer reviewed to be relevant for you.

All times listed are PDT (Pacific Daylight Time)

Tuesday, October 19, 2021

8:30am – 10:00am
Opening Reception and Newbie Welcome

Let’s get this conference started on the right foot! The Opening Reception and Newbie Welcome is open to all LocWorldWide45 attendees. The second “floor” of the networking site will be hosted by Aki Ito and is specifically designated for all conference newcomers. Everyone is invited and encouraged to visit this area to meet our new attendees, answer their questions, and get to know them. The remainder of the networking site is for everyone (new and old) to meander through the tables and meet colleagues and ...

Wednesday, October 20, 2021

7:30am – 8:00am
Solutions Square Open

Discover the latest tools and innovations in our virtual exhibition hall during ...

8:00am – 8:15am
LWW45-Welcome

Join LocWorld principals, Ulrich Henes and Donna Parrish, to learn about what to expect from ...

8:15am – 9:00am
K1
Localization Thought Leaders on Pushing Boundaries
There are many ways we in the localization industry have pushed boundaries. Indeed, the actual act of localizing pushes the boundaries of language and culture! We have put together a group of industry thought leaders who have done their own boundary pushing. They will be talking about their accomplishments and experiences as well as what Read More ...Presenters:
Madhuri Hegde


Nitish Singh

Faiza Sultan
9:00am – 9:30am
Networking

Discuss issues after the keynote Q&A, and get to know others at your ...

9:30am – 10:15am
CM1
Healing the World: How Unmind Is Pushing Global Mental Health Content Boundaries
In this session, we present a case study that looks at the challenges faced when a relatively small business-to-business startup progresses. The process began with a contract signing with a ...Presenters:
Rahel Anne Bailie

Elliott King
PIC1
Process Innovation Challenge
The PIC is a platform for innovations and innovators in the localization and translation industry, held during LocWorld conferences. Innovators have a stage to pitch their ideas to peers and experts. ...This is an hour-long session, ending at 10:30amPresenters:
Nour Hussein

Rafał Jaworski

Dominick Kelly

Vincent Truong Van Nga

Qiang Wan

Alex Zekakis
Moderator:
Dave Ruane - Lion People Global
Hosts:
Esther Curiel - Zoetis
Cornelia Sittel - Salesforce.com
Peter Swaniker - MonitorQA
TA1
How AI Is Revolutionizing Multilingual Customer Chats and Real Time Conversations
TA1: How AI Is Revolutionizing Multilingual Customer Chats and Real Time Conversations Fewer than five percent of the world’s population speaks English as a first language, yet global businesses ...Presenters:
Belén Agulló García

Bern Elliot

Heather Shoemaker

Francesca Sorrentino
Moderator:
Carissa Bhardwaj - Language I/O
TSc1
Mergers and Acquisitions: Transitioning Without Losing Momentum
Mergers and acquisitions (M&A) have been a hot topic this year with some high-profile deals. But what comes next? We’re going to explore what happens after the ink dries. From integrating two ...Presenters:
Britta Aagaard

David Čaněk
10:15am – 10:45am
Coffee with a Localization Leader

Bring your coffee (tea or champagne) and join in on a conversation with Johan Sporre. Or you can visit Solutions Square to network with exhibitors or connect with fellow ...Presenter:
Johan Sporre

10:45am – 11:30am
CM2
Motivating Others to Globalize at Indeed
Globalization motivation is devoted to elevating the localization industry from service provider to strategic partner with alignment, clear terminology, and an integrative process. There is a trend ...Presenters:
Esther Curiel

Erica Haims
GB2
Disruptive Trends in Multimedia Localization and Video Streaming
YouTube is the second most popular website on the internet. And according to Hubspot, three in every four millennials watch at least one video per day. Video has never been more popular. This rise in ...Presenters:
Alex Chernenko

Paul Davis
TA2
Measure Twice, Cut Once: Building Your MT Program Right the First Time
Machine translation (MT) program development is a high priority for most if not all localization managers. But making sense of the MT landscape is hard. Every vendor seems to have an MT offering — ...Presenters:
Carmen Avilés Suarez

Mathieu Lonchampt

Christos Makropoulos

Johan Sporre
Moderator:
Konstantin Savenkov - Intento
TSc2
The Past, Present, and Future of LocWorld and LocLunch
Ulrich Henes, and Jan Hinrichs will interview each other and answer questions about both programs. Topics to be discussed include personal drivers and motivation, history and future, Ort der ...Presenters:
Ulrich Henes

Jan Hinrichs
11:30am – 12:30pm
Lunch

Translation Back Office welcomes you to grab your lunch and join the conversations during the LocLunch hour.

This LocLunch is free an open to the public on Sponsored By:

12:30pm – 1:15pm
CM3
When Content Is Not Equal
Many people read and write only in languages that have no digital support. With limited access to information critical to modern living, they cannot participate in ecommerce, email, web searches for ...Presenters:
Craig Cornelius

Jeannette Stewart
GB3
Why Localization Teams Should Be Thinking about Language Operations
As companies’ customer bases grow globally, many teams turn to services like localization to make sure their websites and communications are translated into their stakeholders’ native languages. ...Presenters:
Vasco Pedro

Kieron Taylor
TA3
How to Optimize Your Language Data Through the Power of NLP
If we have access to large volumes of data in all languages and domains, massive-scale machine translation is possible. Isn’t it time to bridge this gap and unleash the power of all our language ...Presenters:
Andras Aponyi

Amir Kamran
TSc3
Meeting the New Global CX Imperative
Enterprises aspire to a global customer experience, but often the individuals who are responsible for preparing the content to support this goal have little ability to assess its effectiveness when ...Presenter:
Arle Lommel
1:15pm – 1:30pm

Break

1:30pm – 2:15pm
CC4
A Journey into the Fundamentals of In-house Localization Teams
In this presentation, panelists aim to promote a discussion about adopting (partially or in full) an in-house localization delivery model. They will bring different views from both the client’s ...Presenters:
Esther Curiel

Eulalia Franco
Moderator:
Rodrigo Cristina - Argos Multilingual
CM4
Inclusive Terminology — A Change That Goes Beyond Words
Language is a social technology. As society changes, language, too, should evolve. However, in some areas, such as technical terminology, changes to the language can be complex and difficult to ...Presenters:
Elena Dunne

Belén Rubalcaba
GB4
Multilingual Audiovisual Content and Events — Complexity and Simplicity
Audiovisual content is a key channel for companies that need to communicate with multiple markets and different target groups. How can companies successfully navigate the various dimensions of the ...Presenters:
Karin Gut

Giulia Silvestrini

Manuel Stöckl
TA4
1991-2021: Thirty Years of Linguistic Casualties in Former Yugoslavia
The outbreak of the Yugoslav wars back in 1991 resulted in the official linguistic separation of Serbo-Croatian into four variants (Serbian, Croatian, Bosnian, Montenegrin) using two different ...Presenters:
Dimitra Kalantzi

Jakov Miličević
2:15pm – 2:45pm
Q&A with a LocWorld Veteran

Are you new to LocWorld? Join Aki Ito to have your LocWorld questions answered. Aki is a LocWorld veteran with many tips and information to share. Welcome to LocWorldWide45!

Or you can visit Solutions Square to network with exhibitors or connect with fellow ...Presenter:
Aki Ito

2:45pm – 3:30pm
CM5
The Source Language Changes: No Problem! or Oh My!
In the non-English speaking parts of the world, it’s becoming increasingly common for global companies to switch from creating their information in their native (local) language to English. This, ...Presenters:
Marie Blanke

Mitja Sternkopf
GB5
Solutions 2.0 — Visualizing the Next Generation of Solutions in Localization
Whether through preparing killer proposals for new business problems, unlocking the potential of new tools or services, or cracking the latest constraints in resources, price, or timelines, solutions ...Presenters:
Michael Harris

Jon Ritzdorf

John Weisgerber
Moderator:
Erik Vogt - Vogt Strategy
TA5
How NLP AI Can Police Other Language AI Systems — AI Keeping an Eye on AI
AI systems such as neural machine translation (NMT) are getting better at producing more fluent translations. Translations produced with the help of intelligent tools are starting to look, well, ...Presenter:
Rafał Jaworski
TSc5
Up Close and Personal
This panel of women leaders will give us insight into their career paths, their personal challenges, what’s changed along the way and where they see the role of women leaders in 2021 and beyond. ...This is an hour-long session, ending at 3:45pmPresenters:
Noreen Henry

Loy Searle
Val Swisher
Moderator:
Kathleen Bostick - Summa Linguae
3:30pm – 3:45pm

Break

3:45pm – 4:30pm
CC6
How to Take the Next Step in Localization — Using Your Existing Resources
Translations are a big, important first step for localization, but how do you handle images and video? In this presentation, we’ll go through how Shopify was able to localize its help center images ...Presenter:
Jordan Wille
GB6
How to Put Values in Action and Power a Global Success
Voted 2021 Best Place to Work for Disability Inclusion, and the Best Company for Multicultural Women 2021 and the Black Professionals Network, Citrix is at the forefront of putting values in action ...Presenters:
Susie Hamlin

Elliot Polak
TA6
Machine Translation for Asian Languages: Challenges, Solutions, and Innovations
In this panel discussion three leading Asian machine translation (MT) providers, Rozetta, Tencent and Pangeanic, will share their perspective on the state of MT technologies in Asia. The speakers ...Presenters:
Amando Estela

Tudor Toma

Yoshio Yoshikawa
Moderator:
Aleš Tamchyna - Memsource
TSc6
Toppling the (Ivory) Tower: Caution — Provocative Content Disrupts Norms
The localization industry is the unsung hero of diversity/equity/inclusion (DEI) having long evangelized the economic benefits of cultural inclusion. One forward thinking tech company executed an ...Presenters:
Shelly Priebe

Lewis Taylor
4:30pm – 4:45pm

Break

4:45pm – 5:30pm
CC7
Keys to Scaling Translation on a Dime
In this presentation, we will demonstrate how technology can scale globalization/localization for an enterprise. With two employees, a modern translation management system, and a self-service model, ...Presenter:
Rachel Hegeman
GB7
eLearning and the Localization Industry — Size and State
The eLearning market size is set to exceed $375 billion USD by 2026. The growing demand for technology-enabled teaching and training, and the rapid adoption of advanced cloud technology has created ...Presenter:
Rucha L. Sheth
TA7
Solutioning the Pandora's Box of Language AI — NLP, NLG, Machine Learning — in Simple Language
This ‘Fireside Chat’ round table will discuss how machine learning, natural language processing (NLP), and natural language generation (NLG) affect localization operations. In what situations ...Presenters:
Michal Antczak

Maxim Khalilov

Ben Sargent
Moderator:
Kathrin Bussmann - Verbaccino
TSc7
The Art of Building and Growing a Localization Team
The localization team is often the core of a company’s global success. In this panel discussion, we will cover how to build, grow, or transform a group of employees into an energized, ...Presenters:
Yoko Drain

Jordi Macias

Pascale Tremblay
Moderator:
Mimi Hills - Hillstra Associates
5:30pm – 6:30pm
Lobby Bar Social

Do you remember at in-person conferences how you could walk past the lobby bar and find fellow attendees to chat with? Well, we can’t replicate the bar or the background music, but we still have you and your fellow attendees! Drop by, bring your own libation, and let’s ...Sponsored By:

Thursday, October 21, 2021

7:30am – 8:00am
Solutions Square Open

Discover the latest tools and innovations in our virtual exhibition hall during ...

8:00am – 9:00am
K2
Stories from the Corporate Localization Front — and Their Strategic Lessons
As a localization leader, have you ever felt like you needed a compass to navigate how to strategically build a team and set up your technology and processes for the long term? A good strategy works ...Presenters:
Francesca Di Marco

Christian Redmann

Lyena Solomon
Moderator:
Wayne Bourland - Dell Technologies
9:00am – 9:30am
Networking

Discuss issues after the keynote Q&A, and get to know others at your ...

9:30am – 10:15am
AL8
Coping with Stressful Situations: Crises, Careers and Changes
How do you cope with stressful situations? Crises happen. Though not typically on the scale of a global pandemic. But when they do, this past year has proven that life goes on — meetings continue, ...Presenters:
Silvia Avary

Carrie Fischer

Lupe Gervás Pabón
Moderator:
Kristin Gutierrez - KG, LLC
EDU8
The Challenges and Opportunities of Media and Game Localization Education: A Conversation Between the Industry and the Academia
A Conversation Between the Industry and the Academia In this panel discussion, we present the challenges and opportunities of education for the media and game localization industries — two of the ...Presenters:
Micaela Belluzzo

Jorge Díaz-Cintas

Magdalena Jagucka

Carme Mangiron
Moderator:
Belén Agulló García - Deluxe Media
T8
A Visualized Utilization in G11n: Search and Verify Multilanguage Text on Screenshots
This solution combines HTML hierarchy (DOM) and the screenshot of a given web page in any language. It extracts the web content and forms schemed structure that simplifies each HTML node as several ...Presenters:
Zhenyu Luo

Daniel Ni
TL8
Translators: Meet Some Vendor Managers
In this session, a panel of vendor managers who deal directly with translators will be on hand to discuss various topics such as: What drives a vendor manager? How can a translator be more attractive ...Presenters:
Richard Brewis

Michalina Krogulecka

Ann Lawless

Rujira Saithong
Moderator:
Ulrich Henes - LocWorld
10:15am – 10:45am
Coffee with a Localization Leader

Bring your coffee (tea or champagne) and join us in a conversation with Jochen Hummel.

Or you can visit Solutions Square to network with exhibitors or connect with fellow ...Presenter:
Jochen Hummel

10:45am – 11:30am
AL9
Tiered Localization — A Way to Better Serve Business
Global technologies, economic changes, and company mergers and acquisitions are reshaping the localization requirements. How to better satisfy those requirements with optimized localization cost ...Presenters:
Sabine Peng

Hongmei Shi
EDU9
EDUinLOC Around The World — How Are We Teaching Localization in Different Countries?
In this panel discussion, we will talk about how instructors teach localization in different countries, what the challenges and opportunities are in the different regions, what the main focus is ...Presenters:
Juan Baquero

Ugo Ellefsen

Nazaret Fresno Cañada

Agnieszka Szarkowska
Moderator:
Belén Agulló García - Deluxe Media
T9
A Decentralized CAT Tool for Natural TM Translation
In this presentation, we introduce a computer-aided translation (CAT) tool that defines a novel type of translation memory (TM) for maximum accessibility, usability, and productivity. Unlike any ...Presenter:
Yu Zhang
TL9
New Frontiers in Translation
This session will consist of two parts. In the first part, two of the organizers of a recent Innovation in Translation Summit will report on the findings of their presenters and panelists. This will ...Presenters:
David Čaněk

Nora Díaz

Jay Marciano

Peng Wang

Jost Zetzsche
UN9
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...This session is limited to 30 attendees.Moderators:
Teresa Marshall - Salesforce.com
Scott Schwalbach - LocalizationEvolved
11:30am – 12:30pm
Lunch

Translated welcomes you to grab your lunch and join the conversations during the lunch ...Sponsored By:

12:30pm – 1:15pm
SS10A
How to Implement a Connector-forward Approach: Improvements Without Sacrifice Using a Connector-first Approach
At Lilt, we believe that localization technology should enable organizations to manage their global customer experience from any system. But what does this actually mean for you? An end to new ...Presenter:
Sylvia Borek
Sponsored By:

SS10B
The Growth of Translators without Borders – Four Billion Conversations for Social Good
Did you know there are four billion people left out of global conversations? They are locked out of vital communications because language technologies and digital communications are not accessible in ...Presenter:
Stella Hodkin Paris
Sponsored By:

SS10C
Meet with the Localization Masters from The Localization Institute
As localization has matured, best practices are emerging. To share these best practices, The Localization Institute is proud to offer a portfolio of master classes and ReadySetGo classes taught by ...Presenters:
Tim Arata

Melissa Biggs

Karen Combe

Eva Klaudinyova

Peng Wang

John Yunker
Moderators:
Alex Bernet - LocWorld
Ulrich Henes - LocWorld
Sponsored By:

SS10D
The Global Toolbox
Join the hosts of the three Global Toolbox sessions to find out more about each one. Each toolbox host will tell you something about the session, why they are doing it, who it is for, and take ...Presenters:
Anne-Marie Colliander Lind

Daniel Goldschmidt

Erik Vogt - Vogt Strategy
Sponsored By:

1:15pm – 1:30pm

Break

1:30pm – 2:15pm
AL11
Why Africa?
Our image of Africa is crowded with photos of hungry children, brutal wars, and devastating natural disasters. Fortunately, there is more to Africa, a lot more. In this session (which is somewhat of ...Presenters:
Theophan Marube

Binta Moustapha

Stevy Daic Ndjala Totolo

Cynthia Obioha
Moderator:
Michael Klinger - Language Transactions
EDU11
Careers in Localization
One of the primary reasons we seek higher education is to increase our chances to have an ideal career with better pay. Three panelists will discuss how to develop a career in localization and what ...Acknowledgement: Jost Zetzsche - Independent English-German Translator, Localization Consultant, and WriterPresenters:
Stephan Cocron

Marina Ilari

Annette Lawlor
Moderator:
Aki Ito - Crestec
T11
Adventures in the World of TMX
Many people consider translation memory exchange (TMX) to be the best intermediate file format for transferring translation memory from one computer-assisted translation (CAT) tool to another, but ...Presenter:
Richard Sikes
TL11
Careers in Localization
One of the primary reasons we seek higher education is to increase our chances to have an ideal career with better pay. Three panelists will discuss how to develop a career in localization and what ...Acknowledgement: Jost Zetzsche - Independent English-German Translator, Localization Consultant, and WriterPresenters:
Stephan Cocron

Marina Ilari

Annette Lawlor
Moderator:
Aki Ito - Crestec
UN11
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...This session is limited to 30 attendees.Moderators:
Teresa Marshall - Salesforce.com
Scott Schwalbach - LocalizationEvolved
2:15pm – 2:45pm
Meet the Academics

Do you know how academics contribute to bridge the gap between academia and industry? Join us to hear our perspectives from universities in Vienna, Ireland, USA and Canada. You can also visit Solutions Square to network with exhibitors or connect with fellow ...Presenters:
Tabea De Wille

Jan Grodecki

Alina Secară

Peng Wang

2:45pm – 3:30pm
AL12
A Buyer's Guide to TMS
When beginning a new localization program, where do we start? Having a translation management system (TMS) is the obvious path forward. But, with all the options on the market, how do we define ...Presenters:
Olga Beregovaya

Stephan Cocron

Anna Golubeva

Georg Kirchner
Moderator:
Iti Sahai - Klaviyo
EDU12
The Students' Voice
A critical view of different courses in localization from a student’s perspective. Listen to first hand experience and feedback from students on what they learned and how they were able to apply ...Presenters:
Alejandro González López

Emeline Robert-Pottorff

Tyler Tomaszewski

Ren Yi
Moderator:
Jan Grodecki - Welocalize
TL12
Translators: How to Increase Revenue
Often translators get positioned in a lower tier of translation wages. How can they improve their earnings? Listen to this panel of successful translators to find out what they did to rise above the ...Presenters:
Michèle Hansen

Ben Karl

Christoph Niedermair

Michael Schubert
Moderator:
Jost Zetzsche - International Writers’ Group, LLC
UN12
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...This session is limited to 30 attendees.Moderators:
Teresa Marshall - Salesforce.com
Scott Schwalbach - LocalizationEvolved
3:30pm – 3:45pm

Break

3:45pm – 4:30pm
AL13
Is There a Gold Standard for Translation Technology Stack?
Whether one is starting a new translation program or looking to update the existing technology stack, there is always a question of “where do we begin?” It is not an easy problem to solve ...Presenters:
Michal Antczak

Lucio Gutierrez
Hartmut von Berg
Moderator:
Iti Sahai - Klaviyo
EDU13
Connect Localization to the Next Generation
Since 2016, the product globalization team at VMware has visited five top universities in China each year to deliver lectures, workshops, or tech talks covering internationalization and localization ...Presenters:
Zhenhui Chao
Ellen Ma
TL13
Transitioning from Linguist to Business Owner
To work as a linguist, you undoubtedly studied and trained for years, but there is something translation academic programs likely did not prepare you for: running a business. Even if you are working ...Presenters:
Judy Jenner

Martina Russo

Madalena Sánchez Zampaulo
Moderator:
Marina Ilari - Terra Localizations
UN13
Unconference @ LocWorld
Interested in a unique track at LocWorld? Are you ready to join the conversation and discussions? Again, we are holding an “unconference” at LocWorld. Never heard of that? An unconference ...This session is limited to 30 attendees.Moderators:
Teresa Marshall - Salesforce.com
Scott Schwalbach - LocalizationEvolved
4:30pm – 4:45pm
LWW45-Conference Closing

Join us for some final words as we bid farewell to ...

4:45pm – 5:45pm
Lobby Bar Social

Do you remember at in-person conferences how you could walk past the lobby bar and find fellow attendees to chat with? Well, we can’t replicate the bar or the background music, but we still have you and your fellow attendees! Drop by, bring your own libation, and let’s ...

veseycreative2022-07-20T23:03:13-07:00