Localization and Globalization Frameworks: The forest through the trees
I first realized localization was a career when I began doing it. That same year I attended my first LocWorld with the help of the LocWorld organizers and committee. My employer was unwilling to pay, so I found a sponsor to pay for the LocWorld fees I could not afford. At my second LocWorld, Bill [...]
Meet our #LocWorld39 keynote, Fredrik Härén
Fredrik Härén Fredrik, you are our keynote in Kuala Lumpur. How would you introduce yourself to our audience? I’m an author and speaker on business creativity. My niche as a speaker is to be global, and I love speaking at international events in front of an international audience — I’m even called the [...]
Meet our keynote speaker at #LocWorld35 – Erica Orange
Erica, you are our keynote in Silicon Valley. How would you introduce yourself to our audience? I’m a futurist. I reflect on short and long-term trends and I focus on the changes that will reshape the future. What can our audience expect from your presentation? I’m going to try to un-trap their minds and teach [...]
Meet our keynote speaker at #LocWorld34, Andreas Ekström
Andreas, you are our keynote speaker at LocWorld in Barcelona. How would you like to introduce yourself to our audience? As a reporter. Even though my main line of work today is all about speaking, educating and working tightly with boards and leaders of all kinds to try to figure out where society is headed, [...]
Meet our keynote speaker at #LocWorld33, Jeffrey Towson
Jeffrey, you are our keynote speaker at LocWorld in Shenzhen. How would you like to introduce yourself to our audience? I’m a professor at Beijing University, and an expert on how Chinese consumers and competitors are disrupting global markets. I don’t know foreign policy, I don’t know politics, but I know that the entire Asian [...]
Meet our keynote speaker at #LocWorld32, Donald Cooper, MBA, CSP, HoF
Donald, your topic at LocWorld in Montreal is ‘The Business of Language...and the Language of Business...how to engage global customers, profitably!’ What will be a few of the key takeaways? I’m fascinated by the connection between language and culture. It is impossible to understand one without the other. We become what we speak. Your LocWorld [...]
Meet our keynote speaker – #LocWorld31
Meet our keynote speaker at #LocWorld31, Paul O´Dea, CEO and cofounder of Select Strategies You are our keynote speaker in Dublin, how does it feel to speak to our audience? I’m very excited! It’s a rare opportunity to talk to entrepreneurs, especially in owner run businesses, and larger companies at the same time. It’s [...]
Meet our keynote speaker – #LocWorld30
Meet our keynote speaker at #LocWorld30, Rochelle Kopp, Founder and Managing Principal of Japan Intercultural Consulting Rochelle, how does it feel to speak for the localization industry? Over the years I’ve had the chance to meet quite a few people involved in the localization industry, and it has always been fascinating talking with them. I have [...]
How to Make Your Brand “Big in Japan”
Guest post by Libor Safar, Marketing Director at Moravia. Things are easy when you’re big in Japan… or so go the lyrics of the 1984 hit from the German band Alphaville (remember, anyone?). The same holds true for enterprises. Yet achieving success in the Japanese market does not come easily, as many global companies have [...]
What Should You Localize?
Guest post by: Don DePalma, Chief Strategist and Founder, CSA Research International markets represent major revenue opportunities around the world, but most companies support just a fraction of the languages they need to reach prospective customers. CSA Research’s data shows that global marketers need 14 specific languages to reach 90% of the world’s online opportunity. Those [...]
Experts Target $70 Billion IoT Market
While products like Google Glass and Apple iWatch may dominate technology news on wearables, a rich and thriving market for these Internet-enabled devices is enjoying explosive growth in the Internet of Things (IoT) worldwide. Little wonder then that with revenues projected to reach $70 billion by 2025 globally, language service providers will play a vital [...]
LocWorld27 Keynote Speaker Announced: Kaiser Kuo
Kaiser Kuo is an American-born writer, rock musician, technology watcher and cultural commentator. In June 2010 he became director international communication at China’s largest search engine, Baidu.com. Baidu was the first Chinese company to become part of the NASDAQ-100 index. In 2007, he joined the leading advertising agency Ogilvy as their director of digital strategy, [...]