Whether through preparing killer proposals for new business problems, unlocking the potential of new tools or services, or cracking the latest constraints in resources, price, or timelines, solutions as a function has become mission critical in localization. Yet unlike translation, project management, and executive functions, solutions as a function has no formal definition, proscribed training for, or best practices on how to excel at it. What does excellence in solutions look like? How does one go about building a fantastic solution? In this panel discussion, we will draw from the experiences of three distinctly different perspectives of solutioneering to explore how solutions as a profession, business function, or problem solving role needs to evolve to meet today’s demanding business needs.