Innovative Strategy for Creating and Maintaining 2,850 Different Manuals in 40 Languages

Track: Content Strategy | CS8 |
Friday, June 5, 2015, 3:30pm – 4:20pm
Held in: Salon 7 Wien
Matthias Gutknecht - STAR Group
Host: Scott Abel

Vaillant is a market and technology leader of living comfort solutions that includes heating and cooling products, systems and services. With a growing and complex business environment, in 2011 Vaillant’s information creation, translation and information delivery functions were faced with the task to do more with less. Several challenges had to be tackled and a different strategy had to be developed. Among the challenges encountered: no manual handling of country specific templates, reuse of content and translations, reduction of manual handling processes, increase of overall quality and improve quality and usage of terminology databases.

In this presentation you will learn about:

  • The Vaillant strategy to overcome the challenges AND to prepare for the future
  • The project implementation and how Vaillant dramatically reduced the cost of information creation, translation and publication
  • Realized synergies and interesting key figures
  • How changing from unstructured content (using traditional desktop publishing tools) to structured content (using an intelligent content authoring solution) has brought significant advantages