A Journey of Transformation: From Localization Provider to Global Experience Partner

Track: Global Web | GW4 |   Everyone |
Wednesday, June 12, 2019, 4:30pm – 5:15pm
Held in: Room F1-4
Presenters:
Stefani Grothe - LinkedIn 
Asako Miyazaki - LinkedIn
Host: Katie Botkin

The more global your company operates, the more local it needs to become in order to delight customers with relevant products and content. Localizing global content and adding the right amount of local relevance and flair is key in championing the mission of online businesses, and to fulfill this mission your team has to evolve from a service provider to a trusted global partner. How do you achieve that transformation? In this session we will offer insights on how you can embed yourself within design, product and engineering, user research, marketing and voice and tone in order to become a global experience partner.

Takeaways: Attendees will learn how to transform their in-house localization organization from a service provider to a global partner providing local expertise from end to end; how to establish partnerships early-on and engage with stakeholders in product, design, engineering, user research and marketing across the company; and how to support the increasingly local focus of a growth-minded global company.