How a Leading Fitness Platform Built a Brand-New AI-Driven Localization Program (Including Onboarding TMS, MT/AI Provider, & LSP) and Went Global in Under 6 Weeks
Track: Global Business | GB4 | Intermediate |
Wednesday, October 15, 2025, 4:30pm – 5:15pm
Held in: Steinbeck 2
Presenters:
Ben Cornelius - Cornelius Communications
Paul Danter - Welocalize
Daria Sinitsyna - Intento
Moderator: Pascale Tremblay
In just 6 weeks, the (native-Californian) leading social platform for athletes, Strava built a brand-new Localization Department to support an acquisition. They launched a modern technology stack, integrated the selected TMS with 18 content repositories, selected the MT/AI partner for AI-driven translation workflows, and onboarded the LSP for MTPE tasks. Despite the app’s lack of internationalization, Strava ran parallel I18N and L10N efforts, localizing over 2 million words into 7 languages. Strategic prioritization from both companies’ leadership, rapid partner alignment, and expert guidance from the selected L10N consultant delivered enterprise-grade localization to the Strava community at unprecedented speed and scale.
Key Takeaways:
- AI-driven localization at scale is possible in weeks, not months — we’ll show you how.
- Localization team management – how to be a symphony conductor rather than a cat-herder.
- Real-world insights from global fitness app leader, Strava on balancing automation with human expertise to enhance customer engagement.
