In 2014 Adobe made several releases of its creative offering, the Creative Cloud suite of products and services. The completely new part this time consisted of several powerful mobile apps for creatives. These apps went from zero lines of code to shipping successfully across multiple markets in six months. During this presentation we will focus on factors that allowed Adobe’s globalization team to ensure this success: from early strategy evaluation to the assessment of localization readiness, preproject planning, taking advantage of translation and automation technologies, structuring production and communication, and creating strong partnerships with language service providers.
Adobe Creative Cloud Ecosystem: From Zero Lines of Code to a Collection of Global Products in Six Months