Artificial Intelligence or Artificial Nonsense? Cutting Through the GenAI Fog

Track: Multilingual AI | AI6 |
Thursday, October 12, 2023, 11:45am – 12:30pm
Held in: Sierra, Lobby Level
Caleb Belohlavek - Adobe 
Darin Goble - Welocalize 
Kirti Vashee - Translated
Moderator: Arle Lommel

Looking back a year after generative AI (GenAI) exploded into public awareness with the launch of ChatGPT, where has the technology lived up to its initial hype and where does it fall short? Is it truly ready to replace (some) language professionals or is it a tool that will help them achieve more? How is it affecting pricing, translation volumes, and other key factors? Join CSA Research senior analyst Arle Lommel for a no-holds-barred discussion with panelists representing LSPs, MT developers, and language service buyers. Attendees are encouraged to bring tough questions for the panelists to help cut beyond the hype and the fear in order to arrive at a realistic assessment of the role that this technology will play in the language industry.

Takeaways: Attendees will discuss where GenAI has lived up to the initial hype and where it falls short in meeting expectations; understand the capabilities and limitations of GenAI in terms of replacing language professionals and its potential to enhance their productivity; explore how GenAI is influencing pricing models and translation volumes in the language industry. They will learn about the factors driving these changes and how they may impact language service providers, MT developers, and buyers of language services; engage in a candid discussion with industry experts to gain a realistic assessment of the role GenAI will play in the language industry and get a deeper understanding of the evolving landscape and the implications for industry stakeholders.