Attract, Engage, Delight Users: Creating a Cohesive In-language Experience

Presenter:
Gaya Saghatelyan - HubSpot, Inc.

You’ve advocated for creating a global product; you’ve invested resources into localizing content for your prospects and customers; and you’ve raised awareness of the importance of localization. But you’re just not sure where your localized experience stands and how your customers and users feel about it. In this session we’ll share how HubSpot did a holistic audit of its in-language experience and created a framework for measuring the impact of the in-language experience on the flywheel. This session is an introduction to EG8: Attract, Engage, Delight Users: Creating a Cohesive In-language Experience in the LocWorldWide43 main program.