Automatically Create How-to Videos for Global Audiences with Structured Content

Track: Content Management | CM7 |
Friday, October 19, 2018, 2:00pm – 3:00pm
Held in: Marina
Wouter Maagdenberg - TXTOmedia
Host: Scott Abel

Digital transformation is not (purely) technology driven. Customer demand changes and we as businesses need to respond to keep them happy. Otherwise the competition will. People search for inspiration, product comparison and support. Their optimum content is to-the-point, easy and native. And today that content is most often video. But how about your company’s content? We will explain to you how you take your existing content and turn it into videos and animations that meet all expectations on-the-fly. Without any hassle or additional translations.

Takeaways: Attendees will learn that 48% of smartphone users are more likely to buy from you if you have instructional videos available; how-to videos earn the most attention by far of any content category on YouTube (more than music clips and gaming!); video is nothing more than a told story; your video content is already there, you just don’t know it; and yes, your non-English video content is also already there.