Balancing Demands of Legacy and Next Generation Products While Growing a Core Localization Program

Track: Global Business | GB5 |   Everyone |
Friday, November 8, 2019, 9:30am – 10:15am
Held in: Regency 2
Presenter:
Mary Anne Henselmann - ADP
Host: Hanna Kanabiajeuskaja

How do companies grow their localization programs while also balancing the needs of legacy products with the needs of next generation products? Each has different priorities, goals, development/translation budgets and revenue streams, but core requirements are the same. Although ADP has been in business for over 70 years, the localization program/team has been in existence only eight years. In this session we will discuss how ADP’s translation management services team has been handling this dilemma by expanding their program to deliver not only a strong foundation from which all products benefit, but to provide a fertile ground from which the next generation products can grow.

Takeaways: Attendees will come away with an understanding of typical challenges and requirements for legacy and next generation products along with ideas on how they might address the same business issues in their own companies.