Being First Has Taught Us Some Things: Lessons from Microsoft's Language Interface Program

Track: Global Business | A5 |   Everyone |
This session will have a live Q&A at the end. Once the recording is finished, please return to the Jujama agenda to access the Q&A.
Tuesday, March 8, 2022, 6:45am – 7:30am
Held in: Jujama
Presenter:
Soren Eberhardt - Microsoft

Fifteen years ago, the first versions of a major American IT product were released in African languages: Microsoft released Language Interface Packs for Windows XP in Zulu, Tswana, Afrikaans, and Swahili in 2006. Many of the lessons learned at the time are just as valid today. In this presentation, we will talk about some of the challenges and lessons learned when entering African markets through localization.

Takeaways: Attendees will get insights into the specific challenges for African markets and how to address them.