Investing in content technologies is a key strategy for companies to manage content across the organization and to enable global content creation, translation and delivery. In this session we bring three globalization and global content leaders to discuss their real-life experiences in their approach to return on investment (ROI) for a wide variety of technologies. They will describe how to frame the ROI exercise, the challenges they faced; how they overcame those challenges; and when to build or buy technologies. In addition, they’ll discuss ways to gain internal support from different organizations as well as from management.
Takeaways: Attendees will gain valuable insight and techniques in how to successfully frame the ROI exercise for global technology investments.