Bigger, Better, Faster: Navigating the Globalization Road from Startup to Enterprise.
A Crisis Is a Terrible Thing to Waste

Track: Preconference | P01 |   Everyone |
This session is limited to 30 attendees.
Tuesday, July 28, 2020, 2:30am – 8:30am
Held in: Main Auditorium
Cori Alcorn - Facebook 
Anna Golubeva - Inter IKEA Systems B.V. 
Smith Yewell - Welocalize
Moderators: Daniel Goldschmidt,
Oleksandr Pysaryuk
Hosts: Christiane Bark,
Melanie Heighway,
Maria Kania,
Tarja Karjalainen,
Antoine Rey,
Martin Schneekloth
SPONSORED BY: Venga Global

The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger —but recognize the opportunity.”  John F. Kennedy

While that quote has been shown to be inaccurate, it has persisted in our mindset because it is true: in a crisis there is both danger and opportunity.

We all experienced (and are experiencing) a global crisis over the past few months. This crisis had (has and will have) personal, social, professional and financial effects.

In this half-day (4 1/2 hour) workshop, we will discuss how to manage a global crisis: what are the challenges, what are the mistakes, what are the opportunities, what we can learn from crises and how we can grow personally and professionally. What changes do we need to make in the industry’s mindset, and ours, to prepare for future crises? We will bring together highly experienced localization leaders from organizations of all sizes. They will share their expertise in enabling their organizations’ business to be truly global. The focus will be on use cases from real life. We will give you homework before the workshop: what are the challenges and what are the opportunities you have?

Workshop Schedule:

  • 11:30 am-1:00 pm: Part 1: Setting the scope and topics of the workshop, guest speakers
  • 12:30 pm-1:30 pm:  Lunch
  • 2:00 pm-3:30 pm:  Part 2: Hands-on working groups discussing the topics
  • 4:00 pm-4:30 pm:  Break
  • 4:00 pm-5:30 pm:  Part 3: Sharing and discussing results, closing remarks


  • Global Crisis Management: Challenges, opportunities, perspectives, and mindset.
  • Localization Benchmark: Attendees will learn about localization processes from companies of different sizes and stages of localization maturity and get an understanding of their own market, product and service context to map it on the localization canvas.
  • Support Network: Attendees will gain insight and hear advice from peers and experts on the operational and strategic aspects of localization management.
  • Interactive Format: Attendees will speak, discuss, persuade, challenge, brainstorm and LISTEN!