Bigger, Better, Faster: Navigating the Globalization Road from Startup to Enterprise

Track: Preconference | P01 |
Wednesday, October 17, 2018, 9:00am – 12:30pm 
Wednesday, October 17, 2018, 1:30pm – 5:00pm
Held in: Waterlink Gallery
Melanie Heighway - Atlassian 
Tarja Karjalainen - OURA 
Danielle Geraldine Marcos - Tableau Software 
Brian McConnell - Notion 
Yuka Nakasone - Global Bridge 
Kevin O’Donnell 
Oleksandr Pysaryuk 
Antoine Rey - Argos Multilingual 
Martin Schneekloth - RippleWorx 
Cornelia Sittel -
Moderator: Daniel Goldschmidt

In this workshop, we are bringing together highly experienced localization mangers from organizations of all sizes. They will share their experiences of how they have been able to start, evolve, grow and scale the localization function in their business contexts, from startup to enterprise. We will focus on use cases from real life. The following subjects will be covered:

  • Navigating the organization context on a localization of product and content discovery mission
  • Decision making: internationalization, localization, languages, what (and when) to localize
  • Winning executive support
  • Enterprise readiness: Is my company ready for localization? Is my company ready for the localization technologies and tools?
  • Setting up a localization function in a company
  • The importance of international product management
  • Preparing the product for localization even when there is no plan to localize
  • Mapping localization on a maturity roadmap