Bigger, Better, Faster: Navigating the Globalization Road from Startup to Enterprise
Track: Preconference | P01 |
Wednesday, October 17, 2018, 9:00am – 12:30pm
Wednesday, October 17, 2018, 1:30pm – 5:00pm
Held in: Waterlink Gallery
Presenters:
Melanie Heighway - Atlassian
Tarja Karjalainen - OURA
Danielle Geraldine Marcos - Tableau Software
Brian McConnell - Notion
Yuka Nakasone - Global Bridge
Kevin O’Donnell - Global10x
Oleksandr Pysaryuk - GitLab
Antoine Rey - Argos Multilingual
Martin Schneekloth - RippleWorx
Cornelia Sittel - Salesforce.com
Moderator: Daniel Goldschmidt
In this workshop, we are bringing together highly experienced localization mangers from organizations of all sizes. They will share their experiences of how they have been able to start, evolve, grow and scale the localization function in their business contexts, from startup to enterprise. We will focus on use cases from real life. The following subjects will be covered:
- Navigating the organization context on a localization of product and content discovery mission
- Decision making: internationalization, localization, languages, what (and when) to localize
- Winning executive support
- Enterprise readiness: Is my company ready for localization? Is my company ready for the localization technologies and tools?
- Setting up a localization function in a company
- The importance of international product management
- Preparing the product for localization even when there is no plan to localize
- Mapping localization on a maturity roadmap