Bigger, Better, Faster: The Globalization Orbit — Elevating Localization Influence by Building Relationships with Stakeholders

Track: Global Toolbox | GT2 |   Everyone |
This session is limited to 30 attendees., This session requires a minimum of 10 attendees., To facilitate an open and frank discussion, participants are asked to not disclose information exchanged at this workshop., We reserve the right to cancel this session if the minimum number of attendees is not reached within 24 hours of the event.
Wednesday, June 16, 2021, 1:00pm – 5:00pm
Held in: Zoom
Alessandra Binazzi - Global Sights 
Melanie Heighway - Atlassian 
Hristina Racheva - Skyscanner 
Gaya Saghatelyan - HubSpot, Inc.
Moderators: Daniel Goldschmidt,
Oleksandr Pysaryuk,
Antoine Rey
Hosts: Christiane Bark,
Maria Kania,
Tarja Karjalainen,
Martin Schneekloth

In this workshop, we will focus on building relationships with stakeholders. The skills and powers it takes. The types of stakeholders: relationships with product, engineering, marketing, and other departments. We will analyze the vectors of influence, depending on localization’s position in the organization, and the size of the organization. What do you tackle first? How do you sustain long-term relationships and influence? What essential kit and hacks do you need to succeed? We will bring together highly experienced localization leaders from organizations of all sizes. The focus will be on use cases from real life. This session is intended for buyer-side attendees only.


  • Playbook on building the sphere of influence by managing various types of stakeholders, agendas, and aligning with their values and goals
  • Support network: Attendees will gain insight and hear advice from peers and experts on the operational and strategic aspects of localization management.
  • Interactive format: Attendees will discuss, persuade, challenge, brainstorm, role-play and LISTEN!

Workshop Schedule:

1:00pm-2:00pm: Part 1: Introduction and panel with guest speakers
2:30pm-5:00pm: Part 2: Hands-on working groups and interactive discussions focused on results

Note: Limited to 30 participants.

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