Bigger, Better, Faster: Taking Your Company Global

Track: Global Toolbox | GTB2 |
Tuesday, June 6, 2023, 9:00am – 5:00pm
Held in: Live 7
Maren Baetje-Mbaye - GoTo Technologies 
Caroline Crushell - Warner Bros Discovery (HBO Max) 
Tarja Karjalainen - OURA 
Daniela Navarro - Meta 
Melissa Sterner - LastPass 
Beatriz Verdasco - Trendyol Group
Moderators: Oleksandr Pysaryuk,
Antoine Rey
Host: Daniel Goldschmidt
SPONSORED BY: Localization Institute

Recession brought many changes to a lot of industries. It changed how global organizations do business in various ways, and how they are planning for the short- and long-term future. How do leaders on the buyer side replan their future, ruthlessly prioritize, and make new rules given the changes they experienced? How are vendors of service and technology partners adapting to the new pace?

In this workshop, we will focus on the necessary ingredients of taking a business global. Speakers and attendees will share recent experiences and future plans for transformation and managing change as they globalize their businesses and products. We will discuss subjects such as changing team structure, reporting lines, or scope, or even finding the right application of recent advancements in AI technology, specifically in automating localization management, or amplifying underutilized aspects of original content creation and machine translation.

Takeaways: Attendees will interact with localization leaders from various organizations, learn how to approach managing change, build for the long term, choose the right lessons to learn from, hear how to plan and structure teams, prioritize directions, build a pitch to the executive suite, align team initiatives to companie big bets, and report and earn from big wins for maximum impact.

Advisory Board Members: Christiane Bark (Busuu), Maria Kania (, Tarja Karjalainen (OURA), Oleksandr Pysaryuk (Shopify), Antoine Rey (Argos Multilingual), and Giulia Tarditi (Qualtrics).

Full session details can be found here.