Bringing Delight! The Role of Localization in Digital Strategy and Image Creation
Track: Global Business | GB2 | Everyone |
Wednesday, June 4, 2025, 9:45am – 10:15am
Held in: Live 2
Presenter:
Mari-Liis Muiste - FedEx
Host: Angelika Zerfaß
In the age of AI, we are often asked how localization teams can add value to global organizations besides offering MT and language services. This presentation explores how localization teams can use their understanding of various cultures to drive customer engagement, innovation and digital strategy. You will see a case study that was carried out in Brazil, Japan and France, and explored how localized images connect to company values and drive customer engagement. The presentation also highlights how to work cross-functionally with design, brand, UX and local teams to drive innovation, and incorporate localization at the start of asset creation.
Key Takeaways:
- Cross-functional collaboration in global organizations
- Role of localization team in image creation process
- Larger brand strategy
