Bringing Technology and Humans Together: How to Build a Multi-layered Content Strategy

Track: Content Management | CM3 |   Intermediate |
Wednesday, June 4, 2025, 3:00pm – 3:45pm
Held in: Live 3
Presenters:
Gabriele Spiteri - Kahoot! 
María Sáez Molero - Kahoot!
Host: Ola Persson

A case study on how to balance AI, workflow automation, localization and curation to offer content solutions that optimize scalability, improve user experience and drive growth.

Key Takeaways:

• The importance of staying up to date and relying on latest tools and technology
• Applying those tools in a customized, granular way, not in a generic way
• Value of humans and granular customization as an addition to automated flows