Building Bidi and Market-specific Product Enhancements for Worldwide Performance

Track: Inside Track | IN8 |
Friday, June 5, 2015, 3:30pm – 4:20pm
Held in: Salons 13-15 Paris
Talia Baruch - LinkedIn
Host: Paul Mangell

In this presentation we will offer the LinkedIn case study on the product plan for new market entry, providing examples from China, Japan and MENA
(Middle East North Africa). We will provide a peek into geo strategy (identifying target market segments, local partnerships, business requirements, success metrics), as well as product geo-enhancements for new market adoption. We will also unveil key criteria for building bidi (right to left support).