Building Scalable, Global Operations for Creative Content

Track: Inside Track | IN5 |   Everyone |
Thursday, November 3, 2022, 9:00am – 9:45am
Held in: San Jose/Santa Clara
Presenters:
CatherineRose Mountain - Pinterest 
David Orban - Meta
Moderator: Mimi Moore

When it comes to creative marketing content, hyper-customized local content is the ideal – but can this strategy be scalable in a fast-paced and resource-constrained industry? In this session, attendees will hear how localization managers in strategic or operational roles within business-to-business and business-to-consumer ecommerce and global marketing scale their creative operations to make customized, locally-relevant marketing content.

Takeaways: Attendees will learn how to create and adapt creative content with limited resources; how to effectively partner with marketing and content stakeholders; and how to use unconventional resources to scale operations.