Building Up the Worldwide Hybrid Resource Pool to Provide One-stop Content Solutions

Track: Global Business | Soara 4 |
同時通訳あり - Simultaneous Interpretation
Wednesday, April 4, 2018, 4:00pm – 4:45pm
Held in: Soara
Celina Cao - Alibaba Group
Host: Kirsty Taylor

Apart from the technology trend buzzwords “AI” and “Big Data,” some localization companies provide the one-stop content solution that includes content marketing, technical writing, design and video creation. These extra services are important for enabling companies in China to go global. The biggest challenge is to find the overseas native speaker talents (mainly content marketing) and bring them to work onsite in China. In this session, we will share Alibaba’s international user experience design best practices for how to build up the remote and in-house resource pool to provide the seamless one-stop content solution (content and design).

Takeaways: Attendees will get new ideas for enabling Chinese companies to go global (apart from the traditional localization) and the solution to the overseas resource sourcing and management problem.