Buy-side Colloquium: Advanced Digital Globalization
Track: Inside Track | IN1 |
Special Registration Requirement, this is an extended session and will run until 10:30.
Thursday, June 9, 2016, 6:00pm – 6:45pm
Held in: Wicklow Meeting Room 2
Rebecca Ray - CSA Research
Ben Sargent - CSA Research
Digital experience best practices, global campaign management, language selection, working with the marketing silos, content tiering, mobile app localization, tool requirements for distributed workforce collaboration — this buyer-only colloquium will be a guided discussion with data slides, best practices examples and plenty of opportunity to share war stories and ask questions of other participants. Analysts at CSA Research will share independent data based on qualitative and quantitative research on more than 2,500 global websites, best and worst practices in global content experience and benchmarks for online languages. The colloquium hosts and attendees will also discuss organizational barriers and transformations confronting international marketing and localization teams.
This session is limited to buyers of language services at enterprises. Seating is limited and advanced registration is required. Please contact us to reserve your seat.