Buy-side Colloquium: Evaluating the ROI of Localization
Track: Inside Track | IN1 | Everyone |
Special Registration Requirement, this is an extended session and will run until 10:30.
Thursday, November 7, 2019, 9:00am – 9:45am
Held in: Crystal
Arle Lommel - CSA Research
Hélène Pielmeier - CSA Research
Although it is obvious that localization enables additional sales, estimating the potential benefit from adding various languages is a challenging task. Each new language opens up your products or services to new customers, but some of them are already served by English or another targeted locale. In addition, factors of geographical location, relative spending power and internet access complicate the equation. In this colloquium we will discuss how to use CSA Research’s data on over 500 locales — combinations of language and country — to create realistic projections of the return on investment (ROI) of localization tied to your organization’s particular circumstances. Attendees will learn how to construct models for their markets and regions that will help them direct their language investment optimally. This session is limited to buyers of language services from enterprises, government or nonprofit organizations. RSVP is required.
Seating is limited and advanced registration is required. Please contact us to reserve your seat.