A new era of computing — The Cognitive Era — is taking shape right now. It promises monumental change; altering forever the way we create, manage and deliver content. Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way businesses solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success. The Cognitive Era is not science fiction. It’s science fact. It’s here today. Let’s explore the possibilities.