Social localization models can often be seen as being easy and cheap, assuming an “if you build it, they will come” philosophy. Involving community in your localization process brings it’s own unique opportunities. In order to create successful social localization programs, companies need to be aware of the basics of community management: what motivates their community, how open they’ll need to be, how to properly gate community contributions or how to manage community conflict. In this presentation we will focus on the topics that organizations with social localization programs need to understand about community management in order to motivate, appreciate and get the most out of their community.
Takeaways: Organizations with social localization programs will come away with an understanding of how to engage with their communities in a new, efficient and inviting way. New and existing members of social localization communities will learn what best practices they should look for to gain value from their participation in such programs.