Content Considerations in an Increasingly Regulated World

Track: Content Management | CM2 |   Intermediate |
Wednesday, June 12, 2019, 1:30pm – 2:15pm
Held in: Room C5-7
Presenters:
Sabina Jasinska - StoneShot 
Margarida Mendes da Maia - Portugal Fintech
Host: Scott Abel

Content is growing at an exponential rate. But at the same time, more and more content is being regulated, particularly in certain industries such as financial services, life sciences, managed healthcare and for departments like legal and corporate communications. Companies operating in these industries face a myriad of challenges beyond the regulation itself, particularly when dealing with multilingual translations for multiple jurisdictions. In addition, businesses in the EU and the US were impacted in 2018 only by GDPR and 508 compliance and accessibility. Join this session to learn about regulations that could impact your clients’ businesses, as well as strategies and solutions for complying with these regulations.

Takeaways:  Attendees will learn about the cost and impact of regulations — the regulatory environment having more impact on business than the economy; the challenges for regulated industry customers (content explosion, convergence, security, decentralization, innovation) with examples of regulatory and compliance areas; and a pain point or an opportunity — positive outcomes forced by regulations (more targeted marketing materials thanks to GDPR and better design and user experience thanks to accessibility requirements).