The Content Convergence Has Arrived

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We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
The Content Convergence Has Arrived
Track: Content Management | CM6 |
Friday, June 8, 2018, 10:15am – 11:00am
Held in: Warsaw Hall 3
Alan Porter - [A]
Host: Paul Perrotta

Intelligent content is the foundation of the new age of digital customer experiences, in any language. As a consequence, the worlds of marketing communication, technical communication and localization are converging as companies need to take a more holistic view of how customers interact with their global brands. In this presentation we will discuss this convergence and how companies can best position themselves, and their content, to power their digital transformation.

Takeaways: Attendees will learn how to plan for starting the convergence discussion in their organization, get samples of types of metadata they should be considering for managing global content and hear an overview of a content engineering approach to holistic content use.