Continuous Localization the Hard Way

Track: Advanced Localization Management | AL6 |   Advanced |
Thursday, June 8, 2023, 11:45am – 12:30pm
Held in: High Live 1
Brian McConnell - Notion
Host: Giulia Tarditi

Continuous localization at the enterprise scale is the north star of the strategic advantage that everyone can afford to build. Components of a highly performant localization function include disciplines that span far beyond the traditional localization project management and linguistic roles and require diverse skills: product management, internationalization software development, technical program management, and so on. In this presentation, we will offer real-life examples of how truly uninterrupted localization works, how localization leaders can achieve that by ruthless prioritization within a vision, a roadmap, and a backlog of requirements, why and how to build a highly technical team, how to manage the continuously identified technical debt, and how to architect the right infrastructure of tooling and integrations.

Takeaways: Attendees will learn how to build and run a highly technical localization team that covers the disciplines of technical program management, localization product management, and internationalization engineering, and how to turn the multidisciplinary team into a strategic advantage for the benefit of the enterprise business.