Creating a Localization Center of Excellence in a Global Business Environment

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The corona virus pandemic is weighing on us all now – personally and professionally. The LocWorld team is well and we hope you are, also.
Regarding LocWorld42 in Berlin, we are in negotiations with our conference venue, the InterContinental Berlin, and are forced to wait for further developments in Germany before we can make a definitive announcement. Meanwhile, we are investigating opportunities for a virtual and safely-distant way to get together, network and learn. We promise to let you know more as soon as we can. We ask for your patience and understanding.
Creating a Localization Center of Excellence in a Global Business Environment
Track: Global Business | GB1 |
Wednesday, February 27, 2019, 9:00am – 9:45am
Held in: Penang
Presenters:
Tom Raczka - InterContinental Hotels Group (IHG) 
Amanda Ree - thebigword

Today’s fast-paced and ever-changing global businesses require agile translation workflows that support the demand for speedy delivery and effective transcreation that resonates effectively with local markets. Localization workflows that are heavily dependent on human effort, and that experience recurring and substantial content “drops,” often delay and negatively impact an organization’s product roadmap and development. Global organizations are faced with the dilemma on whether the localization/transcreation quality assessment should, as a result, be outsourced to external vendors or retained within the organization. In this presentation we will examine how the InterContinental Hotels Group (IHG) addressed this challenge and its work in progress in creating a localization center of excellence, which is becoming IHG’s global linguistic brand ambassador. IHG practices in the areas of validation models, the utilization of localization tools, the management of localization assets, and the tiered approach to localization vendors will be examined against IHG’s discovery journey that abounds in complexity.