Creating a Strategic Road Map for Content Localization

Track: Content Management | CM7 |
Friday, June 8, 2018, 2:00pm – 3:00pm
Held in: Warsaw Hall 3
Presenter:
Sheri McLeish - SapientRazorfish
Host: Paul Perrotta

How can a global firm create a compelling and realistic road map for localizing content and content marketing? Industries like financial services, insurance, pharma and business-to-business still struggle to produce, translate and personalize content today. Localizing content adds more complexity to reviews, brand and messaging, and effective reuse. In this session we will present best practices in defining a content localization strategy, highlighting lessons learned from firms that are on this journey. It will also offer a framework for creating your own content localization strategy.

Takeaways: Attendees will learn how to create a content localization road map, get key criteria for planning localized content and hear about people and process best practices.