Buy-side Colloquium: Benchmarking the Globalization Journey of the Enterprise
Track: Inside Track | IN1 | Conference Theme | Everyone |
Special Registration Requirement, this is an extended session and will run until 10:30.
Wednesday, June 12, 2019, 9:00am – 9:45am
Held in: Room C1-4
Rebecca Ray - CSA Research
Alison Toon - CSA Research
Executives interviewed by CSA Research believe strongly that supporting international markets is essential for achieving major growth targets over the next few years. However, until all their teams globalize their business processes, our research shows that they – and their functional managers – will find it difficult to “be global” by serving local audiences in a consistent, streamlined and cost-efficient manner. Delivering a winning customer experience across markets involves so much more than translation. In this buyer-only session based on qualitative and quantitative primary research, CSA Research shares its new Globalization Maturity Model designed to guide all levels of an organization in how to achieve efficient business process globalization. Be ready to share your stories and ask questions of other participants.
Seating is limited and advanced registration is required. Please contact us to reserve your seat.