Culturally Smart Brand Storytelling: Clarify Your Message, Increase Your Sales

Track: Global Business | GB9 |   Conference Theme |   Beginner |
Thursday, June 13, 2019, 3:45pm – 4:30pm
Held in: Room E
Dawn Pick-Benson - GlobeStory
Host: Anne-Marie Colliander Lind

People aren’t always drawn to the best products and services. They’re drawn to the ones they understand the fastest — and that are most relevant to them. Because the human brain is attracted to clarity, if a message isn’t clear, people tune out. So, when it comes to creating your brand messaging for an international or multicultural audience, the stakes are high. If you don’t focus on the stories and cultural values that resonate with them most, they’ll look past you to someone who does. In this presentation we will offer a simple-to-follow framework for crafting culturally smart messaging across all your platforms so you can clarify your message, connect with your audience and convert them into customers.

 Takeaways: Attendees will discover a simple framework for mapping out exact brand stories and clarifying messages, so they speak to their audiences and align with their cultural values. They’ll learn to easily apply culturally smart messaging to creative presentations, websites, social media, emails, landing pages and sales pitches. As a result, they’ll unlock the secret to landing pages that generate more leads, emails that receive more responses, sales pitches that exceed goals and customers who know exactly why they love what you offer.