Curing Content Chaos

Track: Content Management | CM1 |
Thursday, June 7, 2018, 9:00am – 9:45am
Held in: Warsaw Hall 3
Julio Leal - Wayfair 
Wil McLean - Ciena
Host: Paul Perrotta

The implementation of a content management platform (CMP) serving all corporate functions was a fundamental piece in the development of a content center of excellence at Ciena. Marketing organizations are now embracing the creation of these content centers as a key pillar in a successful content strategy, and this is helping localization teams implement best practices and play a key and visible role. In this presentation, we will help you understand the main challenges, solutions and benefits around the implementation of a CMP as a vital part of a content center, and how localization organizations can successfully contribute.

Takeaways: Attendees will learn how to set up a content center of excellence, hear the benefits of implementing a global CMP for the localization function and how to make localization vital in the content development process.