Curing Content Chaos

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We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
Curing Content Chaos
Track: Content Management | CM1 |
Thursday, June 7, 2018, 9:00am – 9:45am
Held in: Warsaw Hall 3
Julio Leal - Ciena 
Wil McLean - Ciena
Host: Paul Perrotta

The implementation of a content management platform (CMP) serving all corporate functions was a fundamental piece in the development of a content center of excellence at Ciena. Marketing organizations are now embracing the creation of these content centers as a key pillar in a successful content strategy, and this is helping localization teams implement best practices and play a key and visible role. In this presentation, we will help you understand the main challenges, solutions and benefits around the implementation of a CMP as a vital part of a content center, and how localization organizations can successfully contribute.

Takeaways: Attendees will learn how to set up a content center of excellence, hear the benefits of implementing a global CMP for the localization function and how to make localization vital in the content development process.