Customer Journeys for Global Experiences that Deliver Personalization at Scale

Track: Content Management | CM9 |
Thursday, June 10, 2021, 10:00am – 10:45am
Held in: Jujama 3
Vijay Hanumolu - Unum 
Kevin Nichols - AvenueCX

A digital content strategy guru will share the need for global brands to map the customer journey to deliver personalized content experiences at scale. He will also share insights from content teams that built scalable content personalization capabilities by building upon content regionalizing and localizing efforts. A digital experience executive will share the importance of customer journey mapping in delivering personalized content experiences at an enterprise scale. Attendees will discover how organizations can push boundaries with their international content, putting it to work across multiple delivery touch points.