Democratization of Corporate Language

Track: Global Content Management | GCM2 |   Everyone | SPLIT SESSION |
Wednesday, July 29, 2020, 2:00am – 3:00am
Held in: Stream 1
Houman Gieleky - Toptranslation

Corporate language can be one of the key differentiators for global corporations. Yet today a handful of employees are engaged in the topic. Usually it is only a small language department that creates rules and often terminology lists are outdated. No wonder that 99.9% of other employees know nothing about it. We know from experience that corporate language is often ignored by companies that tend to favor other priorities. That’s why we’ve developed a new, easy-to-use process that every employee can work with. With this process, terminology checks are as easy as a spellcheck.

Takeaways: Attendees will learn why it makes sense to create language rules if they want customer success, why the management of unique corporate language is no longer just a dream and how it can be used by everyone on a daily basis as easily as a spellcheck.