Design-led Localization Workflow: How to Solve the Conundrum of Siloed Teams in Your Content Journey
Track: Content Management | CM4 | Everyone |
Wednesday, June 4, 2025, 4:30pm – 5:15pm
Held in: Live 3
Presenters:
Sebastian Burns - Phrase
Francesca Sorrentino - Phrase
Host: Julio Leal
In this presentation, we’ll walk you through how implementing a localization workflow centered around content design in Figma helped us save engineering time and connect product, development, and localization teams in a streamlined, efficient process.
Each step of our journey will be shared, including the technology and tools we used, along with tips and tricks for getting stakeholders from different functions on board. Attendees will also get insights on the product design process and how developing our own internal best practices can help solve customer challenges.
Key Takeaways:
- How to think about localization holistically as part of content creation and software development
- How to create a localization workflow leveraging a broader toolset
- How to establish an effective collaboration between localization and engineering teams
