Digging for Yes: Unearthing Support for Your Localization Strategy
Track: Keynote | K2 | Everyone |
Thursday, October 16, 2025, 10:00am – 11:00am
Held in: Serra 2
Presenters:
Sonia Oliveira - Executive Advisory
Kathleen Pierce - Forrester
Jean-François Vanreusel - Adobe
Moderator: Eva Klaudinyova
Are you hunting for that illusive buried treasure – executive level understanding, support, or, dare one dream it, perhaps a seat at the table where these decisions are made? Join this session for an adventurous four step treasure hunt where each helpful guide/speaker, a different one for each segment, will help us dig into tricky terrain like: the foreign language of management-speak, unknown power structures, unspoken expectations, and the need to translate localization value in ROI terms. Each segment of the keynote will reveal one piece — a key mindset, tool, or insight — of the map that can help lead you to the treasure you seek!
Key Takeaways:
- Insight into the challenges localization professionals can face when engaging leadership.
- Actionable advice on how to reframe the value of localization for executive alignment.
- Leave with a concrete, personalized toolkit the attendees have built during the session.
