Digital Transformation Challenges to Transform in One Voice, Many Languages
Track: Global Business | GB2 |
Thursday, October 18, 2018, 10:30pm – 11:15pm
Held in: Bay Auditorium
Carrie Fischer - Subway
Jaime Punishill - Lionbridge
Host: Kathrin Bussmann
In today’s fast-paced world, delivering a consistent brand voice and relevant branded experiences is a challenge across countries and languages. Learn how Subway drove their in-store and digital transformation delivering customer intimacy at scale with high-quality localization. Copresenting with Lionbridge, Subway will outline the framework for how they address the challenges of local language creation and the positive impact it has on its brand and business.
Takeaways: Attendees will learn how to think about global localization projects while keeping brand top of mind, implement a system that allows for scale while maintaining quality and deliver a positive customer experience at every touch point.