Ditching LSPs’ Prêt-à-porter without Going Solo: Crafting Made-to-measure Language Partnerships for Freelancer-style Talent Access
Track: Inside Track | IN9 | Everyone |
Thursday, June 8, 2023, 3:45pm – 4:30pm
Held in: Live 4-5
Diego Cresceri - Creative Words
Giulia Tarditi - Qualtrics
Host: Cecilia Enbäck
Customers who forgo language service providers (LSPs) and onboard linguists directly rave about the pros of this approach. However, despite its growing fan base, the go-direct model brings about increased complexity, making it often prohibitive for enterprise customers. This is because the scalability and data protection needs of large language services buyers call for certifications and security credentials that freelancers simply do not have. In this presentation, we explore what customers are truly looking for in the direct linguist model and how the same needs can be met thanks to bespoke vendor partnerships that deviate from standard solutions and offer a credible alternative.
Takeaways: Attendees will get familiarized with a tried-and-tested hybrid model that offers the main benefits of the direct-to-linguist approach without its cons, and that works well for companies with tough due diligence in vendor onboarding; hear first-hand experience of how boutique vendors are great partners to explore since they provide custom solutions built around the needs of the customer and provide greater flexibility and agility; and discover how bespoke language service models may be the best option for buyers looking to future-proof their programs, as they are more likely to deliver higher ROI as opposed to the one-size-fits-all model.