Does Size Matter? What Clients Expect When Selecting Language Vendors

Track: Advanced Localization Management | AL5 |   Everyone |
Thursday, June 8, 2023, 9:30am – 10:00am
Held in: High Live 1
DeAnn Cougler - Fraunhofer-Gesellschaft
Host: Katherine (Kit) Brown-Hoekstra

Industry clients are bombarded with sales pitches and promises of the moon, but what are clients really looking for, how do they make their selection, and what do they really need? When looking for language service providers (LSPs), clients often see what appears to be larger international agencies, national and regional agencies, small boutique agencies, and freelancers, only to find out that not all these perceptions — and promises — are accurate. From a client view, we will cover how clients select an LSP, what contributes to a long-term working relationship, and what can destroy it.

Takeaways: Attendees will learn what industry clients expect; what industry clients need (which may be different than expectations); and how to balance this in real life.